---
title: "Lavender Capsules — $69K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/lavender-capsules"
last_updated: "2026-08-12T15:41:23.909Z"
locale: en
meta:
description: "Amazon product research for lavender capsules: $69K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for lavender capsules: $69K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Lavender Capsules — $69K/mo Amazon US Product Research"
---
# **Lavender Capsules**
**Worth a look**
Shows low returns (0.0%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Market size 74Growth 48Conversion 95Competition 0Returns 100Price range 80Avg price 95Brand share 0Review moat 29Quality gap 72
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$24.27**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.03–$36.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$833K**
$833K/yr · 277K searches
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+18.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,618.6**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
## **Is lavender capsules profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, lavender capsules is a $833K/yr Amazon United States market (277K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lavender capsules market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **30K–40K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$728K–$971K**
- units × avg price
- **Conversion rate**
- **12.4%**
- **Avg BSR**
- **#388**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **159 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Nature's Way78% - Carlyle10% - Integrative Therapeutics9% - Nattura4% - Open — no brand owns it (0%)
## **lavender capsules demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +18.7% search growth over the last 90 days.
8K6KSpike '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/health-household/lavender-capsules/trend)
## **Top lavender capsules search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **silexan**41K/yr+37.4%8.6% conv. - **calm aid**37K/yr-1.8%17.3% conv. - **lavender pills**49K/yr+4.1%9.2% conv. - **calm aid lavender pills**23K/yr-11.4%22.7% conv. - **calmaid**17K/yr-6.6%20.3% conv. - **lavender capsules**15K/yr+27.1%4.7% conv. - **silexan lavender capsules 80 mg**15K/yr+19.5%11.1% conv. - **silexan lavender**12K/yr+35.3%4.1% conv. - **lavender supplements**8K/yr+43.4%4.3% conv. - **natures way calm aid**11K/yr+2.6%21.9% conv. [**All search terms **](https://flapen.com/research/us/health-household/lavender-capsules/search-terms)
## **Top lavender capsules products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$167K40%$333K60%$500K80%$666K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Natures Way CalmAid Lavender Oil Supplement Calm & Stress Support* 30 ct**Nature's Way**$13.83**4.3★7,032 rev](https://www.amazon.com/dp/B007TYY2JA) [2**Natures Way CalmAid Lavender Oil Supplement Calm & Stress Support* 90 ct**Nature's Way**$36.28**4.3★7,032 rev](https://www.amazon.com/dp/B0CZC9FF8S) [3**Carlyle Lavender Pills | 80 mg | 120 Softgel Capsules**Carlyle**$10.03**4.4★333 rev](https://www.amazon.com/dp/B0C2FRZB61) [4**Integrative Therapeutics Lavela WS 1265 - Silexan Supplement for Sleep & Stress Support* - Lavender Essential Oil - 60 Softgels (60 Servings)**Integrative Therapeutics**$36.08**4.4★2,162 rev](https://www.amazon.com/dp/B0072POIB8) [5**Nattura Calm Aid Lavender Oil Pills - 500mg - 60 Softgels - 100% Natural Helps Reduce Stress Calming for Body & Mind Non-GMO Certified Kosher**Nattura**$25.10**4.2★1,534 rev](https://www.amazon.com/dp/B0749PTLK8)
### **Newest**
by launch date
