---
title: "Laundry Detergent Concentrate — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/laundry-detergent-concentrate"
last_updated: "2026-08-12T14:51:09.898Z"
locale: en
meta:
description: "Amazon product research for laundry detergent concentrate: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for laundry detergent concentrate: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Laundry Detergent Concentrate — Amazon US Product Research"
---
# **Laundry Detergent Concentrate**
**Worth a look**
Shows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 29Growth 39Conversion 70Competition 82Returns 98Price range 62Avg price 54Brand share 0Review moat 24Quality gap 53
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Conversion**
**Good****6.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$5.06–$31.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.42**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+11.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$128K**
$128K/yr · 160K searches
**Review moat**
**Bad****5,058.77**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
## **Is laundry detergent concentrate profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, laundry detergent concentrate is a $128K/yr Amazon United States market (160K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **laundry detergent concentrate market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$155K–$186K**
- units × avg price
- **Conversion rate**
- **6.5%**
- **Avg BSR**
- **#62**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **51%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **146 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**5 **▲rising
**Sellers**
**615**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**33%**
Top 20: 79%
**Open market**
**0%**
- Cleancult87% - Seventh Generation12% - BIO SPECTRA ATTITUDE0% - Molly's Suds0% - MITCH0% - Open — no brand owns it (0%)
## **laundry detergent concentrate demand & seasonality**
Weekly Amazon search volume, last 101 weeks — +11.2% search growth over the last 90 days.
6K4KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/health-household/laundry-detergent-concentrate/trend)
## **Top laundry detergent concentrate search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **clean cult**100K/yr+18.8%7.1% conv. - **cleancult**23K/yr+0.8%4.3% conv. - **laundry detergent concentrate**12K/yr-2.3%4.4% conv. - **seventh generation baby laundry detergent**10K/yr-5.6%5.0% conv. - **clean cut**5K/yr+9.9%6.2% conv. - **seventh generation laundry detergent baby**4K/yr-8.5%5.3% conv. - **laundry concentrate**4K/yr-5.3%2.3% conv. - **seventh generation baby detergent**2K/yr+20.8%2.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/laundry-detergent-concentrate/search-terms)
## **Top laundry detergent concentrate products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3K4%$5K6%$8K8%$10K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cleancult Ultra Concentrated Liquid Laundry Detergent 64 loads (32 oz) Long Lasting Scent 90% Less Plastic No Harsh Chemicals Neroli Vetiver Defeats Stains & Odors HE/Standard Compatible**Cleancult**$11.73**4.2★3,124 rev](https://www.amazon.com/dp/B0G4JNQKLK) [2**Cleancult Dish Soap Liquid Refill (32oz 1 Pack) - Plant Based Cleaning Power - Dish Soap that Cuts Grease & Grime - Free of Harsh Chemicals - Uses 90% Less Plastic - Lemon Verbena**Cleancult**$6.83**4.5★2,452 rev](https://www.amazon.com/dp/B0BVGGRVWS) [3**Ultra Concentrated Liquid Laundry Detergent Soap 64 loads (32 oz) Long Lasting Scent 90% Less Plastic No Harsh Chemicals Juniper Sandalwood Defeats Stains & Odors HE/Standard Compatible**Cleancult**$11.08**4.2★3,124 rev](https://www.amazon.com/dp/B08GBKHZ1K) [4**Seventh Generation Concentrated Baby Laundry Detergent Stain Fighting Formula Fresh Scent 40 oz (53 Loads)**Seventh Generation**$14.14**4.6★21,115 rev](https://www.amazon.com/dp/B07FVT99YM) [5**Cleancult Ultra Power Dishwasher Detergent Pods for Sparkling Streak-Free Shine All-In-One No Plastic Waste 32 Count**Cleancult**$8.23**4.0★1,448 rev](https://www.amazon.com/dp/B08LXRG7SY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cleancult Ultra Concentrated Liquid Laundry Detergent 64 loads (32 oz) Long Lasting Scent 90% Less Plastic No Harsh Chemicals Neroli Vetiver Defeats Stains & Odors HE/Standard Compatible**Cleancult**$11.73**3,124 rev7mo ago](https://www.amazon.com/dp/B0G4JNQKLK) [**Cleancult Ultra Concentrated Liquid Laundry Detergent 64 loads (32 oz) Long Lasting Scent 90% Less Plastic No Harsh Chemicals