---
title: "Lavender Vanilla Candles — $6K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/lavender-vanilla-candles"
last_updated: "2026-08-12T15:48:56.927Z"
locale: en
meta:
description: "Amazon product research for lavender vanilla candles: $6K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for lavender vanilla candles: $6K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Lavender Vanilla Candles — $6K/mo Amazon US Product Research"
---
# **Lavender Vanilla Candles**
**Skip it**
Soft demand (-18.8% this quarter) — this niche doesn't clear our bar today.
Market size 19Growth 16Conversion 77Competition 49Returns 97Price range 70Avg price 82Brand share 45Review moat 25Quality gap 48
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.81**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$8.84–$29.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****4,075.71**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$75K**
$75K/yr · 56K searches
**Growth**
**Bad****-18.8%**
90-day search growth — must beat 0% to launch
## **Is lavender vanilla candles profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, lavender vanilla candles is a $75K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Apr–May–Dec. Verdict: Skip it — 48/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lavender vanilla candles market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$71K–$89K**
- units × avg price
- **Conversion rate**
- **7.6%**
- **Avg BSR**
- **#327**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **68%**
- **Out of stock**
- **10.3%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **144 days**
## **Competition: brands, sellers & click share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**113**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 91%
**Open market**
**18%**
- Yankee Candle44% - M&SENSE15% - Bath & Body Works8% - T&H6% - AOOVOO5% - SVECKE4% - Open — no brand owns it (11 brands, 18%)
## **lavender vanilla candles demand & seasonality**
Weekly Amazon search volume, last 101 weeks — -18.8% search growth over the last 90 days.
3K2KPrime Day '24Spike '24Holiday '24Spike '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Apr, May, Dec · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/us/health-household/lavender-vanilla-candles/trend)
## **Top lavender vanilla candles search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **lavender vanilla candles**18K/yr-14.9%4.5% conv. - **lavender vanilla candle**8K/yr-18.4%5.3% conv. - **vanilla lavender candle**8K/yr-25.8%6.5% conv. - **yankee candle lavender**9K/yr-31.6%11.2% conv. - **lavender and vanilla candle**5K/yr+0.2%3.7% conv. - **yankee candles lavender**5K/yr-12.9%14.7% conv. - **yankee candle lavender vanilla**2K/yr-21.1%7.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/lavender-vanilla-candles/search-terms)
## **Top lavender vanilla candles products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$8K15%$11K20%$15K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yankee Candle Lavender Vanilla Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$17.56**4.7★302 rev](https://www.amazon.com/dp/B0F3DQPVGW) [2**M&SENSE Lavender Vanilla Scented Small Candle 7.5Oz Aromatherapy Candle for Home Fragrance Soy Wax Candles Gift for Birthday Housewarming Amber Jar Candle for Stress Relief Meditation Yoga**M&SENSE**$9.99**4.4★75 rev](https://www.amazon.com/dp/B0DT17M6K8) [3**Yankee Candle Dried Lavender & Oak Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays**Yankee Candle**$15.81**4.7★448 rev](https://www.amazon.com/dp/B0F3DR5P2W) [4**Bath and Body Works Lavender Vanilla (7oz/ 198 g) 2 Pack Single Wick Candle**Bath & Body Works**$26.18**4.0★51 rev](https://www.amazon.com/dp/B08XQYDSC3) [5**Yankee Candle Lemon Lavender Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays**Yankee Candle**$16.61**4.7★850 rev](https://www.amazon.com/dp/B0F3F5FHWT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SVECKE Vanilla Lavender Scented Candle 7oz Soy Wax Jar Candle Long Burning Aromatherapy Candle for Home Bedroom Gift for Women Men Housewarming New Home Gift**SVECKE**$12.44**52 rev5mo