---
title: "Lavender Laundry Detergent — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/lavender-laundry-detergent"
last_updated: "2026-08-12T15:41:21.231Z"
locale: en
meta:
description: "Amazon product research for lavender laundry detergent: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for lavender laundry detergent: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Lavender Laundry Detergent — Amazon US Product Research"
---
# **Lavender Laundry Detergent**
**Worth a look**
Shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 90Growth 33Conversion 97Competition 32Returns 99Price range 74Avg price 82Brand share 0Review moat 18Quality gap 22
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$1.7M**
$1.7M/yr · 612K searches
**Avg price**
**Great****$17.83**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.87–$35.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+6.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****17,796.79**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
## **Is lavender laundry detergent profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, lavender laundry detergent is a $1.7M/yr Amazon United States market (612K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Oct. Verdict: Worth a look — 54/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lavender laundry detergent market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **80K–100K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$1.4M–$1.8M**
- units × avg price
- **Conversion rate**
- **15.6%**
- **Avg BSR**
- **#80**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **21%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **133 days**
## **Competition: brands, sellers & click share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **—flat
**Sellers**
**658**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**0%**
- Mrs. MEYER'S87% - Tide5% - Seventh Generation4% - Gain2% - Amazon Basics2% - Open — no brand owns it (0%)
## **lavender laundry detergent demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.5% search growth over the last 90 days.
18K13KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Oct · busiest ÷ quietest = 4.8×
[**Open Trend **](https://flapen.com/research/us/health-household/lavender-laundry-detergent/trend)
## **Top lavender laundry detergent search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **mrs meyers laundry detergent**176K/yr+11.3%13.8% conv. - **meyers laundry detergent**144K/yr+5.8%16.3% conv. - **lavender laundry detergent**46K/yr+6.0%6.6% conv. - **myers laundry detergent**39K/yr+12.6%15.0% conv. - **mrs meyers laundry**24K/yr+8.3%8.1% conv. - **mrs myers laundry detergent**18K/yr+3.5%13.5% conv. - **laundry detergent lavender**18K/yr+4.8%10.4% conv. - **meyers laundry**14K/yr+31.3%9.7% conv. - **seventh generation laundry detergent lavender**18K/yr-18.9%9.2% conv. - **tide pure clean laundry detergent**14K/yr+7.0%12.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/lavender-laundry-detergent/search-terms)
## **Top lavender laundry detergent products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$170K20%$341K30%$511K40%$681K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MRS. MEYERS CLEAN DAY Liquid Laundry Detergent Biodegradable Formula Infused with Essential Oils Lavender 64 oz (64 Loads)**Mrs. MEYER'S**$15.64**4.7★23,737 rev](https://www.amazon.com/dp/B00CRATW32) [2**MRS. MEYERS CLEAN DAY Laundry Detergent Rain Water Scent 64 Ounce Bottle**Mrs. MEYER'S**$15.93**4.7★23,737 rev](https://www.amazon.com/dp/B08Y73RR3L) [3**MRS. MEYERS CLEAN DAY Laundry Detergent Honeysuckle 64 Fluid Ounce**Mrs. MEYER'S**$16.98**4.7★6,209 rev](https://www.amazon.com/dp/B01C5L4KKC) [4**MRS. MEYERS CLEAN DAY Liquid Laundry Detergent Infused with Essential Oils Rain Water 64 oz - Pack of 2 (128 Loads)**Mrs. MEYER'S**$31.01**4.7★23,737 rev](https://www.amazon.com/dp/B0BC2BW4MN) [5**MRS. MEYERS CLEAN DAY Liquid Laundry Detergent Cruelty Free Lavender Scent 64 oz- Pack of 2**Mrs. MEYER'S**$30.05**4.7★23,737 