---
title: "Laundry Detergent — $4.2M/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/laundry-detergent"
last_updated: "2026-08-12T15:40:15.646Z"
locale: en
meta:
description: "Amazon product research for laundry detergent: $4.2M/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for laundry detergent: $4.2M/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Laundry Detergent — $4.2M/mo Amazon US Product Research"
---
# **Laundry Detergent**
**Launch it**
A $50.8M/yr market growing +13.4% this quarter with returns at 0.2% — clears our launch bar.
Market size 100Growth 42Conversion 96Competition 87Returns 99Price range 85Avg price 77Brand share 18Review moat 11Quality gap 18
**Market size**
**Incredible****$50.8M**
$50.8M/yr · 24.4M searches
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Price range**
**Great****$7.38–$68.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$15.66**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+13.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****29,449.78**
avg incumbent reviews — the moat a new listing must climb
## **Is laundry detergent profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, laundry detergent is a $50.8M/yr Amazon United States market (24.4M searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jul. Verdict: Launch it — 66/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **laundry detergent market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **1.0M–1.0M**
- avg 60,000–80,000/product
- **Revenue / yr**
- **$15.7M–$15.7M**
- units × avg price
- **Conversion rate**
- **13.3%**
- **Avg BSR**
- **#35**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **128 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**17 **▲rising
**Sellers**
**819**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**28%**
Top 20: 66%
**Open market**
**6%**
- Arm & Hammer42% - Tide28% - Gain16% - Amazon Basics5% - all2% - Seventh Generation1% - Open — no brand owns it (11 brands, 6%)
## **laundry detergent demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.4% search growth over the last 90 days.
1.0M600KPrime Day '24Spike '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/health-household/laundry-detergent/trend)
## **Top laundry detergent search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **laundry detergent**14.0M/yr+13.5%10.7% conv. - **detergent**3.1M/yr+17.6%10.1% conv. - **arm and hammer laundry detergent**1.7M/yr+7.2%13.6% conv. - **laundry**1.4M/yr+25.6%1.6% conv. - **laundry soap**1.2M/yr+15.1%9.1% conv. - **liquid laundry detergent**484K/yr+12.6%8.0% conv. - **washing detergent**364K/yr+11.7%9.1% conv. - **jabon de lavar ropa**352K/yr-5.1%5.7% conv. - **detergent liquid**268K/yr+36.0%10.8% conv. - **laundry detergent liquid**341K/yr-5.9%8.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/laundry-detergent/search-terms)
## **Top laundry detergent products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1.0M4%$2.0M6%$3.0M8%$4.1M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tide Liquid Laundry Detergent Original Scent 125 fl oz 100 Loads Boosted Clean Even in Cold Water with Concentrated Washing Soap**Tide**$17.65**4.8★70,363 rev](https://www.amazon.com/dp/B0BNWCTNYN) [2**ARM & HAMMER Liquid Laundry Detergent Clean Burst Fresh 174 fl oz 174 Loads**Arm & Hammer**$13.35**4.7★24,122 rev](https://www.amazon.com/dp/B0G4KCCQN2) [3**Tide Simply All-In-One Liquid Laundry Detergent Berry Blossom Scent 89 Loads 117 fl oz**Tide**$9.64**4.8★32,374 rev](https://www.amazon.com/dp/B0CPTCYNZD) [4**ARM & HAMMER Plus OxiClean Odor Blasters Fresh Burst 128 Loads Liquid Laundry Detergent 166.5 Fl oz**Arm & Hammer**$13.32**4.8★36,658 rev](https://www.amazon.com/dp/B0BSNXFDML) [5**ARM & HAMMER Plus OxiClean with Odor Blasters Liquid Laundry Detergent Laundry Odor Remover Attacks Stains Fresh Burst Scent 154 Loads 200.2 Fl Oz**Arm & Hammer**$14.98**4.7★442 rev](https://www.amazon.com/dp/B0GSPD9FZ6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ARM & HAMMER Plus OxiClean with Odor Blasters Liquid Laundry Detergent Laundry Odor Remover Attacks Stains Fresh