ago](https://www.amazon.com/dp/B0GJZPN34L) [**Lavender Vanilla Candle | 4 Wick Extra Large Scented Soy Candles 20 oz | Highly Scented Aromatherapy Lavender Candle for Women | Relaxing Stress Relief Home Scent | Long Lasting Clean Burn**T&H**$29.54**38 rev6mo ago](https://www.amazon.com/dp/B0GC57VJ5V) [**Yankee Candle Lavender Vanilla Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$17.56**302 rev1y ago](https://www.amazon.com/dp/B0F3DQPVGW) [**Yankee Candle Dried Lavender & Oak Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays**Yankee Candle**$15.81**448 rev1y ago](https://www.amazon.com/dp/B0F3DR5P2W) [**Yankee Candle Lemon Lavender Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays**Yankee Candle**$16.61**850 rev1y ago](https://www.amazon.com/dp/B0F3F5FHWT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SVECKE Vanilla Lavender Scented Candle 7oz Soy Wax Jar Candle Long Burning Aromatherapy Candle for Home Bedroom Gift for Women Men Housewarming New Home Gift**SVECKE**$12.44**4.1★**▲ 390%**](https://www.amazon.com/dp/B0GJZPN34L) [**Lavender Vanilla Candle | 4 Wick Extra Large Scented Soy Candles 20 oz | Highly Scented Aromatherapy Lavender Candle for Women | Relaxing Stress Relief Home Scent | Long Lasting Clean Burn**T&H**$29.54**4.2★**▲ 374%**](https://www.amazon.com/dp/B0GC57VJ5V) [**Chesapeake Bay Candle Scented Candle Serenity + Calm (Lavender Thyme) Coffee Table Home Dcor**Chesapeake Bay Candle**$10.06**4.5★**▲ 120%**](https://www.amazon.com/dp/B07GH691SM) [**Nikas Home Vanilla Lavender Soy Candle - 12oz Mason Jar - Non-Toxic - Hand Poured in The USA Long Burning 50-60 Hours Highly Scented All Natural Clean Burning**Nika's Home**$17.74**4.4★**▲ 85%**](https://www.amazon.com/dp/B01KFUD7SG) [**WarmEmbrace Lavender Scented Candles for Women 7.5 oz Highly -Scented Soy Candle for Home Scented Birthday Mothers Day Gifts for Mom Housewarming Gift**WarmEmbrace**$8.84**4.3★**▲ 76%**](https://www.amazon.com/dp/B0D5HL23YR)
**~~View all trending →~~**
## **What reviews say buyers love and hate about lavender vanilla candles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**68%
*“Clean smell”*
**Brightness/Shine/Glow**5%
*“Great sent, easy to light”*
**Gifting Purpose**5%
*“Wonderful gift idea”*
**Value For Money**5%
*“Great value”*
**Quality-Overall**4%
*“It is well made”*
**Durability**2%
*“The container appears quite durable”*
**Color**1%
*“The color is very pretty”*
**Size-Overall**1%
*“Perfect size”*
**Advertised Vs Actual Product**1%
*“Just what I needed”*
**Strength**1%
*“it was very strong”*
### **What buyers complain about **
**Smell**57%
*“Not a powerful fragrance”*
**Value For Money**8%
*“looks a lot more expensive than it is”*
**Size-Overall**7%
*“A very large candle”*
**Quality-Overall**4%
*“the contents is low quality”*
**Strength**3%
*“not strong”*
**Flammable**1%
*“just burns down the middle”*
**Advertised Vs Actual Product**1%
*“Mislead yet again”*
**Color**1%
*“the color is not black”*
**Ease Of Cleaning**0%
*“Doesnt burn clean”*
**Gifting Purpose**0%
*“I wouldnt gift this to anyone”*
### **Top return reasons **
**Smell**74%
**Advertised Vs Actual Product**8%
**Size-Overall**6%
**Value For Money**4%
**Product Condition**1%
**Functionality-Overall**1%
**Flammable**1%
**Defective Material/Parts**1%
**Quality-Overall**1%
**Color**0%
## **Common lavender vanilla candles questions**
- **Is lavender vanilla candles profitable to sell on Amazon United States?**
- The niche generates $75K/yr across 28 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -18.8%. Flapen's verdict: Skip it (48/100).
- **How competitive is the lavender vanilla candles niche?**
- 17 brands and 113 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in lavender vanilla candles?**
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.7%.
- **When does demand for lavender vanilla candles peak?**
- Demand peaks in Apr–May–Dec; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the lavender vanilla candles niche?**
- Listings span $8.84–$29.54; the average listing price is $17.81 (sweet spot $15–$100). The average incumbent carries 4,076 reviews — the moat a new listing must climb.
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