[**Natures Way CalmAid Lavender Oil Supplement Calm & Stress Support* 90 ct**Nature's Way**$36.28**7,032 rev2y ago](https://www.amazon.com/dp/B0CZC9FF8S) [**Carlyle Lavender Pills | 80 mg | 120 Softgel Capsules**Carlyle**$10.03**333 rev3y ago](https://www.amazon.com/dp/B0C2FRZB61) [**Nattura Calm Aid Lavender Oil Pills - 500mg - 60 Softgels - 100% Natural Helps Reduce Stress Calming for Body & Mind Non-GMO Certified Kosher**Nattura**$25.10**1,534 rev6y ago](https://www.amazon.com/dp/B0749PTLK8) [**Natures Way CalmAid Lavender Oil Supplement Calm & Stress Support* 30 ct**Nature's Way**$13.83**7,032 rev14y ago](https://www.amazon.com/dp/B007TYY2JA) [**Integrative Therapeutics Lavela WS 1265 - Silexan Supplement for Sleep & Stress Support* - Lavender Essential Oil - 60 Softgels (60 Servings)**Integrative Therapeutics**$36.08**2,162 rev14y ago](https://www.amazon.com/dp/B0072POIB8)
### **Trending**
90-day click momentum
[**Integrative Therapeutics Lavela WS 1265 - Silexan Supplement for Sleep & Stress Support* - Lavender Essential Oil - 60 Softgels (60 Servings)**Integrative Therapeutics**$36.08**4.4★**▲ 25%**](https://www.amazon.com/dp/B0072POIB8) [**Carlyle Lavender Pills | 80 mg | 120 Softgel Capsules**Carlyle**$10.03**4.4★**— 9%**](https://www.amazon.com/dp/B0C2FRZB61) [**Natures Way CalmAid Lavender Oil Supplement Calm & Stress Support* 30 ct**Nature's Way**$13.83**4.3★**— 1%**](https://www.amazon.com/dp/B007TYY2JA) [**Natures Way CalmAid Lavender Oil Supplement Calm & Stress Support* 90 ct**Nature's Way**$36.28**4.3★**— 5%**](https://www.amazon.com/dp/B0CZC9FF8S) [**Nattura Calm Aid Lavender Oil Pills - 500mg - 60 Softgels - 100% Natural Helps Reduce Stress Calming for Body & Mind Non-GMO Certified Kosher**Nattura**$25.10**4.2★**▼ 27%**](https://www.amazon.com/dp/B0749PTLK8)
## **What reviews say buyers love and hate about lavender capsules**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Stress/Anxiety**20%
*“Helps calm my anxiety”*
**Sleep Quality**16%
*“This helped me get good sleep”*
**Soothing Effect**7%
*“They help encourage calm”*
**Quality-Overall**6%
*“Other than that no complaints”*
**Efficiency**5%
*“Does the job quite well”*
**Side Effects**5%
*“I didn't have burping side effects that people are saying either”*
**Vitamin**4%
*“Excellent supplement”*
**Advertised Vs Actual Product**3%
*“works as described”*
**Taste-Overall**3%
*“But the overall taste and relief and pull size was fine”*
**Ease Of Chewing/Swallowing**2%
*“Easy to swallow”*
### **What buyers complain about **
**Stress/Anxiety**18%
*“not great for people with anxiety”*
**Taste-Overall**8%
*“Weird tasting burps”*
**Vegan/Organic**7%
*“Stopped buying it when I learned the product contains animals. gelatin”*
**Side Effects**6%
*“Personally just gave me headaches that persisted throughout the day”*
**Sleep Quality**5%
*“Did not help with sleep”*
**Strength**3%
*“Not as powerful as a Benzo or anything”*
**Dosage**3%
*“too expensive so I had to keep it at one pill a day”*
**Acid Regulator/Stomach Ache Relief**3%
*“you may get acid reflux”*
**Value For Money**2%
*“too expensive so I had to keep it at one pill a day”*
**Oily/Greasy**2%
*“Contains canola oil”*
### **Top return reasons **
**Side Effects**50%
**Functionality-Overall**50%
## **Common lavender capsules questions**
- **Is lavender capsules profitable to sell on Amazon United States?**
- The niche generates $833K/yr across 5 tracked products. 90-day search growth is +18.7%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the lavender capsules niche?**
- 4 brands and 18 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in lavender capsules?**
- Top complaints mined from reviews: Stress/Anxiety, Taste-Overall, Vegan/Organic. The return rate is 0.0%.
- **When does demand for lavender capsules peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the lavender capsules niche?**
- Listings span $10.03–$36.28; the average listing price is $24.27 (sweet spot $15–$100). The average incumbent carries 3,619 reviews — the moat a new listing must climb.
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