---
title: "Lanacane Anti Friction Gel — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/lanacane-anti-friction-gel"
last_updated: "2026-08-12T15:03:20.709Z"
locale: en
meta:
description: "Amazon product research for lanacane anti friction gel: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for lanacane anti friction gel: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Lanacane Anti Friction Gel — Amazon US Product Research"
---
# **Lanacane Anti Friction Gel**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Market size 28Growth 71Conversion 52Competition 27Returns 100Price range 68Avg price 88Brand share 14Review moat 25Quality gap 73
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$20.27**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+54.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$3.42–$40.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$124K**
$124K/yr · 144K searches
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****4,902.89**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
## **Is lanacane anti friction gel profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, lanacane anti friction gel is a $124K/yr Amazon United States market (144K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 52/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lanacane anti friction gel market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **$203K–$253K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#227**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **24.1%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **146 days**
## **Competition: brands, sellers & click share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**65**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**4%**
- Hempvana67% - Treatonic14% - HealthWise10% - Curist2% - WELMATE2% - BulbHead2% - Open — no brand owns it (3 brands, 4%)
## **lanacane anti friction gel demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +54.1% search growth over the last 90 days.
5K3KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 5.0×
[**Open Trend **](https://flapen.com/research/us/health-household/lanacane-anti-friction-gel/trend)
## **Top lanacane anti friction gel search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **hempvana with lidocaine**30K/yr+122.9%11.3% conv. - **lanacane**23K/yr+85.8%2.4% conv. - **lanacane cream maximum strength**19K/yr-11.8%4.9% conv. - **lanacane cream**8K/yr+51.5%3.5% conv. - **hempvana lidocaine**6K/yr+177.1%5.5% conv. - **treatonic tattoo numbing cream**14K/yr-33.5%6.8% conv. - **hempvana lidocaine pain relief cream**5K/yr+135.9%5.3% conv. - **hemp vana with lidocaine**4K/yr+90.9%4.0% conv. - **hempvana with lidocaine pain relief cream**4K/yr+69.7%5.7% conv. - **hempvana ultra strength pain relief cream with lidocaine**4K/yr+42.4%4.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/lanacane-anti-friction-gel/search-terms)
## **Top lanacane anti friction gel products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$25K30%$37K40%$50K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hempvana Lidocaine 5% Relief Cream Maximum Strength Targeted Long-Lasting Relief Strong Cream Numbs Irritated Nerves for Fast Anorectal Relief Non-Greasy.**Hempvana**$20.00**4.3★6,013 rev](https://www.amazon.com/dp/B0CCZTPLTX) [2**Hempvana Cream Ultra Strength Lidocaine Relief of Sore Muscles AS SEEN ON TV Achy Knees and More. Odor-Free & Enriched with Hemp Seed Oil**Hempvana**$20.10**4.3★6,013 rev](https://www.amazon.com/dp/B098KJ2XV2) [3**Hempvana Platinum 5% Lidocaine Relief Cream Maximum Strength AS SEEN ON TV Strongest Cream Numbs Irritated Nerves for Fast Relief Non-Greasy. Targeted Long-Lasting Relief. Enriched with Hemp**Hempvana**$40.11**4.1★376 rev](https://www.amazon.com/dp/B0F2G3BKT5) [4**Treatonic 5% Lidocaine Numbing Cream: Lidocaine Cream Maximum Strength for Pain Relief Itching Burning Soreness Hemorrhoid Treatment - Fast Acting & Long Lasting Numbing - 2.1 oz**Treatonic**$21.30**4.3★2,953 rev](https://www.amazon.com/dp/B0F88MMJ7D) [5**Hempvana Platinum Lidocaine Ultra-Strength Relief Cream 4X Hemp Numbs Aggravated Nerves Long-Lasting Relief for Back Knees Shoulders & More. AS SEEN ON TV. Odor-Free Non-Greasy. Works Fast**Hempvana**$39.93**4.2★323 rev](https://www.amazon.com/dp/B0F2G283J2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**5kind Extra Strong Lidocaine Cream with Hemp 10.1 fl oz Pain Relief Cream - Lidocaine Cream Maximum Strength Soothing Pain Relief Massage Gel - Lidocaine Numbing Cream Muscle Pain Relief -Made in USA**5kind clinical skincare**$37.93**72 