---
title: "Lavender Wipes — $15K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/health-household/lavender-wipes"
last_updated: "2026-08-12T15:42:24.128Z"
locale: en
meta:
description: "Amazon product research for lavender wipes: $15K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for lavender wipes: $15K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Lavender Wipes — $15K/mo Amazon US Product Research (2026)"
---
# **Lavender Wipes**
**Worth a look**
Shows low returns (0.2%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Market size 36Growth 36Conversion 95Competition 53Returns 99Price range 70Avg price 70Brand share 32Review moat 24Quality gap 19
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.34**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$1.98–$45.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$176K**
$176K/yr · 97K searches
**Growth**
**Okay****+8.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****6,713.21**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
## **Is lavender wipes profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, lavender wipes is a $176K/yr Amazon United States market (97K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 51/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lavender wipes market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$215K–$287K**
- units × avg price
- **Conversion rate**
- **12.6%**
- **Avg BSR**
- **#290**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **45%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **158 days**
## **Competition: brands, sellers & click share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**662**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 91%
**Open market**
**11%**
- Lysol39% - Wet Ones15% - Clorox14% - EO13% - Fabuloso4% - 365 by Whole Foods Market3% - Open — no brand owns it (7 brands, 11%)
## **lavender wipes demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.5% search growth over the last 90 days.
2K2KSpike '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/health-household/lavender-wipes/trend)
## **Top lavender wipes search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **lavender wipes**15K/yr+28.5%7.0% conv. - **fabuloso wipes**11K/yr-13.6%2.8% conv. - **clorox lavender**7K/yr+29.7%2.0% conv. - **wet ones lavender**5K/yr+16.0%11.2% conv. - **lysol wipes lavender**6K/yr+1.4%16.8% conv. - **eo wipes**4K/yr+22.2%15.3% conv. - **fabuloso disinfecting wipes**4K/yr+61.6%0.7% conv. - **lysol wipes brand new day**7K/yr-1.8%16.6% conv. - **lavender hand wipes**3K/yr+46.4%9.4% conv. - **clorox wipes lavender**5K/yr+4.6%12.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/lavender-wipes/search-terms)
## **Top lavender wipes products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$9K10%$18K15%$26K20%$35K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LYSOL Disinfecting Wipes All Purpose Cleaner Multi-Surface Antibacterial Cleaning Wipes Household Cleaning Supplies Dorm Essentials Lavender & Cotton Blossom Scent 80 ct.**Lysol**$4.96**4.8★36,555 rev](https://www.amazon.com/dp/B0DCMRKW13) [2**EO Hand Sanitizer Wipe Lavender Pop Organic 10 Count 6 Pack**EO**$22.60**4.6★1,342 rev](https://www.amazon.com/dp/B008P0L5X8) [3**Wet Ones Antibacterial Lavender Hand Wipes | Travel Wipes Case Moisturizing | 20 ct. Travel Size Wipes (10 pack)**Wet Ones**$19.04**4.7★7,981 rev](https://www.amazon.com/dp/B0BNP82KTH) [4**Clorox Scentiva Disinfecting Wipes Lavender and Jasmine Antibacterial 75 Count**Clorox**$4.94**4.8★1,312 rev](https://www.amazon.com/dp/B0BG3GMBYK) [5**LYSOL Disinfecting Wipes All Purpose Cleaner Multi-Surface Antibacterial Cleaning Wipes Household Cleaning Supplies Dorm Essentials Mango & Hibiscus Scent 80 ct.