---
title: "Lapis Lazuli — $20K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/health-household/lapis-lazuli"
last_updated: "2026-08-12T14:51:03.852Z"
locale: en
meta:
description: "Amazon product research for lapis lazuli: $20K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for lapis lazuli: $20K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Lapis Lazuli — $20K/mo Amazon US Product Research (2026)"
---
# **Lapis Lazuli**
**Skip it**
Soft demand (-20.2% this quarter) — this niche doesn't clear our bar today.
Market size 45Growth 15Conversion 22Competition 47Returns 76Price range 69Avg price 90Brand share 61Review moat 70Quality gap 48
**Avg price**
**Great****$20.87**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****689.06**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$5.79–$128.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$240K**
$240K/yr · 647K searches
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-20.2%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
## **Is lapis lazuli profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, lapis lazuli is a $240K/yr Amazon United States market (647K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lapis lazuli market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **15K–20K**
- avg 100–250/product
- **Revenue / yr**
- **$313K–$417K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#1,711**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **163 days**
## **Competition: brands, sellers & click share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**68%**
Top 20: 98%
**Top-5 click share**
**57%**
Top 20: 88%
**Open market**
**26%**
- MAIBAOTA20% - LPBeads19% - Seninio13% - QINJIEJIE9% - BANANE LAB8% - Cherry Tree Collection5%
## **lapis lazuli demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.2% search growth over the last 90 days.
35K25KSpike '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/health-household/lapis-lazuli/trend)
## **Top lapis lazuli search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **lapis lazuli**255K/yr-24.5%1.1% conv. - **lapis lazuli necklace**104K/yr-13.1%0.4% conv. - **lapis lazuli bracelet**91K/yr-6.7%0.6% conv. - **lapis lazuli jewelry**35K/yr-12.0%0.3% conv. - **lapis**29K/yr-15.2%0.3% conv. - **lapis lazuli stone**36K/yr-38.1%1.7% conv. - **lapis lazuli pendant**19K/yr-21.4%0.3% conv. - **lapis lazuli crystal**22K/yr-57.3%2.1% conv. - **lapis bracelet**7K/yr+29.7%0.4% conv. - **lapis lazuli necklace women**8K/yr-7.1%0.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/lapis-lazuli/search-terms)
## **Top lapis lazuli products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$12K10%$24K15%$36K20%$48K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MAIBAOTA 45 mm Lapis Lazuli Stone Large Heart Stone Healing Crystals Natural Crystal Heart Reiki Gemstone Polished Heart Shaped Rocks Meditation Mothers Day Crystal Gifts for Mom Her**MAIBAOTA**$13.08**4.5★1,622 rev](https://www.amazon.com/dp/B0C6GYFC9M) [2**LPBeads Handmade Natural Gemstone Stretch Elastic 10mm Lapis Lazuli Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men**LPBeads**$10.21**4.5★1,456 rev](https://www.amazon.com/dp/B0DXPWNKH1) [3**Seninio Nature Lapis Lazuli Womens Pendant Necklace 14k Gold Diamond Cross Handmade Jewelry Royal Blue Stone Princess Length 18 For Girlfriends Mother Her Gift Ready valentine**Seninio**$64.51**4.9★16 rev](https://www.amazon.com/dp/B0FNX834DY) [4**QINJIEJIE Lapis lazuli Necklace Crystals Necklaces Heart Love Real Crystal Reiki Energy for Women Mothers Day Gift Christmas**QINJIEJIE**$13.47**4.4★1,834 rev](https://www.amazon.com/dp/B09VYTMHB9) [5**Cherry Tree Collection Blue Lapis Lazuli Bracelet 8mm Round Beads Medium**Cherry Tree Collection**$13.78**4.5★3,100 rev](https://www.amazon.com/dp/B07NRV8W4S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Seninio Nature Lapis Lazuli Womens Pendant Necklace 14k Gold Diamond Cross Handmade Jewelry Royal Blue Stone Princess Length 18 For Girlfriends Mother Her Gift Ready valentine**Seninio**$64.51**16 rev10mo ago](https://www.amazon.com/dp/B0FNX834DY) [**Seninio Nature Lapis Lazuli Womens Pendant Necklace 14k Gold Diamond Cross Handmade Jewelry Royal Blue Stone Princess Length 18 For Girlfriends Mother Her Gift Ready valentine**Seninio**$128.18**16 rev10mo ago](https://www.amazon.com/dp/B0FNX99J14) [**Pearl Necklaces