---
title: "Laundry Detergent Powder — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/laundry-detergent-powder"
last_updated: "2026-08-12T15:42:16.672Z"
locale: en
meta:
description: "Amazon product research for laundry detergent powder: $293K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for laundry detergent powder: $293K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Laundry Detergent Powder — Amazon US Product Research"
---
# **Laundry Detergent Powder**
**Launch it**
A $3.5M/yr market growing +15.9% this quarter with returns at 0.2% — clears our launch bar.
Market size 96Growth 45Conversion 77Competition 67Returns 99Price range 82Avg price 84Brand share 11Review moat 23Quality gap 22
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$3.5M**
$3.5M/yr · 2.6M searches
**Avg price**
**Great****$18.62**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$4.88–$65.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+15.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****8,175.88**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
## **Is laundry detergent powder profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, laundry detergent powder is a $3.5M/yr Amazon United States market (2.6M searches/yr). The top 5 brands hold 96% of demand. Verdict: Launch it — 61/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **laundry detergent powder market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **200K–250K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$3.7M–$4.7M**
- units × avg price
- **Conversion rate**
- **7.4%**
- **Avg BSR**
- **#70**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **24%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **130 days**
## **Competition: brands, sellers & click share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**257**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 88%
**Open market**
**2%**
- Tide33% - Arm & Hammer29% - Gain19% - ARIEL10% - OxiClean4% - Molly's Suds2% - Open — no brand owns it (2 brands, 2%)
## **laundry detergent powder demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +15.9% search growth over the last 90 days.
80K60KPrime Day '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/laundry-detergent-powder/trend)
## **Top laundry detergent powder search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **powder laundry detergent**450K/yr+8.5%5.0% conv. - **laundry detergent powder**433K/yr+15.3%6.3% conv. - **laundry powder**246K/yr+14.6%4.2% conv. - **tide powder**213K/yr+11.9%11.8% conv. - **washing powder**160K/yr+26.2%5.3% conv. - **detergent powder**141K/yr+19.3%5.3% conv. - **gain powder laundry detergent**157K/yr+21.7%8.7% conv. - **powder detergent**114K/yr+24.4%5.2% conv. - **tide powder laundry detergent**130K/yr+28.8%11.9% conv. - **powdered laundry detergent**76K/yr+11.4%5.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/laundry-detergent-powder/search-terms)
## **Top laundry detergent powder products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$140K8%$281K12%$421K16%$562K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gain Powder Laundry Detergent Original Scent 167 Loads 154 OZ**Gain**$21.77**4.8★1,783 rev](https://www.amazon.com/dp/B0DKYYPQPC) [2**ARM & HAMMER Powder Laundry Detergent Alpine Clean 9.56 lb 155 Loads**Arm & Hammer**$14.77**4.7★4,150 rev](https://www.amazon.com/dp/B00NF27IJ6) [3**Tide Powder Laundry Detergent Original Scent 125 Loads 143 oz**Tide**$25.81**4.8★15,992 rev](https://www.amazon.com/dp/B009P7XHWW) [4**Tide Powder Laundry Detergent Original Scent 75 Loads 85 oz**Tide**$15.99**4.8★712 rev](https://www.amazon.com/dp/B0DKZGNXWQ) [5**Church & Dwight Co 03020 Arm & Hammer Super Washing Soda**Arm & Hammer**$5.14**4.8★56,004 