---
title: "Laundry Perfume for Clothes — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/laundry-perfume-for-clothes"
last_updated: "2026-08-12T15:42:29.531Z"
locale: en
meta:
description: "Amazon product research for laundry perfume for clothes: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for laundry perfume for clothes: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Laundry Perfume for Clothes — Amazon US Product Research"
---
# **Laundry Perfume for Clothes**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 87Growth 19Conversion 96Competition 22Returns 99Price range 10Avg price 54Brand share 3Review moat 22Quality gap 17
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$1.5M**
$1.5M/yr · 874K searches
**Avg price**
**Good****$12.54**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****9,850.6**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-12.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$9.87–$15.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
## **Is laundry perfume for clothes profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, laundry perfume for clothes is a $1.5M/yr Amazon United States market (874K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 45/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **laundry perfume for clothes market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **100K–125K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$1.3M–$1.6M**
- units × avg price
- **Conversion rate**
- **13.9%**
- **Avg BSR**
- **#44**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **138 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**34**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**0%**
- Downy88% - Arm & Hammer4% - OxiClean2% - Tide2% - Gain2% - Lysol1%
## **laundry perfume for clothes demand & seasonality**
Weekly Amazon search volume, last 23 weeks — -12.3% search growth over the last 90 days.
23K18KSpike '26Feb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26
[**Open Trend **](https://flapen.com/research/us/health-household/laundry-perfume-for-clothes/trend)
## **Top laundry perfume for clothes search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **downy rinse and refresh**431K/yr-16.8%15.1% conv. - **downy rinse**77K/yr+0.1%11.2% conv. - **rinse and refresh**78K/yr-7.4%13.8% conv. - **downy rinse out odor**40K/yr+3.7%15.2% conv. - **laundry rinse**45K/yr+1.2%8.2% conv. - **fabric rinse**38K/yr-8.0%7.4% conv. - **gain rinse and renew**19K/yr-20.1%5.4% conv. - **downy odor remover**16K/yr-14.1%14.4% conv. - **downy rinse and refresh ocean mist**23K/yr-12.7%9.4% conv. - **laundry refresher**10K/yr+13.0%5.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/laundry-perfume-for-clothes/search-terms)
## **Top laundry perfume for clothes products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$152K20%$305K30%$457K40%$609K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Downy Rinse Laundry Odor Remover Cool Cotton Scent 48 fl oz Fabric Softener And Laundry Odor Removal Rinse Fights Odors At The Source HE Compatible**Downy**$11.58**4.7★8,802 rev](https://www.amazon.com/dp/B0B83T9H8C) [2**Downy Rinse Laundry Odor Remover Cool Cotton Scent 62 fl oz Fabric Softener and Laundry Odor Removal Rinse Fights Odors at the source HE Compatible**Downy**$14.72**4.7★8,802 rev](https://www.amazon.com/dp/B0FG8NG53Z) [3**Downy Rinse Laundry Odor Remover Ocean Mist Scent 62 FL OZ Fabric Softener and Laundry Odor Removal Rinse**Downy**$14.16**4.8★402 rev](https://www.amazon.com/dp/B0FG98TCQS) [4**Downy Free & Gentle Rinse Laundry Odor Remover Scent Free 48 FL OZ Gentle on skin No dyes or heavy perfumes Fabric Softener and Laundry Odor Removal Rinse**Downy**$12.73**4.7★1,236 rev](https://www.amazon.com/dp/B0C8X88GG2) [5**Downy Rinse Laundry Odor Remover Spring Breeze Scent 48 FL OZ Fabric Softener and Laundry Odor Removal Rinse**Downy**$11.83**4.7★564 rev](https://www.amazon.com/dp/B0FGQX352R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Downy Rinse Laundry Odor Remover Cool Cotton Scent 62 fl oz Fabric Softener and Laundry