---
title: "Lavender Balm — $4K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/health-household/lavender-balm"
last_updated: "2026-08-12T16:47:18.363Z"
locale: en
meta:
description: "Amazon product research for lavender balm: $4K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for lavender balm: $4K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Lavender Balm — $4K/mo Amazon US Product Research (2026)"
---
# **Lavender Balm**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 13Growth 25Conversion 79Competition 26Returns 98Price range 76Avg price 86Brand share 10Review moat 49Quality gap 30
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$19.24**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$6.67–$42.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,611.1**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-0.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$51K**
$51K/yr · 34K searches
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
## **Is lavender balm profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, lavender balm is a $51K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 42/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lavender balm market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$48K–$58K**
- units × avg price
- **Conversion rate**
- **7.9%**
- **Avg BSR**
- **#1,568**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **60%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **134 days**
## **Competition: brands, sellers & click share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **—flat
**Sellers**
**518**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**3%**
- Badger62% - Los Poblanos28% - C. O. Bigelow2% - benatu2% - Desert Oasis Skincare2% - UpNature1% - Open — no brand owns it (2 brands, 3%)
## **Top lavender balm search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **badger sleep balm**11K/yr-10.9%9.2% conv. - **los poblanos**6K/yr+10.2%4.0% conv. - **lavender balm**5K/yr+12.1%2.7% conv. - **los poblanos lavender products**5K/yr+9.8%8.2% conv. - **lavender salve**3K/yr+1.1%1.9% conv. - **badger night night balm**2K/yr-13.8%16.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/lavender-balm/search-terms)
## **Top lavender balm products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$10K30%$15K40%$21K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Badger Sleep Balm Organic Essential Oil Aromatherapy Natural Sleep Balm for Adults & Kids Relaxing & Calming Lavender & Bergamot Natural Sleep Support .75 oz Tin 2-Pack**Badger**$14.85**4.3★6,161 rev](https://www.amazon.com/dp/B01IA6321O) [2**Badger Night Night Balm - 2 oz Tin**Badger**$10.79**4.5★2,418 rev](https://www.amazon.com/dp/B000V4YENY) [3**Badger Sleep Balm Organic Essential Oil Aromatherapy Natural Sleep Balm for Adults & Kids Relaxing & Calming Lavender & Bergamot Natural Sleep Support .75 oz Tin**Badger**$6.67**4.3★6,161 rev](https://www.amazon.com/dp/B000LNCRIE) [4**Los Poblanos Lavender Hand Salve 4 OZ**Los Poblanos**$34.48**4.9★44 rev](https://www.amazon.com/dp/B07G39GQX5) [5**Los Poblanos Lavender Lotion 12 FZ**Los Poblanos**$37.26**5.0★6 rev](https://www.amazon.com/dp/B0C54GL6NW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**benatu Lavender Essential Oil Balm for Dry Skin Care Scented Vitamin E Body Butter for Women and Men Relaxing & Reparing Massage Oil Blends with Chamomile Sweet Orange Ylang Ylang 3.53 oz**benatu**$8.17**166 rev2y ago](https://www.amazon.com/dp/B0D1QXBM4B) [**Los Poblanos Lavender Lotion 12 FZ**Los Poblanos**$37.26**6 rev3y ago](https://www.amazon.com/dp/B0C54GL6NW) [**C.O. Bigelow Lavender Salve Tins Pack of 3 Lip Balm Tins All Purpose Salve for Lips Cuticles Hands & Dry Skin Lip Balm Set 0.8 oz**C. O. Bigelow**$23.41**3,044 rev6y ago](https://www.amazon.com/dp/B089DN82P9) [**Los Poblanos Lip Balm Lavender Peppermint 0.28 Ounce**Los Poblanos**$15.03**6 rev6y ago](https://www.amazon.com/dp/B0848RWR67) [**UpNature Lavender Essential Oil Pure Roll On - 100% Natural Lavender Oil for Skin**UpNature**$9.32**3,150 rev6y ago](https://www.amazon.com/dp/B07JGH9JNF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Badger - Natural Sleep Balm Lavender & Bergamot Relaxing and Calming Balm for Children and Adults 2 oz**Badger**$10.91**4.3★**▲ 123%**](https://www.amazon.com/dp/B0000682T7) [**Los Poblanos Lavender Shampoo 8 FZ**Los Poblanos**$42.44**4.6★**▲ 66%**](https://www.amazon.com/dp/B07N1LGX6P) [**USDA Organic Lavender Jojoba Oil Hand Salve for Rich Conditioning (2 oz)**Desert Oasis Skincare**$7.69**4.5★**▲ 44%**](https://www.amazon.com/dp/B010ILXDH2) [**Los Poblanos Lavender Mist 1 FZ**Los Poblanos**$23.50**4.8★**▲ 36%**](https://www.amazon.com/dp/B07G3C6D7X) [**Badger Sleep Balm Organic Essential Oil Aromatherapy Natural Sleep Balm for Adults & Kids Relaxing & Calming Lavender & Bergamot Natural Sleep Support .75 oz Tin 2-Pack**Badger**$14.85**4.3★**▲ 35%**](https://www.amazon.com/dp/B01IA6321O)
**~~View all trending →~~**
## **What reviews say buyers love and hate about lavender balm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**37%
*“Lovely lavender scent”*
**Quality-Overall**11%
*“No complaints”*
**Sleep Quality**8%
*“sleep really well”*
**Moist/Dry**4%
*“Great for dry lips”*
**Soothing Effect**4%
*“Calming Oil”*
**Ease Of Application**2%
*“EaThe roll on makes it so easy to apply”*
**Value For Money**2%
*“Los Poblanos Lavender Lip Salve is an excellent product offered at an affordable price at Amazon”*
**Freshness**2%
*“execellent and fresh”*
**Comfort-Overall**2%
*“Relaxing product”*
**Stress/Anxiety**2%
*“Great anxiety/ stress relief”*
### **What buyers complain about **
**Smell**32%
*“Doesn't smell like lavender”*
**Size-Overall**8%
*“This is a smaller version of the one I had before”*
**Texture/Consistency-Overall**5%
*“Not a nice consistency”*
**Durability**4%
*“It also doesnt last probably because its not strong enough”*
**Sleep Quality**4%
*“This did not improve my sleep the way that the essential oil I bought straight from a lavender farm in Pine, AZ did”*
**Strength**4%
*“It also doesnt last probably because its not strong enough”*
**Functionality-Overall**3%
*“Does't Work”*
**Moist/Dry**2%
*“I dont think it will moisturize like I thought”*
**Sinus Relief**2%
*“start feeling nauseous”*
**De-Grease**2%
*“then it's kind of too greasy”*
### **Top return reasons **
**Smell**48%
**Size-Overall**12%
**Advertised Vs Actual Product**10%
**Functionality-Overall**8%
**Leak-Proof**6%
**Oily/Greasy**3%
**Strength**2%
**Ingredients-Overall**1%
**Sleep Quality**1%
**Durability**1%
## **Common lavender balm questions**
- **Is lavender balm profitable to sell on Amazon United States?**
- The niche generates $51K/yr across 20 tracked products. 90-day search growth is -0.1%. Flapen's verdict: Skip it (42/100).
- **How competitive is the lavender balm niche?**
- 8 brands and 518 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in lavender balm?**
- Top complaints mined from reviews: Smell, Size-Overall, Texture/Consistency-Overall. The return rate is 0.4%.
- **What does it cost to enter the lavender balm niche?**
- Listings span $6.67–$42.44; the average listing price is $19.24 (sweet spot $15–$100). The average incumbent carries 1,611 reviews — the moat a new listing must climb.
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