---
title: "Lavender Plug in Air Freshener — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/lavender-plug-in-air-freshener"
last_updated: "2026-08-12T19:39:10.516Z"
locale: en
meta:
description: "Amazon product research for lavender plug in air freshener: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for lavender plug in air freshener: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Lavender Plug in Air Freshener — Amazon US Product Research"
---
# **Lavender Plug in Air Freshener**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 21Growth 38Conversion 97Competition 32Returns 98Price range 47Avg price 69Brand share 0Review moat 13Quality gap 27
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.24**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$5.31–$23.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+10.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$84K**
$84K/yr · 41K searches
**Review moat**
**Bad****26,177.18**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
## **Is lavender plug in air freshener profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, lavender plug in air freshener is a $84K/yr Amazon United States market (41K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lavender plug in air freshener market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$85K–$114K**
- units × avg price
- **Conversion rate**
- **14.5%**
- **Avg BSR**
- **#81**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **59%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **138 days**
## **Competition: brands, sellers & click share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▲rising
**Sellers**
**86**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**0%**
- Glade69% - Air Wick22% - Febreze5% - Mrs. MEYER'S2% - DERDUFT1% - Open — no brand owns it (0%)
## **lavender plug in air freshener demand & seasonality**
Weekly Amazon search volume, last 44 weeks — +10.0% search growth over the last 90 days.
900700Sep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/health-household/lavender-plug-in-air-freshener/trend)
## **Top lavender plug in air freshener search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **glade plugins refills lavender**10K/yr+4.6%14.4% conv. - **lavender plug in**10K/yr+20.2%9.9% conv. - **glade lavender**6K/yr+8.2%8.4% conv. - **lavender plug in air freshener**5K/yr+22.5%11.4% conv. - **glade lavender plugins refills**5K/yr-8.3%15.3% conv. - **lavender glade plug in refills**3K/yr+40.0%17.3% conv. - **glade plug in lavender**3K/yr-12.8%17.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/lavender-plug-in-air-freshener/search-terms)
## **Top lavender plug in air freshener products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$17K30%$25K40%$34K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Glade PlugIns Refills Air Freshener Tranquil Lavender & Aloe Scented and Essential Oils for Home and Bathroom 0.67 Fl Oz 10 Count**Glade**$20.65**4.7★18,984 rev](https://www.amazon.com/dp/B0DG9D3WN1) [2**Glade PlugIns Refills Air Freshener Scented and Essential Oils for Home and Bathroom Lavender & Vanilla 6.7 Fl Oz 10 Count**Glade**$20.88**4.7★18,984 rev](https://www.amazon.com/dp/B0B61ZP51V) [3**Glade PlugIns Refills Air Freshener Scented and Essential Oils for Home and Bathroom Lavender & Vanilla 3.35 Fl Oz 5 Count**Glade**$11.50**4.7★69,886 rev](https://www.amazon.com/dp/B07NZ18X97) [4**Glade PlugIns Refills Air Freshener Scented and Essential Oils for Home and Bathroom Tranquil Lavender & Aloe 3.35 Fl Oz 5 Count**Glade**$11.56**4.7★69,886 rev](https://www.amazon.com/dp/B084GNSB71) [5**Air Wick Plug-In Scented Oil Refills 10 Count Lavender & Chamomile Air Freshener Essential Oils Eco Friendly**Air Wick**$19.88**4.7★43,585 rev](https://www.amazon.com/dp/B07QPRV62S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Air Fresheners for Home and Bathroom and Kitchen Long Lasting for Strong Odors Twilight Lavender Scent 0.87oz Refills 3 Count**Febreze**$12.80**26,569 rev6mo ago](https://www.amazon.com/dp/B0GCNTV92F) [**Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Air Fresheners for Home and Bathroom