---
title: "Search terms — laundry detergent powder"
canonical_url: "https://flapen.com/research/us/health-household/laundry-detergent-powder/search-terms"
last_updated: "2026-08-12T16:48:24.177Z"
locale: en
meta:
  description: "Amazon product research for laundry detergent powder: $293K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
  "og:description": "Amazon product research for laundry detergent powder: $293K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
  "og:title": "Search terms — laundry detergent powder"
---

# **Laundry Detergent Powder**

**Launch it**

A $3.5M/yr market growing +15.9% this quarter with returns at 0.2% — clears our launch bar.

Market size 96Growth 45Conversion 77Competition 67Returns 99Price range 82Avg price 84Brand share 11Review moat 23Quality gap 22

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****$3.5M**

$3.5M/yr · 2.6M searches

**Avg price**

**Great****$18.62**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$4.88–$65.57**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****7.4%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+15.9%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****8,175.88**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

## Search terms