---
title: "Licorice Cough Drops — $20K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/licorice-cough-drops"
last_updated: "2026-08-12T18:24:02.722Z"
locale: en
meta:
description: "Amazon product research for licorice cough drops: $20K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for licorice cough drops: $20K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Licorice Cough Drops — $20K/mo Amazon US Product Research"
---
# **Licorice Cough Drops**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 44Growth 5Conversion 100Competition 32Returns 100Price range 58Avg price 50Brand share 0Review moat 42Quality gap 23
**Conversion**
**Incredible****19.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$4.34–$29.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.03**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$236K**
$236K/yr · 100K searches
**Review moat**
**Okay****2,271.81**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-39.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
## **Is licorice cough drops profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, licorice cough drops is a $236K/yr Amazon United States market (100K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 42/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **licorice cough drops market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **15K–20K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$180K–$241K**
- units × avg price
- **Conversion rate**
- **19.7%**
- **Avg BSR**
- **#140**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **69%**
- **Out of stock**
- **7.2%**
- **Avg brand age**
- **94 months**
- **Avg seller age**
- **148 days**
## **Competition: brands, sellers & click share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **—flat
**Sellers**
**61**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**0%**
- Luden's64% - Smith Bros.23% - Pine Bros.6% - Smith Brothers5% - Ricola3% - Open — no brand owns it (0%)
## **licorice cough drops demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -39.4% search growth over the last 90 days.
3K2KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/us/health-household/licorice-cough-drops/trend)
## **Top licorice cough drops search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **ludens honey licorice cough drops**28K/yr-33.1%26.1% conv. - **smith brothers cough drops**32K/yr-48.6%6.6% conv. - **licorice cough drops**11K/yr-36.8%13.2% conv. - **ludens licorice cough drops**5K/yr-29.4%24.9% conv. - **licorice lozenges**4K/yr-20.9%4.5% conv. - **smith brothers black licorice throat drops**4K/yr-48.8%8.7% conv. - **black licorice cough drops**4K/yr-38.7%9.8% conv. - **smith bros cough drops**5K/yr-38.1%8.2% conv. - **smith brothers licorice cough drops**4K/yr-14.2%6.8% conv. - **honey licorice cough drops**3K/yr-41.5%25.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/licorice-cough-drops/search-terms)
## **Top licorice cough drops products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$24K20%$47K30%$71K40%$95K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ludens Throat Drops Honey Licorice 30 ea(pack of 3)**Luden's**$9.58**4.8★701 rev](https://www.amazon.com/dp/B00STAYS7Y) [2**Ludens Sore Throat Relief Lozenges for Minor Everyday Irritation & Dry Mouth Honey Licorice Flavored Drops 30 Count**Luden's**$4.72**4.7★11,714 rev](https://www.amazon.com/dp/B00099E88M) [3**Ludens Honey Licorice Throat Drops | Menthol Lozenge | 30-Count per Pack | 12-Pack**Luden's**$29.76**4.8★589 rev](https://www.amazon.com/dp/B000W6Q7QI) [4**Sore Throat Lozenges with Pectin by Smith Brothers Black Licorice Flavor: Vintage Candy Throat Drops - The Original American Cough Drop (Pack of 3)**Smith Bros.**$15.60**4.6★336 rev](https://www.amazon.com/dp/B0CS796Y4L) [5**Smith Bros. Wild Cherry Sore Throat Drops with Pectin - Vintage Candy Throat Lozenges - The Original American Cough Drop Bag of 30ct Drops (Pack of 1)**Smith Bros.**$7.63**4.5★251 rev](https://www.amazon.com/dp/B089VTX6J3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pine Bros. Gummy Sore Throat Softish Drops 30 Count (Approx) (Pack of 1 Licorice)**Pine Bros.**$7.00**67 rev6mo ago](https://www.amazon.com/dp/B0GBTGKWFX) [**Sore Throat Lozenges with Pectin by Smith Brothers Black Licorice Flavor: Vintage Candy Throat Drops - The Original American Cough Drop (Pack of 1)**Smith Bros.