---
title: "Laundry Scent Liquid — $13K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/laundry-scent-liquid"
last_updated: "2026-08-12T15:41:18.287Z"
locale: en
meta:
description: "Amazon product research for laundry scent liquid: $13K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for laundry scent liquid: $13K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Laundry Scent Liquid — $13K/mo Amazon US Product Research"
---
# **Laundry Scent Liquid**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 32Growth 24Conversion 44Competition 51Returns 99Price range 74Avg price 84Brand share 0Review moat 33Quality gap 47
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.41**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.81–$35.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,174.43**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$152K**
$152K/yr · 234K searches
**Growth**
**Bad****-1.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
## **Is laundry scent liquid profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, laundry scent liquid is a $152K/yr Amazon United States market (234K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **laundry scent liquid market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$184K–$230K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#109**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **126 days**
## **Competition: brands, sellers & click share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**53**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 96%
**Open market**
**0%**
- Downy53% - Snif32% - OxiClean10% - TYLER CANDLE COMPANY6% - Open — no brand owns it (0%)
## **Top laundry scent liquid search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **snif**78K/yr+33.8%1.0% conv. - **downy unstopables unlimited collection**34K/yr-28.5%6.6% conv. - **sniff**18K/yr+25.2%0.7% conv. - **laundry scent liquid**7K/yr+232.0%1.9% conv. - **oxiclean odor blaster liquid**15K/yr-17.8%11.6% conv. - **downy unstopables unlimited**6K/yr+140.7%3.9% conv. - **downy unstopables no 2**7K/yr-46.2%1.0% conv. - **laundry perfume for clothes**7K/yr+20.4%0.5% conv. - **unstoppables no 2**5K/yr-30.8%0.5% conv. - **unstoppables unlimited collection**8K/yr-50.2%6.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/laundry-scent-liquid/search-terms)
## **Top laundry scent liquid products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$8K10%$15K15%$23K20%$30K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Downy Unstopables Unlimited Collection In Wash Laundry Scent Booster Beads No. 26 Fine Fragrance Long Lasting Fresh Scent Beads 21.1 oz**Downy**$14.37**4.8★4,642 rev](https://www.amazon.com/dp/B0FGDT2PWW) [2**Snif Old Money Scent Booster Rich and Cozy Scent 25 Loads Non-Irritating to Skin Clean Non-Toxic Vegan Cruelty Free 8.5oz**Snif**$25.80**4.1★333 rev](https://www.amazon.com/dp/B0D4C32KY3) [3**Downy Unstopables Unlimited Collection In-Wash Laundry Scent Booster Beads No. 24 Fine Fragrance Long-Lasting Fresh Scent Beads 21.1 oz**Downy**$14.21**4.8★4,642 rev](https://www.amazon.com/dp/B0G6694KZ5) [4**OxiClean Odor Blasters Odor and Stain Remover Liquid Laundry Additive Water-Activated Laundry Stain Remover 45 fl oz**OxiClean**$7.81**4.6★7,586 rev](https://www.amazon.com/dp/B0FDYSXDZD) [5**Downy Unstopables Unlimited Collection In-Wash Laundry Scent Booster Beads No. 06 Fine Fragrance Long-Lasting Fresh Scent Beads 21.1 oz**Downy**$14.36**4.8★4,642 rev](https://www.amazon.com/dp/B0G65QHTFG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Downy Unstopables Unlimited Collection In-Wash Laundry Scent Booster Beads No. 24 Fine Fragrance Long-Lasting Fresh Scent Beads 21.1 oz**Downy**$14.21**4,642 rev7mo ago](https://www.amazon.com/dp/B0G6694KZ5) [**Downy Unstopables Unlimited Collection In-Wash Laundry Scent Booster Beads No. 06 Fine Fragrance Long-Lasting Fresh Scent Beads 