---
title: "Laird Protein Bars — $20K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/laird-protein-bars"
last_updated: "2026-08-12T14:57:27.301Z"
locale: en
meta:
description: "Amazon product research for laird protein bars: $20K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for laird protein bars: $20K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Laird Protein Bars — $20K/mo Amazon US Product Research"
---
# **Laird Protein Bars**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 45Growth 20Conversion 84Competition 28Returns 100Price range 94Avg price 95Brand share 0Review moat 43Quality gap 78
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$28.23**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$14.60–$42.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****9.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$237K**
$237K/yr · 90K searches
**Review moat**
**Okay****2,215.88**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-9.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
## **Is laird protein bars profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, laird protein bars is a $237K/yr Amazon United States market (90K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 52/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **laird protein bars market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$169K–$226K**
- units × avg price
- **Conversion rate**
- **9.3%**
- **Avg BSR**
- **#130**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **135 days**
## **Competition: brands, sellers & click share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**512**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**0%**
- Laird Superfood48% - Paleovalley46% - IQBAR4% - ALOHA2% - PROBAR1% - Open — no brand owns it (0%)
## **laird protein bars demand & seasonality**
Weekly Amazon search volume, last 88 weeks — -9.4% search growth over the last 90 days.
2K2KBlack Friday '24Spike '25Prime Day '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/health-household/laird-protein-bars/trend)
## **Top laird protein bars search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **laird protein bars**26K/yr-32.4%14.9% conv. - **paleovalley superfood bars**19K/yr-14.4%6.4% conv. - **paleo valley protein bars**8K/yr+44.1%5.6% conv. - **laird bars**6K/yr+28.2%12.7% conv. - **paleovalley protein bars**6K/yr+38.7%4.3% conv. - **superfood bars**5K/yr-3.1%2.3% conv. - **paleovalley bars**4K/yr-5.8%4.8% conv. - **paleo valley superfood bars**6K/yr-40.9%5.4% conv. - **superfood bar**3K/yr-7.7%1.3% conv. - **paleo valley bars**3K/yr+10.5%6.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/laird-protein-bars/search-terms)
## **Top laird protein bars products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$12K10%$24K15%$36K20%$47K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Paleovalley Superfood Bars Dark Chocolate Chip 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go Snack**Paleovalley**$42.02**3.9★108 rev](https://www.amazon.com/dp/B0F75RGRMT) [2**Laird Superfood Functional Protein Bars Protein Bar but Better with Real Ingredients Functional Mushrooms 10g Plant-Based Protein 6g Fiber - Non-GMO - 5 Flavor Variety Pack 10 Count (Pack of 1)**Laird Superfood**$24.51**4.2★210 rev](https://www.amazon.com/dp/B0BCNQK469) [3**Paleovalley Superfood Bars Apple Cinnamon 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go Snack**Paleovalley**$41.78**4.3★76 rev](https://www.amazon.com/dp/B0F75RHPHD) [4**Laird Superfood Functional Protein Bars Protein Bar but Better with Real Ingredients Functional Mushrooms 10g Plant-Based Protein 6g Fiber - Non-GMO - Peanut Butter Chocolate Chip 10 Count (Pack of 1)**Laird Superfood**$24.70**4.4★109 rev](https://www.amazon.com/dp/B0B3ZQYNL4) [5**Laird Superfood Functional Protein Bars Protein Bar but Better with Real Ingredients Functional Mushrooms 10g Plant-Based Protein 6g Fiber - Non-GMO - Peanut Butter 10 Count (Pack of 1)**Laird Superfood**$24.67**4.7★72 rev](https://www.amazon.com/dp/B0B3ZTF2HW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Paleovalley Superfood Bars Dark Chocolate Chip 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go Snack**Paleovalley**$42.02**108 rev1y ago](https://www.amazon.com/dp/B0F75RGRMT) [**Paleovalley