---
title: "Lemon Balm — $132K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/health-household/lemon-balm"
last_updated: "2026-08-12T16:24:10.301Z"
locale: en
meta:
description: "Amazon product research for lemon balm: $132K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for lemon balm: $132K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Lemon Balm — $132K/mo Amazon US Product Research (2026)"
---
# **Lemon Balm**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 88Growth 11Conversion 87Competition 69Returns 100Price range 73Avg price 80Brand share 84Review moat 40Quality gap 47
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$1.6M**
$1.6M/yr · 942K searches
**Conversion**
**Great****9.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Great****51%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$16.88**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$3.92–$45.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,467.74**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-28.8%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
## **Is lemon balm profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, lemon balm is a $1.6M/yr Amazon United States market (942K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Feb–Aug. Verdict: Worth a look — 66/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lemon balm market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **60K–80K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$1.0M–$1.4M**
- units × avg price
- **Conversion rate**
- **9.9%**
- **Avg BSR**
- **#874**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **146 days**
## **Competition: brands, sellers & click share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**31 **▲rising
**Sellers**
**608**
**Top-5 brand share**
**51%**
Top 20: 92%
**Top-5 click share**
**44%**
Top 20: 88%
**Open market**
**42%**
- Double Wood Supplements12% - Traditional Medicinals11% - Vimergy10% - Herb Pharm9% - Nutricost9% - MARYRUTH'S8%
## **lemon balm demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -28.8% search growth over the last 90 days.
60K40KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Aug · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/health-household/lemon-balm/trend)
## **Top lemon balm search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **lemon balm**763K/yr-29.2%8.1% conv. - **lemon balm extract**56K/yr-47.6%7.8% conv. - **organic lemon balm**29K/yr-23.3%8.3% conv. - **lemon balm oil**19K/yr+18.3%4.8% conv. - **lemon balm drops**23K/yr-10.5%6.9% conv. - **melisa**12K/yr-25.0%0.3% conv. - **lemon balm organic**9K/yr-21.0%8.1% conv. - **lemonbalm**5K/yr+2.2%8.6% conv. - **lemon balm oil organic**3K/yr-1.5%5.8% conv. - **lemon balm for sleep**3K/yr-58.1%8.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/lemon-balm/search-terms)
## **Top lemon balm products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$47K6%$95K9%$142K12%$189K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Traditional Medicinals Organic Lemon Balm - Supports Stress Relief & Digestive Health - Kosher Non-GMO Caffeine-Free Compostable - 16 Tea Bags**Traditional Medicinals**$5.49**4.6★6,222 rev](https://www.amazon.com/dp/B0089VPTZ8) [2**Double Wood Supplements Organic Lemon Balm Tincture - for Digestion & Relaxation 590mg - 2FL OZ 120 Servings (Better Absorbed Than Capsules Great for Lemon Balm Tea)**Double Wood Supplements**$14.62**4.5★1,672 rev](https://www.amazon.com/dp/B0CMY1MYZR) [3**Herb Pharm Lemon Balm Alcohol-Free: Certified Organic Nervousness & Over-Excitement Support Fast-Absorbing & Sugar-Free Calming Extract Made with Lemon Balm Herb Liquid Glycerite 1 oz**Herb Pharm**$13.88**4.5★2,457 rev](https://www.amazon.com/dp/B00PHVE4O0) [4**MaryRuths Organic Lemon Balm Leaf Liquid Extract Mood Support 1 Fl Oz**MARYRUTH'S**$18.07**4.6★2,026 rev](https://www.amazon.com/dp/B084QF3BKP) [5**Nutricost Lemon Balm Extract 120 Capsules for 60 Servings Per Bottle**Nutricost**$9.81**4.5★122 rev](https://www.amazon.com/dp/B0FFD3XQTZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lemon Balm Tincture Alcohol-Free Natural Lemon Balm Leaf Extract Drops Vegetable Glycerin Base Fast-Absorbing 2.02 fl.oz**ZBQIEX**$9.06**33 rev3mo