---
title: "Lavender Air Freshener — $14K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/lavender-air-freshener"
last_updated: "2026-08-12T18:44:43.924Z"
locale: en
meta:
description: "Amazon product research for lavender air freshener: $14K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for lavender air freshener: $14K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Lavender Air Freshener — $14K/mo Amazon US Product Research"
---
# **Lavender Air Freshener**
**Skip it**
Brand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Market size 35Growth 43Conversion 92Competition 30Returns 99Price range 50Avg price 41Brand share 18Review moat 19Quality gap 60
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$2.93–$27.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+14.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****$10.88**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$169K**
$169K/yr · 140K searches
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****15,590.69**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
## **Is lavender air freshener profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, lavender air freshener is a $169K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Mar. Verdict: Skip it — 48/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lavender air freshener market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **$218K–$272K**
- units × avg price
- **Conversion rate**
- **11.1%**
- **Avg BSR**
- **#101**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **44%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **133 days**
## **Competition: brands, sellers & click share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**95**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**5%**
- Febreze72% - Air Wick7% - Amazon Basics6% - Clean-n-Fresh4% - Procter & Gamble3% - Generic3% - Open — no brand owns it (2 brands, 5%)
## **lavender air freshener demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +14.4% search growth over the last 90 days.
18K13KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/us/health-household/lavender-air-freshener/trend)
## **Top lavender air freshener search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **lavender air freshener**40K/yr+15.5%5.6% conv. - **febreze lavender**19K/yr+5.7%10.1% conv. - **febreze mediterranean lavender**7K/yr+2.5%5.0% conv. - **febreze air spray lavender**8K/yr+40.7%18.5% conv. - **mediterranean lavender febreze**4K/yr+165.9%5.9% conv. - **lavender room freshener**4K/yr+162.8%5.9% conv. - **febreze mediterranean lavender air freshener spray**5K/yr+50.3%9.0% conv. - **lavender febreze**7K/yr+6.5%11.5% conv. - **air freshener lavender**5K/yr+39.2%9.5% conv. - **lavender air fresheners for home**9K/yr+14.8%6.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/lavender-air-freshener/search-terms)
## **Top lavender air freshener products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$25K30%$51K45%$76K60%$101K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Twilight Lavender Scent 8.1oz (Pack of 2)**Febreze**$6.12**4.7★2,425 rev](https://www.amazon.com/dp/B0FXH8H1NM) [2**Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Air Fresheners for Home and Bathroom and Kitchen Long Lasting for Strong Odors Twilight Lavender Scent 0.87oz Refills 3 Count**Febreze**$12.80**4.8★26,569 rev](https://www.amazon.com/dp/B0GCNTV92F) [3**Amazon Basics Gel Odor Eliminator Activated Charcoal Lavender Scent 17 Oz 1-Pack**Amazon Basics**$5.04**4.1★8,752 rev](https://www.amazon.com/dp/B09B1QWDCY) [4**Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Downy Calm Lavender & Vanilla Bean Scent 8.1oz (Pack of 3)**Febreze**$11.26**4.8★660 rev](https://www.amazon.com/dp/B0FVNJCW3L) [5**Air Wick Plug in Scented Oil Starter Kit 2 Warmers + 6 Refills Lavender & Chamomile Eco Friendly Essential Oils Air Freshener**Air Wick**$17.55**4.5★37,913 rev](https://www.amazon.com/dp/B07QLQ3QP4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Lilac Sunrise Scent 8.1oz (Pack of 3)**Febreze**$8.41**2,052 