Superfood Bars Apple Cinnamon 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go Snack**Paleovalley**$41.78**76 rev1y ago](https://www.amazon.com/dp/B0F75RHPHD) [**Paleovalley Superfood Bars Lemon Meringue 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go Snack**Paleovalley**$41.93**83 rev1y ago](https://www.amazon.com/dp/B0F75WR6QW) [**Paleovalley Superfood Bars Red Velvet 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go Snack**Paleovalley**$42.05**65 rev1y ago](https://www.amazon.com/dp/B0F75RRN2Q) [**Laird Superfood Functional Protein Bars Protein Bar but Better with Real Ingredients Functional Mushrooms 10g Plant-Based Protein 6g Fiber Double Chocolate Peanut Butter 10 Count (Pack of 1)**Laird Superfood**$24.75**26 rev2y ago](https://www.amazon.com/dp/B0D2LTXK7Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Paleovalley 100% Grass Fed Summer Sausage Beef Sticks - Delicious Gluten Free Beef Snack - High Protein Keto Friendly**Paleovalley**$25.82**4.1★**▲ 133%**](https://www.amazon.com/dp/B074WKFC3F) [**Laird Superfood Functional Protein Bars Protein Bar but Better with Real Ingredients Functional Mushrooms 10g Plant-Based Protein 6g Fiber - Non-GMO - Peanut Butter 10 Count (Pack of 1)**Laird Superfood**$24.67**4.7★**▲ 56%**](https://www.amazon.com/dp/B0B3ZTF2HW) [**Paleovalley Superfood Bars Lemon Meringue 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go Snack**Paleovalley**$41.93**4.2★**▲ 52%**](https://www.amazon.com/dp/B0F75WR6QW) [**Laird Superfood Functional Protein Bars Protein Bar but Better with Real Ingredients Functional Mushrooms 10g Plant-Based Protein 6g Fiber - Non-GMO - Dark Chocolate Sea Salt 10 Count (Pack of 1)**Laird Superfood**$24.80**4.3★**▲ 41%**](https://www.amazon.com/dp/B0BCPBNRCV) [**Laird Superfood Functional Protein Bars Protein Bar but Better with Real Ingredients Functional Mushrooms 10g Plant-Based Protein 6g Fiber Double Chocolate Peanut Butter 10 Count (Pack of 1)**Laird Superfood**$24.75**4.1★**▲ 22%**](https://www.amazon.com/dp/B0D2LTXK7Z)
**~~View all trending →~~**
## **What reviews say buyers love and hate about laird protein bars**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**32%
*“Delicious and Healthy”*
**Nutritional Content**16%
*“High protein”*
**Flavor**12%
*“Great variety of flavors”*
**Quality-Overall**5%
*“Excellent product”*
**Ingredients-Overall**4%
*“Clean ingredients”*
**Health Benefits-Overall**4%
*“Delicious and healthy”*
**Vegan/Organic**2%
*“Glad it's organic”*
**Sweetness**2%
*“have a good balance of sweetness”*
**Texture/Consistency-Overall**2%
*“Great texture, great flavor, and very consistent across shipments”*
**Value For Money**2%
*“Great price”*
### **What buyers complain about **
**Taste-Overall**29%
*“Horrible aftertaste”*
**Value For Money**8%
*“Waste of money”*
**Flavor**6%
*“This was repeated after trying each flavor”*
**Moist/Dry**5%
*“some very dry”*
**Texture/Consistency-Overall**4%
*“I did not like the texture”*
**Nutritional Content**4%
*“A little higher in calories”*
**Ease Of Chewing/Swallowing**3%
*“Very chewy”*
**Ingredients-Overall**2%
*“TOXIC INGREDIENTS”*
**Hard Feel**2%
*“The hard pieces in the bars are a bit annoying”*
**Stale/Rotten/Spoiled**2%
*“The sausage sticks were stale”*
### **Top return reasons **
**Taste-Overall**35%
**Flavor**10%
**Hard Feel**9%
**Ingredients-Overall**8%
**Stale/Rotten/Spoiled**8%
**Nutritional Content**4%
**Value For Money**4%
**Quality-Overall**4%
**Artificial Sweeteners**2%
**Texture/Consistency-Overall**2%
## **Common laird protein bars questions**
- **Is laird protein bars profitable to sell on Amazon United States?**
- The niche generates $237K/yr across 16 tracked products. 90-day search growth is -9.4%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the laird protein bars niche?**
- 5 brands and 512 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in laird protein bars?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
- **When does demand for laird protein bars peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the laird protein bars niche?**
- Listings span $14.60–$42.05; the average listing price is $28.23 (sweet spot $15–$100). The average incumbent carries 2,216 reviews — the moat a new listing must climb.
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