---
title: "Lavender Roll on Essential Oil — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/lavender-roll-on-essential-oil"
last_updated: "2026-08-12T16:49:24.328Z"
locale: en
meta:
description: "Amazon product research for lavender roll on essential oil: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for lavender roll on essential oil: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Lavender Roll on Essential Oil — Amazon US Product Research"
---
# **Lavender Roll on Essential Oil**
**Worth a look**
Shows low returns (0.6%), but a concentrated shelf (top 5 take 76% of clicks) keeps it on the watch list.
Market size 27Growth 58Conversion 96Competition 20Returns 97Price range 58Avg price 40Brand share 47Review moat 36Quality gap 52
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+32.7%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$5.62–$27.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****$10.79**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****2,945.53**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$112K**
$112K/yr · 80K searches
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
## **Is lavender roll on essential oil profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, lavender roll on essential oil is a $112K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lavender roll on essential oil market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **$108K–$135K**
- units × avg price
- **Conversion rate**
- **12.9%**
- **Avg BSR**
- **#1,273**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **157 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**13 **▲rising
**Sellers**
**52**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**17%**
- UpNature23% - NaturoBliss19% - Silk Road Organic19% - Nexon Botanics8% - Maple Holistics7% - NOW Foods6% - Open — no brand owns it (7 brands, 17%)
## **lavender roll on essential oil demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +32.7% search growth over the last 90 days.
2K2KHoliday '24Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/lavender-roll-on-essential-oil/trend)
## **Top lavender roll on essential oil search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **lavender essential oil for headache**6K/yr>1,000%0.0% conv. - **lavender essential oil roll on**19K/yr+3.0%11.6% conv. - **lavender roll on**13K/yr-1.7%10.0% conv. - **lavender roll on essential oil**14K/yr+11.2%13.1% conv. - **lavender oil roll on**7K/yr+17.9%11.5% conv. - **lavender essential oil roller**5K/yr-7.3%15.3% conv. - **roll on lavender essential oil**5K/yr-8.4%14.2% conv. - **lavender roller**3K/yr+5.4%14.1% conv. - **lavender roller ball**3K/yr-31.9%13.3% conv. - **lavender rollerball essential oil**3K/yr+17.4%14.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/lavender-roll-on-essential-oil/search-terms)
## **Top lavender roll on essential oil products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$11K20%$22K30%$34K40%$45K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**UpNature Lavender Essential Oil Pure Roll On - 100% Natural Lavender Oil for Skin**UpNature**$9.32**4.6★3,150 rev](https://www.amazon.com/dp/B07JGH9JNF) [2**NaturoBliss Lavender Essential Oil Roll On 10 ml**NaturoBliss**$6.96**4.6★14,177 rev](https://www.amazon.com/dp/B0DQJ5HCVS) [3**Silk Road Organic Lavender Essential Oil Roll On for Stress Relief Sleep Calm & Relaxation | USDA Certified Aromatherapy Roller (10 ml)**Silk Road Organic**$9.73**4.4★7,108 rev](https://www.amazon.com/dp/B07SJ8WV63) [4**Lavender Essential Oil Roll-On 10 ml - Pure & Natural Blend Prediluted Roller for Calmness Relaxation & Skin Care - Nexon Botanics**Nexon Botanics**$8.72**4.4★4,174 rev](https://www.amazon.com/dp/B09TV25GVT) [5**NOW Foods Essential Oils Lavender Roll-On Certified Organic Calming Blend Steam Distilled Topical Aromatherapy 10-mL**NOW Foods**$5.62**4.3★410 rev](https://www.amazon.com/dp/B07ZTDG2N1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lavender Essential Oil Roll On Pre-diluted Calming Lavender Oil for Relaxation Sleep & Skin Care Aromatherapy Roller Lavender Roller Ball Calming Gifts for Women Men By Fiora Naturals**Fiora Naturals**$9.27**3,487 rev5mo ago](https://www.amazon.com/dp/B0GL8WDSBN) [**Lavender Essential Oil Roll On for Sleep Anxiety Stress Relief - 100% Pure USDA Organic Pre-Diluted MCT Coconut