rev](https://www.amazon.com/dp/B01NAE1RMH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mrs. Meyers Clean Day Laundry Scent Boosters Rain Water Scent 18oz**Mrs. MEYER'S**$13.28**432 rev1y ago](https://www.amazon.com/dp/B0DFDSGWHD) [**MRS. MEYERS CLEAN DAY Ultra Concentrated Laundry Detergent Rain Water Scent 24.3 fl oz**Mrs. MEYER'S**$17.32**900 rev2y ago](https://www.amazon.com/dp/B0CYRD6RR9) [**MRS. MEYERS CLEAN DAY Ultra Concentrated Laundry Detergent Compassion Flower Scent 24.3 fl oz**Mrs. MEYER'S**$14.44**900 rev2y ago](https://www.amazon.com/dp/B0CYR8ZQ7P) [**MRS. MEYERS CLEAN DAY Ultra Concentrated Laundry Detergent Lavender Scent 24.3 fl oz**Mrs. MEYER'S**$13.83**900 rev2y ago](https://www.amazon.com/dp/B0CYRLXW1F) [**Tide Purclean Liquid Laundry Detergent 63 fl oz 48 Loads**Tide**$12.23**5,460 rev2y ago](https://www.amazon.com/dp/B0CQ3D1HK7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MRS. MEYERS CLEAN DAY Laundry Detergent Rain Water Scent 64 Ounce Bottle**Mrs. MEYER'S**$15.93**4.7★**▲ 164%**](https://www.amazon.com/dp/B08Y73RR3L) [**MRS. MEYERS CLEAN DAY Liquid Laundry Detergent Infused with Essential Oils Compassion Flower 64 oz - Pack of 2 (128 Loads)**Mrs. MEYER'S**$31.51**4.7★**▲ 66%**](https://www.amazon.com/dp/B0CHN9QJMG) [**Mrs. Meyers Clean Day Laundry Scent Boosters Rain Water Scent 18oz**Mrs. MEYER'S**$13.28**4.7★**▲ 39%**](https://www.amazon.com/dp/B0DFDSGWHD) [**MRS. MEYERS CLEAN DAY Laundry Detergent Honeysuckle 64 Fluid Ounce**Mrs. MEYER'S**$16.98**4.7★**— 9%**](https://www.amazon.com/dp/B01C5L4KKC) [**Gain Liquid Laundry Detergent Lavender Scent 154 fl oz 107 loads HE compatible Laundry Detergent Liquid Soap**Gain**$15.56**4.8★**— 3%**](https://www.amazon.com/dp/B0BCCPDHSP)
**~~View all trending →~~**
## **What reviews say buyers love and hate about lavender laundry detergent**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**44%
*“GREAT smell”*
**Ease Of Cleaning**11%
*“Great clean option”*
**Quality-Overall**6%
*“This is a great, reliable product”*
**Cleansing**5%
*“It also cleans very well”*
**Value For Money**3%
*“Good Price”*
**Soft Feel**3%
*“Soft Towels”*
**Washability**2%
*“The beads dissolve well in the wash”*
**Ease Of Use**2%
*“Easy and convenient”*
**Size-Overall**1%
*“the gallon size was perfect for multiple uses”*
**Freshness**1%
*“Clean and fresh”*
### **What buyers complain about **
**Smell**25%
*“Scent was too strong”*
**Leak-Proof**11%
*“It was leaking”*
**Ease Of Cleaning**6%
*“A big mess to clean up”*
**Value For Money**5%
*“expensive”*
**Allergies**4%
*“Allergic Reaction”*
**Dilute/Watery**3%
*“way too watery”*
**Functionality-Overall**2%
*“it doesnt even do what it says it is supposed to do”*
**Size-Overall**2%
*“Not the regular size”*
**Quality-Overall**2%
*“Quality is small”*
**Dispensing Mechanism**2%
*“Product wont dispense”*
### **Top return reasons **
**Leak-Proof**35%
**Smell**31%
**Size-Overall**8%
**Advertised Vs Actual Product**6%
**Value For Money**4%
**Functionality-Overall**2%
**Dispensing Mechanism**1%
**Dilute/Watery**1%
**Product Condition**1%
**Color**1%
## **Common lavender laundry detergent questions**
- **Is lavender laundry detergent profitable to sell on Amazon United States?**
- The niche generates $1.7M/yr across 19 tracked products. 90-day search growth is +6.5%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the lavender laundry detergent niche?**
- 5 brands and 658 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in lavender laundry detergent?**
- Top complaints mined from reviews: Smell, Leak-Proof, Ease Of Cleaning. The return rate is 0.2%.
- **When does demand for lavender laundry detergent peak?**
- Demand peaks in Jul–Oct; the busiest month runs 4.8× the quietest.
- **What does it cost to enter the lavender laundry detergent niche?**
- Listings span $7.87–$35.04; the average listing price is $17.83 (sweet spot $15–$100). The average incumbent carries 17,797 reviews — the moat a new listing must climb.
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