rev7mo ago](https://www.amazon.com/dp/B0G2YGXXKF) [**Treatonic Numbing Cream: Extra Strength Numbing Cream for Discomfort Burning Itching & After Sun - Maximum Strength Topical Anesthetic with Menthol & Emu Oil for Toes Feet Hands Legs Arms 1.7oz**Treatonic**$21.04**130 rev1y ago](https://www.amazon.com/dp/B0F8RW9BGT) [**Treatonic 5% Lidocaine Numbing Cream: Lidocaine Cream Maximum Strength for Pain Relief Itching Burning Soreness Hemorrhoid Treatment - Fast Acting & Long Lasting Numbing - 2.1 oz**Treatonic**$21.30**2,953 rev1y ago](https://www.amazon.com/dp/B0F88MMJ7D) [**Hempvana Platinum 5% Lidocaine Relief Cream Maximum Strength AS SEEN ON TV Strongest Cream Numbs Irritated Nerves for Fast Relief Non-Greasy. Targeted Long-Lasting Relief. Enriched with Hemp**Hempvana**$40.11**376 rev1y ago](https://www.amazon.com/dp/B0F2G3BKT5) [**Hempvana Platinum Lidocaine Ultra-Strength Relief Cream 4X Hemp Numbs Aggravated Nerves Long-Lasting Relief for Back Knees Shoulders & More. AS SEEN ON TV. Odor-Free Non-Greasy. Works Fast**Hempvana**$39.93**323 rev1y ago](https://www.amazon.com/dp/B0F2G283J2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HealthWise Lidocaine Plus+ Cream | Numbs Away Pain | | Non-Greasy | 3.0 Oz | 4% OTC Lidocaine + 10% Benzyl Alcohol | Topical Anesthetic**HealthWise**$4.25**4.4★**▲ 166%**](https://www.amazon.com/dp/B0D8937KK6) [**5kind Extra Strong Lidocaine Cream with Hemp 10.1 fl oz Pain Relief Cream - Lidocaine Cream Maximum Strength Soothing Pain Relief Massage Gel - Lidocaine Numbing Cream Muscle Pain Relief -Made in USA**5kind clinical skincare**$37.93**4.0★**▲ 165%**](https://www.amazon.com/dp/B0G2YGXXKF) [**Hempvana Arthritis Pain Relief Gel Ultra-Strength for Arthritis in Muscles & Joints. Enriched with Hemp Seed Oil AS SEEN ON TV. Non-Greasy. Targeted Long-Lasting Relief. Works Fast 3 Oz.**Hempvana**$18.94**4.3★**▲ 98%**](https://www.amazon.com/dp/B098KCKKM2) [**HealthWise 4% Lidocaine Roll-On | OTC Strength | Pain Relief Liquid | 2.5 oz. 73 mL | Non-Greasy Unscented Formula | Topical Anesthetic**HealthWise**$5.05**4.4★**▲ 65%**](https://www.amazon.com/dp/B0CWSHLMHT) [**Curist 5% Lidocaine Cream Pain Relief - Numb Quickly & Effectively with 5% Lidocaine Numbing Cream for Anorectal Use - (1 Pack - 2 oz Jar)**Curist**$12.04**4.3★**▲ 47%**](https://www.amazon.com/dp/B0BXVGW87Z)
**~~View all trending →~~**
## **What reviews say buyers love and hate about lanacane anti friction gel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Efficiency**19%
*“Works quickly”*
**Quality-Overall**13%
*“Very good purchase”*
**Value For Money**9%
*“Less expensive”*
**Pain Relief-Overall**7%
*“Good pain relieving cream”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Smell**7%
*“Doesn't stink and works great”*
**Joint Pain**4%
*“Great Joint Cream”*
**Ease Of Use**4%
*“Ease of use”*
**Itch Relief**4%
*“It helped relieve itching”*
**Ease Of Application**3%
*“Easy application”*
### **What buyers complain about **
**Functionality-Overall**27%
*“Poor Performance”*
**Pain Relief-Overall**11%
*“No Pain Relief”*
**Smell**7%
*“has a strong smell”*
**Value For Money**7%
*“Too expensive”*
**Allergies**5%
*“Itchy spot on my skin”*
**Advertised Vs Actual Product**4%
*“Not as advertised”*
**Ease Of Use**3%
*“Hard to open”*
**Durability**2%
*“doesnt last”*
**Strength**2%
*“Way too strong”*
**Joint Pain**2%
*“It did absolutely nothing on arthritic joints”*
### **Top return reasons **
**Functionality-Overall**44%
**Advertised Vs Actual Product**20%
**Joint Pain**8%
**Smell**7%
**Pain Relief-Overall**5%
**Value For Money**3%
**Leak-Proof**3%
**Product Condition**2%
**Ingredients-Overall**1%
**Defective Material/Parts**1%
## **Common lanacane anti friction gel questions**
- **Is lanacane anti friction gel profitable to sell on Amazon United States?**
- The niche generates $124K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +54.1%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the lanacane anti friction gel niche?**
- 9 brands and 65 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in lanacane anti friction gel?**
- Top complaints mined from reviews: Functionality-Overall, Pain Relief-Overall, Smell. The return rate is 0.0%.
- **When does demand for lanacane anti friction gel peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 5.0× the quietest.
- **What does it cost to enter the lanacane anti friction gel niche?**
- Listings span $3.42–$40.11; the average listing price is $20.27 (sweet spot $15–$100). The average incumbent carries 4,903 reviews — the moat a new listing must climb.
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