**Lysol**$4.86**4.8★36,555 rev](https://www.amazon.com/dp/B071JRNZ8N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**EO Deodorant Wipes Travel size 6 Individually Wrapped Wipes (Pack of 3) French Lavender made with Essential Oils for men and women**EO**$15.70**6 rev5mo ago](https://www.amazon.com/dp/B0GL9NJQGP) [**LYSOL Disinfecting Wipes All Purpose Cleaner Multi-Surface Antibacterial Cleaning Wipes Household Cleaning Supplies Dorm Essentials Lavender + Mango Scents 80 ct. (4 Pack)**Lysol**$14.03**2,461 rev7mo ago](https://www.amazon.com/dp/B0G3RGV4KR) [**goodwipes Flushable Wipes Bulk Pack Lavender Adult Wet Wipes for Women & Men Sewer & Septic Safe Toilet & Bathroom Essentials Extra Large 418 Count (8 Packs and 1 Travel Pack)**goodwipes**$34.35**5,269 rev1y ago](https://www.amazon.com/dp/B0DSQQ93JL) [**LYSOL Disinfecting Wipes All Purpose Cleaner Multi-Surface Antibacterial Cleaning Wipes Household Cleaning Supplies Dorm Essentials Lavender & Cotton Blossom Scent 80 ct.**Lysol**$4.96**36,555 rev1y ago](https://www.amazon.com/dp/B0DCMRKW13) [**Herban Essentials - Lavender Wipes & Towelettes - Essential Oil Wipes for Make Up Hands Face & Body - Travel Size Essentials and Toiletries - Natural Individually Wrapped and Disposable (20 count)**Herban Essentials**$22.28**1,778 rev2y ago](https://www.amazon.com/dp/B0D47JV172)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**EO Deodorant Wipes Travel size 6 Individually Wrapped Wipes (Pack of 3) French Lavender made with Essential Oils for men and women**EO**$15.70**5.0★**▲ 313%**](https://www.amazon.com/dp/B0GL9NJQGP) [**LYSOL Disinfecting Wipes All Purpose Cleaner Multi-Surface Antibacterial Cleaning Wipes Household Cleaning Supplies Dorm Essentials Lavender + Mango Scents 80 ct. (4 Pack)**Lysol**$14.03**4.7★**▲ 87%**](https://www.amazon.com/dp/B0G3RGV4KR) [**The Honest Company Calm and Cleanse Naturally Scented Wipes Cleansing Multi-Tasking 99% Water Plant Based Hypoallergenic Lavender 60 Count**The Honest Company**$7.35**4.7★**▲ 58%**](https://www.amazon.com/dp/B0C7SW61MG) [**EO Hand Sanitizer Wipe Lavender Pop Organic 10 Count 6 Pack**EO**$22.60**4.6★**▲ 30%**](https://www.amazon.com/dp/B008P0L5X8) [**Clorox Scentiva Disinfecting Wipes Lavender and Jasmine Antibacterial 75 Count**Clorox**$4.94**4.8★**▲ 15%**](https://www.amazon.com/dp/B0BG3GMBYK)
**~~View all trending →~~**
## **What reviews say buyers love and hate about lavender wipes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**27%
*“Smell fresh”*
**Ease Of Cleaning**15%
*“cleans well”*
**Value For Money**13%
*“Great Value”*
**Quality-Overall**9%
*“Excellent product”*
**Cleansing**6%
*“Cleanse well”*
**Ease Of Use**4%
*“Easy to use”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Disinfection**3%
*“Cleans and disinfectants well”*
**Moist/Dry**2%
*“Is skin-friendly, moisturizing, ease to use”*
**Durability**2%
*“They are durable”*
### **What buyers complain about **
**Leak-Proof**31%
*“Leaked out”*
**Smell**12%
*“Unpleasant smell”*
**Moist/Dry**7%
*“its very dry now”*
**Ease Of Cleaning**6%
*“Might as well not have cleaned”*
**Value For Money**3%
*“price could be a bit cheaper”*
**Size-Overall**3%
*“are large sheets”*
**Thickness**2%
*“They are not as thick as I thought they would be”*
**Product Condition**2%
*“Used product arrived”*
**Color Fading/Discoloration**1%
*“Discolored”*
**Residue**1%
*“Makes soapy residue on everything”*
### **Top return reasons **
**Leak-Proof**56%
**Moist/Dry**11%
**Smell**7%
**Value For Money**6%
**Advertised Vs Actual Product**3%
**Ease Of Cleaning**2%
**Size-Overall**2%
**Stain Resistance**2%
**Color Fading/Discoloration**1%
**Product Condition**1%
## **Common lavender wipes questions**
- **Is lavender wipes profitable to sell on Amazon United States?**
- The niche generates $176K/yr across 29 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +8.5%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the lavender wipes niche?**
- 13 brands and 662 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in lavender wipes?**
- Top complaints mined from reviews: Leak-Proof, Smell, Moist/Dry. The return rate is 0.2%.
- **When does demand for lavender wipes peak?**
- Demand peaks in May–Jun; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the lavender wipes niche?**
- Listings span $1.98–$45.79; the average listing price is $14.34 (sweet spot $15–$100). The average incumbent carries 6,713 reviews — the moat a new listing must climb.
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