**$6.98**336 rev7mo ago](https://www.amazon.com/dp/B0C8KN1VN3) [**Smith Bros. Wild Cherry Sore Throat Drops with Pectin - Vintage Candy Throat Lozenges - The Original American Cough Drop Bag of 30ct Drops (Pack of 3)**Smith Bros.**$15.55**251 rev7mo ago](https://www.amazon.com/dp/B0D6NN61BP) [**Sore Throat Lozenges with Pectin by Smith Brothers Black Licorice Flavor: Vintage Candy Throat Drops - The Original American Cough Drop (Pack of 3)**Smith Bros.**$15.60**336 rev2y ago](https://www.amazon.com/dp/B0CS796Y4L) [**Sore Throat Lozenges with Pectin by Smith Brothers (Black Licorice 4 Bags): Vintage Candy Throat Drops - The Original American Cough Drop**Smith Bros.**$16.31**28 rev2y ago](https://www.amazon.com/dp/B0CS6VDBM9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sore Throat Lozenges with Pectin by Smith Brothers (Black Licorice 4 Bags): Vintage Candy Throat Drops - The Original American Cough Drop**Smith Bros.**$16.31**4.9★**▲ 267%**](https://www.amazon.com/dp/B0CS6VDBM9) [**Sore Throat Drops with Pectin by Smith Brothers (Wild Cherry 90 Count): Vintage Candy Throat Lozenges - The Original American Cough Drop**Smith Brothers**$15.02**4.5★**▲ 252%**](https://www.amazon.com/dp/B077DXMZKQ) [**Smith Bros. Wild Cherry Sore Throat Drops with Pectin - Vintage Candy Throat Lozenges - The Original American Cough Drop Bag of 30ct Drops (Pack of 3)**Smith Bros.**$15.55**4.5★**▲ 164%**](https://www.amazon.com/dp/B0D6NN61BP) [**Pine Bros. Gummy Sore Throat Softish Drops 30 Count (Approx) (Pack of 1 Licorice)**Pine Bros.**$7.00**4.5★**▲ 131%**](https://www.amazon.com/dp/B0GBTGKWFX) [**Sore Throat Lozenges with Pectin by Smith Brothers Black Licorice Flavor: Vintage Candy Throat Drops - The Original American Cough Drop (Pack of 3)**Smith Bros.**$15.60**4.6★**▲ 108%**](https://www.amazon.com/dp/B0CS796Y4L)
**~~View all trending →~~**
## **What reviews say buyers love and hate about licorice cough drops**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**26%
*“Great taste and fresh”*
**Cough Relief**19%
*“comforting cough drops”*
**Flavor**13%
*“Best flavor”*
**Soothing Effect**7%
*“start soothing right away”*
**Value For Money**6%
*“Great value”*
**Quality-Overall**6%
*“Grest. A great product for a long long time.”*
**Advertised Vs Actual Product**3%
*“These were just as described and came quickly”*
**Sweetness**1%
*“low sugar too”*
**Moist/Dry**1%
*“These are great for dry mouth especially in the evenings while I'm reading before bed”*
**Efficiency**1%
*“Works well”*
### **What buyers complain about **
**Taste-Overall**21%
*“I would venture that they taste more like rat poison”*
**Value For Money**12%
*“way too expensive”*
**Cough Relief**9%
*“These are, by far, absolutely the WORST cough drops Ive ever tasted”*
**Size-Overall**6%
*“the Pine Brothers cough drops are even smaller absolutely tiny”*
**Flavor**5%
*“May not be for everyone as it is a black licorice flavor”*
**Advertised Vs Actual Product**4%
*“NOT THE SAME”*
**Artificial Sweeteners**3%
*“Its hard to find cough drops that dont have artificial sweeteners”*
**Color**2%
*“it was not black”*
**Smell**2%
*“Very strong licorice smell”*
**Heart Health**2%
*“potentially causing heart issues”*
### **Top return reasons **
**Flavor**67%
**Advertised Vs Actual Product**17%
**Taste-Overall**17%
## **Common licorice cough drops questions**
- **Is licorice cough drops profitable to sell on Amazon United States?**
- The niche generates $236K/yr across 16 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -39.4%. Flapen's verdict: Skip it (42/100).
- **How competitive is the licorice cough drops niche?**
- 5 brands and 61 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in licorice cough drops?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Cough Relief. The return rate is 0.0%.
- **When does demand for licorice cough drops peak?**
- Demand peaks in Jan–Feb; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the licorice cough drops niche?**
- Listings span $4.34–$29.76; the average listing price is $12.03 (sweet spot $15–$100). The average incumbent carries 2,272 reviews — the moat a new listing must climb.
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