for Women Trendy Single Pearl Necklace Natural Stone Lapis Lazuli Gemstone Beaded Choker Necklace for Women Handmade Jewelry Christmas Gift**GEMTAL**$36.39**143 rev10mo ago](https://www.amazon.com/dp/B0FN7V1KQ6) [**Udolfly Womens Crystal Beaded Bracelets for Women Men Protective Energy Bracelet Natural Gemstone Bead Bracelet 4mm Lapis**Udolfly**$6.61**66 rev10mo ago](https://www.amazon.com/dp/B0FMRPMLR7) [**LPBeads 4mm Lapis Lazuli Tiny Beaded Bracelets For Women Energy Gem Charm Jewelry Adjustable Bracelet Gifts for Mom Daughter Wife Coworkers Friends Bestie**LPBeads**$9.80**111 rev1y ago](https://www.amazon.com/dp/B0FFRNSQZC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bling Jewelry Plain Simple Classic Western Jewelry Dark Blue Lapis Lazuli Round 10MM Bead Strand Choker Necklace For Women Silver Plated Clasp 15 Inch**Bling Jewelry**$21.15**4.3★**▲ 102%**](https://www.amazon.com/dp/B00MMOELSY) [**BANANE LAB Lapis Lazuli Beaded Bracelet with Mystery Polished Crystal Pendant - 4mm Real Natural Gemstone Beads for Women Men - Wisdom Truth Intuition Gift for Her him - Fits 6.75 Wrist**BANANE LAB**$5.79**4.2★**▲ 101%**](https://www.amazon.com/dp/B0F8P1W6D8) [**Pearl Necklaces for Women Trendy Single Pearl Necklace Natural Stone Lapis Lazuli Gemstone Beaded Choker Necklace for Women Handmade Jewelry Christmas Gift**GEMTAL**$36.39**4.5★**▲ 96%**](https://www.amazon.com/dp/B0FN7V1KQ6) [**BANANE LAB Lapis Lazuli Beaded Bracelet with Mystery Polished Crystal Pendant - 8mm Real Natural Gemstone Beads for Men Women - Wisdom Truth Intuition Gift for Her him - Fits 6.75 Wrist**BANANE LAB**$9.37**4.6★**▲ 96%**](https://www.amazon.com/dp/B0F8P16KCJ) [**Seninio Nature Lapis Lazuli Womens Pendant Necklace 14k Gold Diamond Cross Handmade Jewelry Royal Blue Stone Princess Length 18 For Girlfriends Mother Her Gift Ready valentine**Seninio**$64.51**4.9★**▲ 95%**](https://www.amazon.com/dp/B0FNX834DY)
**~~View all trending →~~**
## **What reviews say buyers love and hate about lapis lazuli**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Rocks are beautiful as advertised”*
**Color**14%
*“Beautiful colors”*
**Advertised Vs Actual Product**13%
*“As advertised”*
**Size-Overall**10%
*“Fits perfectly”*
**Value For Money**6%
*“very affordable”*
**Precious Gemstone**5%
*“A beautiful stone”*
**Durability**4%
*“Hasn't broke & I have worn 3 times”*
**Gifting Purpose**4%
*“the bonus gift made a perfect gift to my 10yr old daughter, she claimed it before I had the chance to give it to her, lol”*
**Ease Of Use**3%
*“So pretty and simple”*
**Material Quality**3%
*“Looks great, and very good overall quality and materials”*
### **What buyers complain about **
**Size-Overall**21%
*“The stone is small”*
**Color**20%
*“2 are slightly darker then i like”*
**Advertised Vs Actual Product**20%
*“Not as advertised”*
**Durability**6%
*“The band broke within 90 days”*
**Quality-Overall**3%
*“Questionable Quality”*
**Stretchability/Expandability/Elasticity**2%
*“it's got that type of stretchy string that if you're not paying attention and it gets caught, it'll tear and rip apart”*
**Brightness/Shine/Glow**2%
*“not bright at all”*
**Natural Resource Wastage**2%
*“Waste of effort”*
**Weight Heavy**1%
*“it was just over the advertised 2 lbs”*
**Strength**1%
*“this piece is weak”*
### **Top return reasons **
**Size-Overall**36%
**Advertised Vs Actual Product**13%
**Color**11%
**Wrist Fit**7%
**Width**5%
**Quality-Overall**5%
**Defective Material/Parts**3%
**Metal Authenticity**2%
**Stiffness**2%
**Fastener Quality**2%
## **Common lapis lazuli questions**
- **Is lapis lazuli profitable to sell on Amazon United States?**
- The niche generates $240K/yr across 32 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -20.2%. Flapen's verdict: Skip it (48/100).
- **How competitive is the lapis lazuli niche?**
- 22 brands and 24 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in lapis lazuli?**
- Top complaints mined from reviews: Size-Overall, Color, Advertised Vs Actual Product. The return rate is 1.9%.
- **When does demand for lapis lazuli peak?**
- Demand peaks in Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the lapis lazuli niche?**
- Listings span $5.79–$128.18; the average listing price is $20.87 (sweet spot $15–$100). The average incumbent carries 689 reviews — the moat a new listing must climb.
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