Odor Removal Rinse Fights Odors at the source HE Compatible**Downy**$14.72**8,802 rev9mo ago](https://www.amazon.com/dp/B0FG8NG53Z) [**Downy Rinse Laundry Odor Remover Ocean Mist Scent 62 FL OZ Fabric Softener and Laundry Odor Removal Rinse**Downy**$14.16**402 rev9mo ago](https://www.amazon.com/dp/B0FG98TCQS) [**Downy Rinse Laundry Odor Remover Spring Breeze Scent 48 FL OZ Fabric Softener and Laundry Odor Removal Rinse**Downy**$11.83**564 rev9mo ago](https://www.amazon.com/dp/B0FGQX352R) [**Downy Rinse Laundry Odor Remover Fresh Lavender Scent 62 FL OZ Fabric Softener and Laundry Odor Removal Rinse**Downy**$14.34**3,497 rev9mo ago](https://www.amazon.com/dp/B0FG8N8KK8) [**Downy Rinse Laundry Odor Remover Active Fresh Scent 62 FL OZ Fabric Softener and Laundry Odor Removal Rinse**Downy**$14.16**2,029 rev9mo ago](https://www.amazon.com/dp/B0FG9CJX59)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Downy Rinse Laundry Odor Remover Active Fresh Scent 62 FL OZ Fabric Softener and Laundry Odor Removal Rinse**Downy**$14.16**4.7★**▲ 102%**](https://www.amazon.com/dp/B0FG9CJX59) [**Downy Rinse Laundry Odor Remover Ocean Mist Scent 62 FL OZ Fabric Softener and Laundry Odor Removal Rinse**Downy**$14.16**4.8★**▲ 69%**](https://www.amazon.com/dp/B0FG98TCQS) [**Downy Rinse Laundry Odor Remover Cool Cotton Scent 62 fl oz Fabric Softener and Laundry Odor Removal Rinse Fights Odors at the source HE Compatible**Downy**$14.72**4.7★**▲ 44%**](https://www.amazon.com/dp/B0FG8NG53Z) [**Tide Clean Boost Fabric Rinse 62 fl oz fl oz Removes Odors and Residues Safe on All Fabrics Free of Dyes and Heavy Perfumes Original Scent**Tide**$15.60**4.7★**▲ 40%**](https://www.amazon.com/dp/B0FG985SRP) [**Downy Rinse Laundry Odor Remover Spring Breeze Scent 48 FL OZ Fabric Softener and Laundry Odor Removal Rinse**Downy**$11.83**4.7★**▲ 30%**](https://www.amazon.com/dp/B0FGQX352R)
**~~View all trending →~~**
## **What reviews say buyers love and hate about laundry perfume for clothes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**55%
*“Lasting fragrance”*
**Value For Money**6%
*“Good value for money”*
**Quality-Overall**5%
*“Downy products are good”*
**Ease Of Cleaning**4%
*“Best rinse ever”*
**Efficiency**3%
*“This product is highly effective”*
**Freshness**2%
*“Fresh and clean”*
**Advertised Vs Actual Product**2%
*“Works as advertised”*
**Washability**2%
*“Good washing product, I would recommend it,”*
**Ease Of Use**2%
*“Easy to use”*
**Cleansing**2%
*“this, as with all their rinses worked absolutely wonderful”*
### **What buyers complain about **
**Smell**41%
*“Chemical smell”*
**Leak-Proof**11%
*“Leaking product”*
**Value For Money**4%
*“Not enough for the price”*
**Functionality-Overall**3%
*“it just didnt seem to do the job”*
**Allergies**3%
*“Allergic to it”*
**Ease Of Cleaning**2%
*“made a mess”*
**Washability**2%
*“it seems to be leaving spots during the wash”*
**Adhesion/Stickiness**1%
*“the scents are made to be sticky”*
**Ease Of Use**1%
*“Couldnt use”*
**Size-Overall**1%
*“the bottle isn't that big”*
### **Top return reasons **
**Leak-Proof**64%
**Smell**19%
**Advertised Vs Actual Product**4%
**Value For Money**2%
**Functionality-Overall**2%
**Product Condition**1%
**Size-Overall**1%
**Moist/Dry**1%
**Dilute/Watery**1%
**Adhesion/Stickiness**1%
## **Common laundry perfume for clothes questions**
- **Is laundry perfume for clothes profitable to sell on Amazon United States?**
- The niche generates $1.5M/yr across 15 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Skip it (45/100).
- **How competitive is the laundry perfume for clothes niche?**
- 6 brands and 34 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in laundry perfume for clothes?**
- Top complaints mined from reviews: Smell, Leak-Proof, Value For Money. The return rate is 0.1%.
- **What does it cost to enter the laundry perfume for clothes niche?**
- Listings span $9.87–$15.60; the average listing price is $12.54 (sweet spot $15–$100). The average incumbent carries 9,851 reviews — the moat a new listing must climb.
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