ago](https://www.amazon.com/dp/B0GXB9J2ZC) [**Nutricost Organic Lemon Balm Liquid Extract 3.8 Fl. Oz for 115 Servings - Melissa Officinalis USDA Organic OTCO Certified Vegan GMO-Free Gluten-Free**Nutricost**$9.46**82 rev6mo ago](https://www.amazon.com/dp/B0GJFN7YR1) [**Double Wood Supplements Organic Lemon Balm 120 Capsules - for Digestion & Relaxation 590mg - 120 Servings - Non-GMO Gluten Free and Vegan Safe**Double Wood Supplements**$11.55**69 rev11mo ago](https://www.amazon.com/dp/B0FLR8F7BH) [**Lemon Balm Extract-Alcohol-Free Natural Organic Lemon Balm Tincture Liquid for Women & Men Helps to Relax 590mg- 2.02 Fl.Oz**Vceeoy**$9.02**146 rev1y ago](https://www.amazon.com/dp/B0FHGN1V3M) [**Nutricost Lemon Balm Extract 120 Capsules for 60 Servings Per Bottle**Nutricost**$9.81**122 rev1y ago](https://www.amazon.com/dp/B0FFD3XQTZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lemon Balm Tincture Alcohol-Free Natural Lemon Balm Leaf Extract Drops Vegetable Glycerin Base Fast-Absorbing 2.02 fl.oz**ZBQIEX**$9.06**4.4★**▲ 543%**](https://www.amazon.com/dp/B0GXB9J2ZC) [**Nutricost Organic Lemon Balm Liquid Extract 3.8 Fl. Oz for 115 Servings - Melissa Officinalis USDA Organic OTCO Certified Vegan GMO-Free Gluten-Free**Nutricost**$9.46**4.4★**▲ 215%**](https://www.amazon.com/dp/B0GJFN7YR1) [**Vimergy USDA Organic Lemon Balm Tincture Herbal Supplement Can be Used in Tea - Non-GMO Alcohol-Free 30 mL (1 mL/Serving)**Vimergy**$18.76**4.5★**▲ 157%**](https://www.amazon.com/dp/B07JNCK9RZ) [**Maxx Herb Lemon Balm Extract - Max Strength Liquid Tincture Absorbs Better Than Capsules or Tea for Nervous System Support & Stress Management - Alcohol Free - 4 Oz Bottle (60 Servings)**Maxx Herb**$35.08**4.4★**▲ 153%**](https://www.amazon.com/dp/B085RFX36K) [**Starwest Botanicals Organic Lemon Balm Leaves - Dried Herb for Tea Loose Leaf Natural Herb Cut & Sifted Lemon Balm Certified Kosher Non-GMO - 4 oz Bag**Starwest Botanicals**$14.50**4.7★**▲ 92%**](https://www.amazon.com/dp/B009O5IX92)
**~~View all trending →~~**
## **What reviews say buyers love and hate about lemon balm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**19%
*“Fresh taste”*
**Quality-Overall**12%
*“Excellent product”*
**Sleep Quality**10%
*“Good Sleep”*
**Flavor**6%
*“Fresh and flavorful”*
**Stress/Anxiety**5%
*“Good for stress”*
**Soothing Effect**4%
*“Very calming”*
**Vegan/Organic**4%
*“It is labeled as organic”*
**Value For Money**4%
*“Worth every penny”*
**Advertised Vs Actual Product**3%
*“Works as advertised”*
**Efficiency**3%
*“Worked incredibly well”*
### **What buyers complain about **
**Taste-Overall**12%
*“Barely any taste”*
**Plant Growth**11%
*“No growth”*
**Sleep Quality**8%
*“Doesnt seem to help me sleep”*
**Functionality-Overall**6%
*“But it didn't help”*
**Smell**5%
*“No scent”*
**Value For Money**5%
*“Waste of money”*
**Side Effects**4%
*“I am having a bad reaction”*
**Flavor**3%
*“It does not taste like lemon at all — it has absolutely no flavor”*
**Dosage**3%
*“its hard to know if youre taking the intended amount”*
**Quality-Overall**2%
*“This company and product have a quality control problem”*
### **Top return reasons **
**Advertised Vs Actual Product**24%
**Size-Overall**11%
**Value For Money**11%
**Functionality-Overall**9%
**Plant Growth**8%
**Taste-Overall**5%
**Moist/Dry**5%
**Ingredients-Overall**5%
**Flavor**5%
**Sleep Quality**3%
## **Common lemon balm questions**
- **Is lemon balm profitable to sell on Amazon United States?**
- The niche generates $1.6M/yr across 35 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -28.8%. Flapen's verdict: Worth a look (66/100).
- **How competitive is the lemon balm niche?**
- 31 brands and 608 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 51% of demand.
- **What do buyers complain about in lemon balm?**
- Top complaints mined from reviews: Taste-Overall, Plant Growth, Sleep Quality. The return rate is 0.1%.
- **When does demand for lemon balm peak?**
- Demand peaks in Feb–Aug; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the lemon balm niche?**
- Listings span $3.92–$45.02; the average listing price is $16.88 (sweet spot $15–$100). The average incumbent carries 2,468 reviews — the moat a new listing must climb.
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