---
title: "Lavender Candle — $64K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/health-household/lavender-candle"
last_updated: "2026-08-12T16:47:18.053Z"
locale: en
meta:
description: "Amazon product research for lavender candle: $64K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for lavender candle: $64K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Lavender Candle — $64K/mo Amazon US Product Research (2026)"
---
# **Lavender Candle**
**Worth a look**
Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 71Growth 20Conversion 78Competition 80Returns 95Price range 76Avg price 76Brand share 47Review moat 25Quality gap 58
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Conversion**
**Great****7.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$15.39**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.64–$42.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$762K**
$762K/yr · 642K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****4,078.8**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-9.7%**
90-day search growth — must beat 0% to launch
## **Is lavender candle profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, lavender candle is a $762K/yr Amazon United States market (642K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Dec. Verdict: Worth a look — 62/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lavender candle market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **60K–80K**
- avg 750–1,000/product
- **Revenue / yr**
- **$923K–$1.2M**
- units × avg price
- **Conversion rate**
- **7.7%**
- **Avg BSR**
- **#263**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **68%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **144 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**29 **▲rising
**Sellers**
**202**
**Top-5 brand share**
**77%**
Top 20: 95%
**Top-5 click share**
**35%**
Top 20: 72%
**Open market**
**19%**
- Mrs. MEYER'S33% - Yankee Candle15% - Chesapeake Bay Candle14% - AOOVOO10% - WarmEmbrace4% - TranquilBliss4%
## **lavender candle demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.7% search growth over the last 90 days.
30K20KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/us/health-household/lavender-candle/trend)
## **Top lavender candle search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **lavender candle**279K/yr-16.2%7.5% conv. - **mrs meyers candle**66K/yr-9.5%5.7% conv. - **lavender candles**46K/yr+4.7%5.0% conv. - **meyers candles**34K/yr-14.4%7.3% conv. - **lavender candles for home**32K/yr+19.5%8.1% conv. - **mrs meyers candles**27K/yr-18.1%5.7% conv. - **meyers candle**18K/yr-1.6%6.6% conv. - **candle lavender**17K/yr+10.4%8.1% conv. - **lavendar candle**17K/yr+2.9%10.9% conv. - **lavender scented candles**15K/yr+9.0%5.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/lavender-candle/search-terms)
## **Top lavender candle products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$23K6%$46K9%$69K12%$91K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yankee Candle Lemon Lavender Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays**Yankee Candle**$16.61**4.7★850 rev](https://www.amazon.com/dp/B0F3F5FHWT) [2**Mrs. Meyers Clean Day Soy Candle Lavender 7.2 Ounce**Mrs. MEYER'S**$9.68**4.5★609 rev](https://www.amazon.com/dp/B00X5Z0H3W) [3**Chesapeake Bay Candle Scented Candle Serenity + Calm (Lavender Thyme) Coffee Table Home Dcor**Chesapeake Bay Candle**$10.06**4.5★45,591 rev](https://www.amazon.com/dp/B07GH691SM) [4**AOOVOO Lavender Scented Candles for Women - Aromatherapy Candle with Crystals Inside 10oz Soy Candles for Home Scented Birthday Gifts Mothers Day Candle for Women Mom**AOOVOO**$16.76**4.4★1,636 rev](https://www.amazon.com/dp/B09R1K4LP1) [5**MRS. MEYERS CLEAN DAY Lavender Soy Candle Garden-Inspired Aromatherapy Homekeeping 35 Hour Burn Time Made with Essential Oils 7.2 oz Large Glass Jar Candles (Pack of 2)**Mrs. MEYER'S**$19.31**4.4★14,550 rev](https://www.amazon.com/dp/B01MG29NPS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yankee Candle Lemon Lavender Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays**Yankee