rev](https://www.amazon.com/dp/B0029XNTEU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Arm & Hammer Powder Laundry Detergent Professional Soap for Washing Clothes 290 Loads Free and Clear Bulk 18lb Pail**Arm & Hammer**$38.58**10,249 rev11mo ago](https://www.amazon.com/dp/B0FK7RPMKZ) [**Tide Clean and Gentle Powder Laundry Detergent Unscented 68 Loads 77 oz**Tide**$14.79**577 rev1y ago](https://www.amazon.com/dp/B0DT4T9DHN) [**Tide Ultra OXI Powder Laundry Detergent**Tide**$19.78**1,660 rev1y ago](https://www.amazon.com/dp/B0DT1ZTWHL) [**Gain Powder Laundry Detergent Lavender Scent 133 Loads 123 OZ**Gain**$18.94**734 rev1y ago](https://www.amazon.com/dp/B0DT1JQVQ1) [**Tide Powder Laundry Detergent Original Scent 95 Loads 108 oz**Tide**$20.01**15,992 rev1y ago](https://www.amazon.com/dp/B0DT1K1YN5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Arm & Hammer Powder Laundry Detergent Professional Soap for Washing Clothes 290 Loads Free and Clear Bulk 18lb Pail**Arm & Hammer**$38.58**4.7★**▲ 65%**](https://www.amazon.com/dp/B0FK7RPMKZ) [**Tide Powder Laundry Detergent Original Scent 75 Loads 85 oz**Tide**$15.99**4.8★**▲ 50%**](https://www.amazon.com/dp/B0DKZGNXWQ) [**Gain Powder Laundry Detergent Original Scent 167 Loads 154 OZ**Gain**$21.77**4.8★**▲ 38%**](https://www.amazon.com/dp/B0DKYYPQPC) [**Tide Powder Laundry Detergent Original Scent 125 Loads 143 oz**Tide**$25.81**4.8★**▲ 27%**](https://www.amazon.com/dp/B009P7XHWW) [**Mollys Suds Original Laundry Detergent Powder | Clean Laundry Detergent Powder for Sensitive Skin | Simple Effective Ingredients Stain Fighting | 120 Loads (Unscented)**Molly's Suds**$22.76**4.6★**▲ 27%**](https://www.amazon.com/dp/B06WCZRHQR)
**~~View all trending →~~**
## **What reviews say buyers love and hate about laundry detergent powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**26%
*“Fresh scent”*
**Ease Of Cleaning**16%
*“Cleans really well”*
**Value For Money**8%
*“Good value for money”*
**Quality-Overall**8%
*“Good amount of product”*
**Washability**5%
*“Very good wash”*
**Ease Of Use**5%
*“Its easy to store”*
**Cleansing**4%
*“Cleans great”*
**Efficiency**3%
*“The soap works well”*
**Advertised Vs Actual Product**2%
*“Accurate description”*
**Solubility**1%
*“it dissolves great”*
### **What buyers complain about **
**Smell**22%
*“Bad Smell”*
**Value For Money**7%
*“too expensive”*
**Solubility**6%
*“Not dissolving”*
**Residue**5%
*“White residue”*
**Stain Resistance**5%
*“Stains clothes”*
**Ease Of Cleaning**4%
*“I honestly didnt feel like it cleaned well”*
**Size-Overall**4%
*“Small bag”*
**Washability**3%
*“making me have to re-wash them”*
**Allergies**3%
*“Caused skin irritation”*
**Leak-Proof**2%
*“package leaked”*
### **Top return reasons **
**Leak-Proof**32%
**Smell**27%
**Advertised Vs Actual Product**8%
**Size-Overall**8%
**Value For Money**6%
**Functionality-Overall**3%
**Stain Resistance**2%
**Solubility**2%
**Ease Of Cleaning**1%
**Contamination**1%
## **Common laundry detergent powder questions**
- **Is laundry detergent powder profitable to sell on Amazon United States?**
- The niche generates $3.5M/yr across 34 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +15.9%. Flapen's verdict: Launch it (61/100).
- **How competitive is the laundry detergent powder niche?**
- 8 brands and 257 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in laundry detergent powder?**
- Top complaints mined from reviews: Smell, Value For Money, Solubility. The return rate is 0.2%.
- **When does demand for laundry detergent powder peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the laundry detergent powder niche?**
- Listings span $4.88–$65.57; the average listing price is $18.62 (sweet spot $15–$100). The average incumbent carries 8,176 reviews — the moat a new listing must climb.
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