rev5mo ago](https://www.amazon.com/dp/B0FXCD13LY) [**Air Mist Mediterranean Lavender Air Freshener 8.8 oz 2 Pack**Generic**$9.28**3 rev5mo ago](https://www.amazon.com/dp/B0GHFJ4TGK) [**Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Air Fresheners for Home and Bathroom and Kitchen Long Lasting for Strong Odors Twilight Lavender Scent 0.87oz Refills 3 Count**Febreze**$12.80**26,569 rev6mo ago](https://www.amazon.com/dp/B0GCNTV92F) [**Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Air Fresheners for Home and Bathroom and Kitchen Long Lasting for Strong Odors Twilight Lavender Scent 0.87oz Refills 4 Count**Febreze**$17.16**12,645 rev6mo ago](https://www.amazon.com/dp/B0FX34W9H9) [**Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Twilight Lavender Scent 8.1oz (Pack of 2)**Febreze**$6.12**2,425 rev8mo ago](https://www.amazon.com/dp/B0FXH8H1NM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Downy Calm Lavender & Vanilla Bean Scent 8.1oz (Pack of 3)**Febreze**$11.26**4.8★**▲ 184%**](https://www.amazon.com/dp/B0FVNJCW3L) [**Air Mist Mediterranean Lavender Air Freshener 8.8 oz 2 Pack**Generic**$9.28**3.5★**▲ 128%**](https://www.amazon.com/dp/B0GHFJ4TGK) [**Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Air Fresheners for Home and Bathroom and Kitchen Long Lasting for Strong Odors Twilight Lavender Scent 0.87oz Refills 3 Count**Febreze**$12.80**4.8★**▲ 103%**](https://www.amazon.com/dp/B0GCNTV92F) [**Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Lilac Sunrise Scent 8.1oz (Pack of 3)**Febreze**$8.41**4.7★**▲ 100%**](https://www.amazon.com/dp/B0FXCD13LY) [**Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Twilight Lavender Scent 8.1oz (Pack of 2)**Febreze**$6.12**4.7★**▲ 96%**](https://www.amazon.com/dp/B0FXH8H1NM)
**~~View all trending →~~**
## **What reviews say buyers love and hate about lavender air freshener**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**61%
*“Great fragrance”*
**Value For Money**7%
*“very affordable”*
**Quality-Overall**6%
*“easy-to-use product with great quality”*
**Advertised Vs Actual Product**3%
*“True to description”*
**Freshness**3%
*“fills the room with freshness”*
**Durability**2%
*“lasts a good while as well”*
**Ease Of Use**2%
*“Nice container and easy to open”*
**Efficiency**2%
*“The effectiveness is incredibly impressive”*
**Size-Overall**1%
*“the size fits perfectly in my hand”*
**Strength**1%
*“Its very strong”*
### **What buyers complain about **
**Smell**53%
*“very faint smell”*
**Functionality-Overall**8%
*“Did not work”*
**Value For Money**7%
*“Not worth it”*
**Leak-Proof**4%
*“Leaking package”*
**Durability**3%
*“Only worked for a few days”*
**Strength**3%
*“Not very strong”*
**Quality-Overall**2%
*“Bad quality”*
**Advertised Vs Actual Product**1%
*“Not what expected”*
**Stale/Rotten/Spoiled**1%
*“not that fragrant”*
**Product Condition**1%
*“All four of them was USED and empty”*
### **Top return reasons **
**Smell**58%
**Leak-Proof**10%
**Advertised Vs Actual Product**7%
**Size-Overall**6%
**Value For Money**4%
**Functionality-Overall**4%
**Compatibility-Overall**3%
**Strength**1%
**Product Condition**1%
**Dispensing Mechanism**1%
## **Common lavender air freshener questions**
- **Is lavender air freshener profitable to sell on Amazon United States?**
- The niche generates $169K/yr across 16 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +14.4%. Flapen's verdict: Skip it (48/100).
- **How competitive is the lavender air freshener niche?**
- 8 brands and 95 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in lavender air freshener?**
- Top complaints mined from reviews: Smell, Functionality-Overall, Value For Money. The return rate is 0.3%.
- **When does demand for lavender air freshener peak?**
- Demand peaks in Mar; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the lavender air freshener niche?**
- Listings span $2.93–$27.25; the average listing price is $10.88 (sweet spot $15–$100). The average incumbent carries 15,591 reviews — the moat a new listing must climb.
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