---
title: "Products — laundry detergent"
canonical_url: "https://flapen.com/research/us/health-household/laundry-detergent/products"
last_updated: "2026-08-12T15:42:28.616Z"
locale: en
meta:
  description: "Amazon product research for laundry detergent: $4.2M/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
  "og:description": "Amazon product research for laundry detergent: $4.2M/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
  "og:title": "Products — laundry detergent"
---

# **Laundry Detergent**

**Launch it**

A $50.8M/yr market growing +13.4% this quarter with returns at 0.2% — clears our launch bar.

Market size 100Growth 42Conversion 96Competition 87Returns 99Price range 85Avg price 77Brand share 18Review moat 11Quality gap 18

**Market size**

**Incredible****$50.8M**

$50.8M/yr · 24.4M searches

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****13.3%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****28%**

top-5 click share — an open shelf

**Price range**

**Great****$7.38–$68.85**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$15.66**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+13.4%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****29,449.78**

avg incumbent reviews — the moat a new listing must climb

## Products