Burst Scent 154 Loads 200.2 Fl Oz**Arm & Hammer**$14.98**442 rev4mo ago](https://www.amazon.com/dp/B0GSPD9FZ6) [**ARM & HAMMER Plus OxiClean with Odor Blasters Liquid Laundry Detergent Laundry Odor Remover Attacks Stains Fresh Burst Scent 122 Loads 158.6 Fl Oz**Arm & Hammer**$13.02**558 rev4mo ago](https://www.amazon.com/dp/B0GQKJ8L9C) [**ARM & HAMMER Plus OxiClean with Odor Blasters Liquid Laundry Detergent Laundry Odor Remover Attacks Stains Fresh Burst Scent 74 Loads 96.2 Fl Oz**Arm & Hammer**$8.41**304 rev4mo ago](https://www.amazon.com/dp/B0GQL42FMY) [**ARM & HAMMER Liquid Laundry Detergent Clean Burst Fresh 174 fl oz 174 Loads**Arm & Hammer**$13.35**24,122 rev7mo ago](https://www.amazon.com/dp/B0G4KCCQN2) [**ARM & HAMMER Sensitive Skin Free Clear 170 Loads Liquid Laundry Detergent 170 Fl oz**Arm & Hammer**$13.53**62,133 rev1y ago](https://www.amazon.com/dp/B0DK87842T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ARM & HAMMER Plus OxiClean with Odor Blasters Liquid Laundry Detergent Laundry Odor Remover Attacks Stains Fresh Burst Scent 154 Loads 200.2 Fl Oz**Arm & Hammer**$14.98**4.7★**▲ 298%**](https://www.amazon.com/dp/B0GSPD9FZ6) [**ARM & HAMMER Plus OxiClean with Odor Blasters Liquid Laundry Detergent Laundry Odor Remover Attacks Stains Fresh Burst Scent 122 Loads 158.6 Fl Oz**Arm & Hammer**$13.02**4.7★**▲ 298%**](https://www.amazon.com/dp/B0GQKJ8L9C) [**ARM & HAMMER Liquid Laundry Detergent Clean Burst Fresh 174 fl oz 174 Loads**Arm & Hammer**$13.35**4.7★**▲ 296%**](https://www.amazon.com/dp/B0G4KCCQN2) [**ARM & HAMMER Plus OxiClean with Odor Blasters Liquid Laundry Detergent Laundry Odor Remover Attacks Stains Fresh Burst Scent 74 Loads 96.2 Fl Oz**Arm & Hammer**$8.41**4.7★**▲ 296%**](https://www.amazon.com/dp/B0GQL42FMY) [**Tide Liquid Laundry Detergent Original Scent 125 fl oz 100 Loads Boosted Clean Even in Cold Water with Concentrated Washing Soap**Tide**$17.65**4.8★**▲ 63%**](https://www.amazon.com/dp/B0BNWCTNYN)
**~~View all trending →~~**
## **What reviews say buyers love and hate about laundry detergent**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**33%
*“Clean fresh scent”*
**Ease Of Cleaning**13%
*“Cleans really well”*
**Value For Money**12%
*“Very affordable”*
**Quality-Overall**8%
*“EXCELLENT PRODUCT”*
**Cleansing**4%
*“Rinses clean”*
**Ease Of Use**3%
*“Very handy”*
**Washability**3%
*“Washes very well”*
**Efficiency**3%
*“Effective and Clean”*
**Advertised Vs Actual Product**2%
*“Exactly as advertised”*
**Size-Overall**1%
*“True to fit”*
### **What buyers complain about **
**Smell**19%
*“Smells like fish”*
**Leak-Proof**16%
*“Was leaking”*
**Value For Money**5%
*“A little expensive”*
**Ease Of Cleaning**5%
*“Poor cleaning”*
**Allergies**4%
*“Skin rash”*
**Dilute/Watery**4%
*“Watered Down”*
**Stain Resistance**3%
*“Stains”*
**Size-Overall**3%
*“It's small”*
**Washability**2%
*“its SUPER hard to wash off”*
**Quality-Overall**2%
*“Cheap quality”*
### **Top return reasons **
**Leak-Proof**60%
**Smell**16%
**Value For Money**5%
**Size-Overall**4%
**Advertised Vs Actual Product**4%
**Moist/Dry**1%
**Ease Of Cleaning**1%
**Functionality-Overall**1%
**Product Condition**1%
**Stain Resistance**1%
## **Common laundry detergent questions**
- **Is laundry detergent profitable to sell on Amazon United States?**
- The niche generates $50.8M/yr across 72 tracked products. 13 of 13 products launched in the last 360 days are still selling. 90-day search growth is +13.4%. Flapen's verdict: Launch it (66/100).
- **How competitive is the laundry detergent niche?**
- 17 brands and 819 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in laundry detergent?**
- Top complaints mined from reviews: Smell, Leak-Proof, Value For Money. The return rate is 0.2%.
- **When does demand for laundry detergent peak?**
- Demand peaks in Jul; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the laundry detergent niche?**
- Listings span $7.38–$68.85; the average listing price is $15.66 (sweet spot $15–$100). The average incumbent carries 29,450 reviews — the moat a new listing must climb.
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