Oil - Calming Relaxing Bedtime Aromatherapy Yoga - Gemstone Roller 10ml Travel Size**BodyJ4You**$9.96**63 rev8mo ago](https://www.amazon.com/dp/B0FX6Y9CP3) [**NaturoBliss Lavender Essential Oil Roll On 10 ml**NaturoBliss**$6.96**14,177 rev1y ago](https://www.amazon.com/dp/B0DQJ5HCVS) [**3 Pack Essential Roll On Blend Oils Set 100% Natural Fragrance Oil Aromatherapy Roll On Blend Oil with Pure Lavender Oil Gift for Women Men 0.33 fl.oz**MR.A**$9.53**163 rev2y ago](https://www.amazon.com/dp/B0D8V6LN74) [**Lavender Essential Oil Roll On - Calming Aromatherapy Oil Roller for Sleep Headaches and Relaxation - Natural Pre-Diluted Sleep Oil for Nighttime Relaxation with Lavender Essential Oil for Skin 3-Pack**Maple Holistics**$14.32**1,809 rev3y ago](https://www.amazon.com/dp/B0BSFM4FW3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NaturoBliss Lavender Essential Oil Roll On 10 ml**NaturoBliss**$6.96**4.6★**▲ 125%**](https://www.amazon.com/dp/B0DQJ5HCVS) [**Lavender Essential Oil Roll On - Calming Aromatherapy Oil Roller for Sleep Headaches and Relaxation - Natural Pre-Diluted Sleep Oil for Nighttime Relaxation with Lavender Essential Oil for Skin 2-Pack**Maple Holistics**$9.76**4.4★**▲ 68%**](https://www.amazon.com/dp/B0BSDH9D7G) [**Silk Road Organic Lavender Essential Oil Roll On for Stress Relief Sleep Calm & Relaxation | USDA Certified Aromatherapy Roller (10 ml)**Silk Road Organic**$9.73**4.4★**▲ 55%**](https://www.amazon.com/dp/B07SJ8WV63) [**Lavender Essential Oil Roll On Pre-diluted Calming Lavender Oil for Relaxation Sleep & Skin Care Aromatherapy Roller Lavender Roller Ball Calming Gifts for Women Men By Fiora Naturals**Fiora Naturals**$9.27**4.6★**▲ 49%**](https://www.amazon.com/dp/B0GL8WDSBN) [**Lavender Essential Oil Roll On - Calming Aromatherapy Oil Roller for Sleep Headaches and Relaxation - Natural Pre-Diluted Sleep Oil for Nighttime Relaxation with Lavender Essential Oil for Skin**Maple Holistics**$7.98**4.4★**▲ 26%**](https://www.amazon.com/dp/B08RZBZBRQ)
**~~View all trending →~~**
## **What reviews say buyers love and hate about lavender roll on essential oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**41%
*“Amazing aroma”*
**Sleep Quality**6%
*“Soothing and helps me fall asleep”*
**Soothing Effect**5%
*“Very soothing”*
**Quality-Overall**4%
*“No complaints”*
**Ease Of Application**4%
*“The first few applications work well”*
**Ease Of Use**3%
*“Easy to use”*
**Stress/Anxiety**3%
*“Great anxiety/ stress relief”*
**Efficiency**2%
*“It goes on well”*
**Value For Money**2%
*“Good value for the money”*
**Pest/Insect Control**2%
*“Works very well as on mosquito bites”*
### **What buyers complain about **
**Smell**41%
*“Intense smell,”*
**Size-Overall**9%
*“Smaller”*
**Sleep Quality**7%
*“which I understand is a side effect due to the level of sleep”*
**Durability**3%
*“Doesn't last”*
**Value For Money**2%
*“Not worth the money”*
**Functionality-Overall**2%
*“Didnt work for me”*
**Allergies**1%
*“I developed an extremely itchy rash that is some sort of eczema that comes on later in life”*
**Strength**1%
*“Not too strong”*
**Dispensing Mechanism**1%
*“it barely dispenses any product”*
**Natural Ingredients**1%
*“Dont buy, not natural lavender”*
### **Top return reasons **
**Smell**59%
**Leak-Proof**13%
**Advertised Vs Actual Product**7%
**Functionality-Overall**6%
**Size-Overall**4%
**Quality-Overall**2%
**Oily/Greasy**1%
**Durability**1%
**Dispensing Mechanism**1%
**Value For Money**1%
## **Common lavender roll on essential oil questions**
- **Is lavender roll on essential oil profitable to sell on Amazon United States?**
- The niche generates $112K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +32.7%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the lavender roll on essential oil niche?**
- 13 brands and 52 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in lavender roll on essential oil?**
- Top complaints mined from reviews: Smell, Size-Overall, Sleep Quality. The return rate is 0.6%.
- **When does demand for lavender roll on essential oil peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the lavender roll on essential oil niche?**
- Listings span $5.62–$27.96; the average listing price is $10.79 (sweet spot $15–$100). The average incumbent carries 2,946 reviews — the moat a new listing must climb.
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