Candle**$16.61**850 rev1y ago](https://www.amazon.com/dp/B0F3F5FHWT) [**Yankee Candle Dried Lavender & Oak Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays**Yankee Candle**$15.81**448 rev1y ago](https://www.amazon.com/dp/B0F3DR5P2W) [**Yankee Candle Lavender Vanilla Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$17.56**302 rev1y ago](https://www.amazon.com/dp/B0F3DQPVGW) [**AOOVOO Lavender Candles Set for Women - 4 Pack Candles for Home Scented Aromatherapy Candle with Crystals Inside 28 oz 200 Hour Long Lasting Birthday Gifts Mothers Day Candle for Women Mom**AOOVOO**$26.37**1,636 rev1y ago](https://www.amazon.com/dp/B0F1NDJSDY) [**WarmEmbrace Lavender Scented Candles for Women 7.5 oz Highly -Scented Soy Candle for Home Scented Birthday Mothers Day Gifts for Mom Housewarming Gift**WarmEmbrace**$8.84**349 rev2y ago](https://www.amazon.com/dp/B0D5HL23YR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MRS. MEYERS Clean Day Soy Aromatherapy Candle 25 Hour Burn Time Made with Soy Wax and Essential Oils Honeysuckle 4.9 oz**Mrs. MEYER'S**$8.78**4.3★**▲ 261%**](https://www.amazon.com/dp/B073LBYC2Y) [**MRS. MEYERS CLEAN DAY Scented Soy Candle Large Glass Basil 7.2 oz (Pack of 2)**Mrs. MEYER'S**$22.40**4.3★**▲ 241%**](https://www.amazon.com/dp/B01M5EIQHL) [**Chesapeake Bay Candle Scented Candle Serenity + Calm (Lavender Thyme) Coffee Table Home Dcor**Chesapeake Bay Candle**$10.06**4.5★**▲ 71%**](https://www.amazon.com/dp/B07GH691SM) [**Chesapeake Bay Candle Scented Candles Serenity + Calm (Lavender Thyme) Medium Jar 2-Pack Perfect for Home Dcor and Gifting**Chesapeake Bay Candle**$22.71**4.5★**▲ 61%**](https://www.amazon.com/dp/B07GHQGYL5) [**MRS. MEYERS CLEAN DAY Lavender Soy Candle Garden-Inspired Aromatherapy Homekeeping 35 Hour Burn Time Made with Essential Oils 7.2 oz Large Glass Jar Candles (Pack of 2)**Mrs. MEYER'S**$19.31**4.4★**▲ 56%**](https://www.amazon.com/dp/B01MG29NPS)
**~~View all trending →~~**
## **What reviews say buyers love and hate about lavender candle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**65%
*“Clean smell”*
**Gifting Purpose**6%
*“Good gift”*
**Brightness/Shine/Glow**6%
*“Great candles”*
**Quality-Overall**5%
*“Good quality and very nicely scented”*
**Value For Money**4%
*“Good deal”*
**Durability**2%
*“Long lasting and easy to use”*
**Color**1%
*“The color is very pretty”*
**Size-Overall**1%
*“The size is convenient”*
**Design-Overall**1%
*“neat on any countertop”*
**Advertised Vs Actual Product**1%
*“Exactly as Described”*
### **What buyers complain about **
**Smell**58%
*“Bad smell”*
**Size-Overall**7%
*“The wick was a little short”*
**Value For Money**7%
*“A bit pricey”*
**Flammable**3%
*“just burns down the middle”*
**Quality-Overall**3%
*“Poor quality”*
**Strength**2%
*“not strong”*
**Advertised Vs Actual Product**2%
*“The product photos are highly misleading”*
**Durability**1%
*“Along with they dont last as long as they used to”*
**Burnt/Roasted/Overbaked**1%
*“Seemed like it burned/ finished really quick”*
**Product Condition**0%
*“Used not new”*
### **Top return reasons **
**Smell**72%
**Advertised Vs Actual Product**8%
**Size-Overall**7%
**Value For Money**4%
**Functionality-Overall**1%
**Product Condition**1%
**Defective Material/Parts**1%
**Flammable**1%
**Gifting Purpose**1%
**Quality-Overall**1%
## **Common lavender candle questions**
- **Is lavender candle profitable to sell on Amazon United States?**
- The niche generates $762K/yr across 59 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -9.7%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the lavender candle niche?**
- 29 brands and 202 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in lavender candle?**
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.9%.
- **When does demand for lavender candle peak?**
- Demand peaks in Dec; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the lavender candle niche?**
- Listings span $6.64–$42.00; the average listing price is $15.39 (sweet spot $15–$100). The average incumbent carries 4,079 reviews — the moat a new listing must climb.
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