Rose Petal Defeats Stains & Odors HE/Standard Compatible**Cleancult**$11.48**3,124 rev7mo ago](https://www.amazon.com/dp/B0G4J4YKP7) [**Cleancult Ultra Concentrated Liquid Laundry Detergent 64 loads (32 oz) Long Lasting Scent 90% Less Plastic No Harsh Chemicals Orange Blossom Defeats Stains & Odors HE/Standard Compatible**Cleancult**$11.75**3,124 rev7mo ago](https://www.amazon.com/dp/B0G4J15XV5) [**Cleancult Liquid Hand Soap Refill - Juniper Sandalwood - Gentle On Sensitive Skin - Made with Aloe Vera & Essential Oils - Eco Friendly - Paper-Based Packaging - 32 oz/1 Pack**Cleancult**$7.05**6,615 rev7mo ago](https://www.amazon.com/dp/B0G4HKKKK6) [**Cleancult Liquid Hand Soap Refill - Water Blossom - Moisturizes Dry & Sensitive Skin - Made with Aloe Vera & Essential Oils - Eco Friendly - Paper-Based Packaging - 32 oz/1 Pack**Cleancult**$6.39**6,615 rev1y ago](https://www.amazon.com/dp/B0DVF3BVQQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cleancult Ultra Concentrated Liquid Laundry Detergent 64 loads (32 oz) Long Lasting Scent 90% Less Plastic No Harsh Chemicals Neroli Vetiver Defeats Stains & Odors HE/Standard Compatible**Cleancult**$11.73**4.2★**▲ 140%**](https://www.amazon.com/dp/B0G4JNQKLK) [**Cleancult Liquid Hand Soap Refill - Juniper Sandalwood - Gentle On Sensitive Skin - Made with Aloe Vera & Essential Oils - Eco Friendly - Paper-Based Packaging - 32 oz/1 Pack**Cleancult**$7.05**4.4★**▲ 140%**](https://www.amazon.com/dp/B0G4HKKKK6) [**Cleancult Liquid Hand Soap Refills - Moisturizes Dry & Sensitive Skin - Made with Aloe Vera & Lavender Essential Oils - Wild Lavender - Eco Friendly - Paper-Based Packaging - 32 oz/2 Pack**Cleancult**$9.93**4.4★**▲ 83%**](https://www.amazon.com/dp/B083ZNPR1F) [**Cleancult Ultra Concentrated Liquid Laundry Detergent 64 loads (32 oz) Long Lasting Scent 90% Less Plastic No Harsh Chemicals Rose Petal Defeats Stains & Odors HE/Standard Compatible**Cleancult**$11.48**4.2★**▲ 80%**](https://www.amazon.com/dp/B0G4J4YKP7) [**Cleancult Ultra Concentrated Liquid Laundry Detergent 64 loads (32 oz) Long Lasting Scent 90% Less Plastic No Harsh Chemicals Orange Blossom Defeats Stains & Odors HE/Standard Compatible**Cleancult**$11.75**4.2★**▲ 69%**](https://www.amazon.com/dp/B0G4J15XV5)
**~~View all trending →~~**
## **What reviews say buyers love and hate about laundry detergent concentrate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**28%
*“Great lemon scent”*
**Ease Of Cleaning**14%
*“It cleans well”*
**Cleansing**7%
*“This cleans really well”*
**Quality-Overall**6%
*“Excellent Product”*
**Eco Friendliness**3%
*“it is so great for the environment”*
**Value For Money**3%
*“GREAT VALUE”*
**Ease Of Use**3%
*“Easy to use”*
**Efficiency**2%
*“The cap did work well for me”*
**Toxic/Chemical Free**2%
*“it doesn't have those toxic chemicals in it”*
**Dispensing Mechanism**2%
*“I like the dispense feature”*
### **What buyers complain about **
**Smell**24%
*“AWFUL Smell”*
**Ease Of Cleaning**7%
*“Does not clean well”*
**Leak-Proof**5%
*“leaked inside everywhere”*
**Solubility**4%
*“Sheets don't always dissolve”*
**Dispensing Mechanism**4%
*“Bad dispenser”*
**Functionality-Overall**3%
*“Did not work”*
**Residue**3%
*“So much residue”*
**Allergies**3%
*“Skin rash”*
**Value For Money**3%
*“Not worth the price”*
**Size-Overall**2%
*“although the container looks small”*
### **Top return reasons **
**Leak-Proof**31%
**Smell**28%
**Advertised Vs Actual Product**8%
**Size-Overall**8%
**Value For Money**5%
**Dispensing Mechanism**4%
**Functionality-Overall**3%
**Ease Of Cleaning**1%
**Product Condition**1%
**Ingredients-Overall**1%
## **Common laundry detergent concentrate questions**
- **Is laundry detergent concentrate profitable to sell on Amazon United States?**
- The niche generates $128K/yr across 43 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +11.2%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the laundry detergent concentrate niche?**
- 5 brands and 615 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in laundry detergent concentrate?**
- Top complaints mined from reviews: Smell, Ease Of Cleaning, Leak-Proof. The return rate is 0.4%.
- **When does demand for laundry detergent concentrate peak?**
- Demand is steady year-round — the busiest month runs 2.4× the quietest.
- **What does it cost to enter the laundry detergent concentrate niche?**
- Listings span $5.06–$31.20; the average listing price is $12.42 (sweet spot $15–$100). The average incumbent carries 5,059 reviews — the moat a new listing must climb.
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