---
title: "Search terms — lavender oil essential oil"
canonical_url: "https://flapen.com/research/us/health-household/lavender-oil-essential-oil/search-terms"
last_updated: "2026-08-12T20:22:37.517Z"
locale: en
meta:
  description: "Amazon product research for lavender oil essential oil: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
  "og:description": "Amazon product research for lavender oil essential oil: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
  "og:title": "Search terms — lavender oil essential oil"
---

# **Lavender Oil Essential Oil**

**Launch it**

A $3.9M/yr market growing +11.3% this quarter with returns at 0.7% — clears our launch bar.

Market size 97Growth 39Conversion 96Competition 26Returns 97Price range 50Avg price 38Brand share 56Review moat 21Quality gap 40

**Market size**

**Incredible****$3.9M**

$3.9M/yr · 2.6M searches

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****14.4%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****$6.54–$23.63**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+11.3%**

90-day search growth — must beat 0% to launch

**Avg price**

**Okay****$10.59**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****69%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****12,124.88**

avg incumbent reviews — the moat a new listing must climb

## Search terms