21.1 oz**Downy**$14.36**4,642 rev7mo ago](https://www.amazon.com/dp/B0G65QHTFG) [**Downy Unstopables Unlimited Collection In-Wash Laundry Scent Booster Beads No. 15 Fine Fragrance Long-Lasting Fresh Scent Beads 21.1 oz**Downy**$14.19**4,642 rev7mo ago](https://www.amazon.com/dp/B0G665M5PR) [**Snif Extra Whip Body Mist 8oz Gourmand Vanilla Musk Fragrance Mist for Body & Hair Icing Sugar Whipped Cream & Sandalwood Clean Vegan Cruelty Free**Snif**$35.65**58 rev8mo ago](https://www.amazon.com/dp/B0FYFXMKMK) [**Snif Extra Whip Body Mist 2.5oz Gourmand Vanilla Musk Fragrance Mist for Body & Hair Icing Sugar Whipped Cream & Sandalwood Clean Vegan Cruelty Free**Snif**$22.59**58 rev8mo ago](https://www.amazon.com/dp/B0FYFYPYKS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Snif Extra Whip Body Mist 8oz Gourmand Vanilla Musk Fragrance Mist for Body & Hair Icing Sugar Whipped Cream & Sandalwood Clean Vegan Cruelty Free**Snif**$35.65**4.2★**▲ 147%**](https://www.amazon.com/dp/B0FYFXMKMK) [**Downy Unstopables Unlimited Collection In-Wash Laundry Scent Booster Beads No. 24 Fine Fragrance Long-Lasting Fresh Scent Beads 21.1 oz**Downy**$14.21**4.8★**▲ 83%**](https://www.amazon.com/dp/B0G6694KZ5) [**Downy Unstopables Unlimited Collection In-Wash Laundry Scent Booster Beads No. 15 Fine Fragrance Long-Lasting Fresh Scent Beads 21.1 oz**Downy**$14.19**4.8★**▲ 71%**](https://www.amazon.com/dp/B0G665M5PR) [**Snif Rain Check Laundry Detergent Clean and Crisp Scent 64 Loads Non-Irritating to Skin Clean Non-Toxic Vegan Cruelty Free 32oz**Snif**$30.58**4.0★**▲ 70%**](https://www.amazon.com/dp/B0DKPZYMQZ) [**Snif Old Money Scent Booster Rich and Cozy Scent 25 Loads Non-Irritating to Skin Clean Non-Toxic Vegan Cruelty Free 8.5oz**Snif**$25.80**4.1★**▲ 67%**](https://www.amazon.com/dp/B0D4C32KY3)
**~~View all trending →~~**
## **What reviews say buyers love and hate about laundry scent liquid**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**69%
*“Great Aroma”*
**Value For Money**3%
*“Good price”*
**Quality-Overall**3%
*“Excellent product”*
**Durability**2%
*“Bottle is durable”*
**Ease Of Use**2%
*“Easy to use”*
**Ease Of Cleaning**2%
*“Cleans well”*
**Freshness**1%
*“So fresh”*
**Advertised Vs Actual Product**1%
*“As described”*
**Washability**1%
*“a clean washing machine”*
**Soft Feel**1%
*“Its just a smooth”*
### **What buyers complain about **
**Smell**35%
*“Kinda funky smell”*
**Value For Money**11%
*“not worth the price”*
**Size-Overall**5%
*“So small”*
**Leak-Proof**4%
*“the bottle it tends to leak”*
**Allergies**2%
*“broke out in a brutal rash”*
**Washability**2%
*“I dont put this in the washing machine because its not good for my clothes”*
**Strength**1%
*“Way too strong for me”*
**Durability**1%
*“it doesnt seem to last”*
**Ease Of Cleaning**1%
*“What a mess it made”*
**Advertised Vs Actual Product**1%
*“Not as advertised”*
### **Top return reasons **
**Smell**69%
**Leak-Proof**11%
**Size-Overall**6%
**Advertised Vs Actual Product**5%
**Value For Money**3%
**Product Condition**1%
**Stain Resistance**1%
**Functionality-Overall**1%
**Strength**0%
**Washability**0%
## **Common laundry scent liquid questions**
- **Is laundry scent liquid profitable to sell on Amazon United States?**
- The niche generates $152K/yr across 23 tracked products. 9 of 10 products launched in the last 360 days are still selling. 90-day search growth is -1.9%. Flapen's verdict: Skip it (45/100).
- **How competitive is the laundry scent liquid niche?**
- 4 brands and 53 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in laundry scent liquid?**
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.3%.
- **What does it cost to enter the laundry scent liquid niche?**
- Listings span $7.81–$35.65; the average listing price is $18.41 (sweet spot $15–$100). The average incumbent carries 3,174 reviews — the moat a new listing must climb.
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