and Kitchen Long Lasting for Strong Odors Twilight Lavender Scent 0.87oz Refills 4 Count**Febreze**$17.16**12,645 rev6mo ago](https://www.amazon.com/dp/B0FX34W9H9) [**Plug In Air Freshener Refills Summer Scents Lavender Linen & Vanilla 12 Pack (7.92 Fl Oz) Compatible with Air Wick & Glade Scented Oil Refills for Home Bathroom Bedroom Kitchen & Office**DERDUFT**$20.59**455 rev9mo ago](https://www.amazon.com/dp/B0FW41NBFC) [**MRS. MEYERS CLEAN DAY Premium Scented Oil Diffuser Kit Lavender 1 warmer and .67 fl oz refill**Mrs. MEYER'S**$9.63**1,324 rev9mo ago](https://www.amazon.com/dp/B0FPGSJWFV) [**Air Wick Plug-In Scented Oil Refills 4 Count Lavender and Chamomile Air Freshener Essential Oils Eco Friendly**Air Wick**$9.50**43,585 rev9mo ago](https://www.amazon.com/dp/B0FSH91XNF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Plug In Air Freshener Refills Summer Scents Lavender Linen & Vanilla 12 Pack (7.92 Fl Oz) Compatible with Air Wick & Glade Scented Oil Refills for Home Bathroom Bedroom Kitchen & Office**DERDUFT**$20.59**3.8★**▲ 190%**](https://www.amazon.com/dp/B0FW41NBFC) [**Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Air Fresheners for Home and Bathroom and Kitchen Long Lasting for Strong Odors Twilight Lavender Scent 0.87oz Refills 3 Count**Febreze**$12.80**4.8★**▲ 142%**](https://www.amazon.com/dp/B0GCNTV92F) [**Air Wick Plug-In Scented Oil Refills 4 Count Lavender and Chamomile Air Freshener Essential Oils Eco Friendly**Air Wick**$9.50**4.7★**▲ 89%**](https://www.amazon.com/dp/B0FSH91XNF) [**Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Air Fresheners for Home and Bathroom and Kitchen Long Lasting for Strong Odors Twilight Lavender Scent 0.87oz Refills 4 Count**Febreze**$17.16**4.7★**▲ 83%**](https://www.amazon.com/dp/B0FX34W9H9) [**MRS. MEYERS CLEAN DAY Premium Scented Oil Diffuser Kit Lavender 1 warmer and .67 fl oz refill**Mrs. MEYER'S**$9.63**4.3★**▲ 60%**](https://www.amazon.com/dp/B0FPGSJWFV)
**~~View all trending →~~**
## **What reviews say buyers love and hate about lavender plug in air freshener**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**60%
*“Beautiful fragrance”*
**Value For Money**8%
*“Good value for the money”*
**Quality-Overall**6%
*“easy-to-use product with great quality”*
**Advertised Vs Actual Product**3%
*“True to description”*
**Freshness**3%
*“Fresh smell”*
**Durability**2%
*“Works well and last a long time”*
**Size-Overall**1%
*“They fit really well”*
**Ease Of Use**1%
*“easy to use”*
**Strength**1%
*“Its very strong”*
**Ease Of Cleaning**1%
*“easy to clean”*
### **What buyers complain about **
**Smell**49%
*“Smells like chemicals”*
**Leak-Proof**6%
*“Leaking package”*
**Durability**6%
*“hardly last”*
**Functionality-Overall**5%
*“it doesn't seem help”*
**Value For Money**4%
*“A bit pricey”*
**Strength**4%
*“Not strong at all”*
**Quality-Overall**2%
*“Cheap lesson learned”*
**Size-Overall**2%
*“They do not fit the unit”*
**Compatibility-Overall**1%
*“It did not fit my air wick”*
**Product Condition**1%
*“All four of them was USED and empty”*
### **Top return reasons **
**Smell**55%
**Size-Overall**11%
**Advertised Vs Actual Product**8%
**Leak-Proof**7%
**Compatibility-Overall**6%
**Value For Money**3%
**Functionality-Overall**2%
**Dispensing Mechanism**1%
**Strength**1%
**Product Condition**0%
## **Common lavender plug in air freshener questions**
- **Is lavender plug in air freshener profitable to sell on Amazon United States?**
- The niche generates $84K/yr across 17 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +10.0%. Flapen's verdict: Skip it (42/100).
- **How competitive is the lavender plug in air freshener niche?**
- 5 brands and 86 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in lavender plug in air freshener?**
- Top complaints mined from reviews: Smell, Leak-Proof, Durability. The return rate is 0.4%.
- **What does it cost to enter the lavender plug in air freshener niche?**
- Listings span $5.31–$23.56; the average listing price is $14.24 (sweet spot $15–$100). The average incumbent carries 26,177 reviews — the moat a new listing must climb.
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