---
title: "Lactobacillus Plantarum — $23K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/lactobacillus-plantarum"
last_updated: "2026-08-12T15:02:25.620Z"
locale: en
meta:
description: "Amazon product research for lactobacillus plantarum: $23K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for lactobacillus plantarum: $23K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Lactobacillus Plantarum — $23K/mo Amazon US Product Research"
---
# **Lactobacillus Plantarum**
**Worth a look**
Shows low returns (0.0%), but soft demand (-7.3% this quarter) keeps it on the watch list.
Market size 50Growth 21Conversion 75Competition 31Returns 100Price range 56Avg price 95Brand share 47Review moat 23Quality gap 43
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$36.08**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****7.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$10.01–$161.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$275K**
$275K/yr · 109K searches
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****8,111.9**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-7.3%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
## **Is lactobacillus plantarum profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, lactobacillus plantarum is a $275K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lactobacillus plantarum market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$216K–$289K**
- units × avg price
- **Conversion rate**
- **7.0%**
- **Avg BSR**
- **#558**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **89 months**
- **Avg seller age**
- **155 days**
## **Competition: brands, sellers & click share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **—flat
**Sellers**
**522**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**16%**
- Vitamatic23% - Jarrow Formulas21% - BIOptimizers14% - Natural Foundation Supplements10% - Swanson9% - Metagenics8% - Open — no brand owns it (5 brands, 16%)
## **lactobacillus plantarum demand & seasonality**
Weekly Amazon search volume, last 98 weeks — -7.3% search growth over the last 90 days.
3K2KSpike '25Holiday '25 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/health-household/lactobacillus-plantarum/trend)
## **Top lactobacillus plantarum search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **lactobacillus plantarum**38K/yr-11.4%6.6% conv. - **lactobacillus plantarum 299v**20K/yr-4.2%4.0% conv. - **lactobacillus plantarum ps128**20K/yr-10.0%1.1% conv. - **l plantarum probiotics**7K/yr+18.5%3.8% conv. - **jarrow ideal bowel support**4K/yr+21.9%13.5% conv. - **l plantarum**4K/yr+7.8%8.0% conv. - **jarrow formulas ideal bowel support**2K/yr+27.8%14.7% conv. - **lactobacillus plantarum probiotic**5K/yr-44.6%6.3% conv. - **ideal bowel support**3K/yr-17.9%13.9% conv. - **l plantarum 299v**3K/yr-4.7%6.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/lactobacillus-plantarum/search-terms)
## **Top lactobacillus plantarum products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$14K10%$27K15%$41K20%$55K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vitamatic Lactobacillus Plantarum - 20 Billion per DR Capsule - 60 Count - Digestive Support - Made with Prebiotic Inulin Fiber**Vitamatic**$14.61**4.5★368 rev](https://www.amazon.com/dp/B0CJQLC9P5) [2**Jarrow Formulas Ideal Bowel Support - 10 Billion CFU Per Serving - Bowel Support - Reduces Bloating Gas & Intestinal Discomfort - Up to 30 Servings (Veggie Caps)**Jarrow Formulas**$18.49**4.3★553 rev](https://www.amazon.com/dp/B00O4BPX9O) [3**BIOptimizers Probiotic Breakthrough Lactobacillus Plantarum OM Probiotics & Prebiotics Health Supplement for Gut Digestive & Immune Support Probiotics for Women Men Elderly 30 Vegan Capsules**BIOptimizers**$20.50**4.6★1,027 rev](https://www.amazon.com/dp/B086VLTP5C) [4**Lactobacillus Plantarum Probiotic 240 Tablets (4 Month Supply) Researched Strain LP90 3 Billion CFU Digestive Health & Gut Comfort GMP Certified (240 Lactobacillus Plantarum)**Natural Foundation Supplements**$10.01**4.6★112 rev](https://www.amazon.com/dp/B0CWWH84HL) [5**Swanson L. Plantarum - 10 Billion CFUs - Probiotic Supplement for Occasional Gas & Bloating - Supports Lower GI Tract Health* - No Refrigeration Needed - Non-GMO - 30 Vegan Capsules**Swanson**$12.48**4.6★558 rev](https://www.amazon.com/dp/B00EEACTO2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Toniiq Lactobacillus Plantarum 100 Billion CFU High-Strength Single-Strain Probiotic with FOS Delayed-Release Veggie Capsules Third-Party Tested Potency 60 Capsules**Toniiq**$19.84**33 rev4mo ago](https://www.amazon.com/dp/B0GKFWCMGH) [**Bened Life Neuralli MP PS128 Probiotic Medical Food for People with ASD and PD (30-Day Supply)**Bened Life**$161.65**45 rev1y ago](https://www.amazon.com/dp/B0F9FTXTN7) [**Bened Life Neuralli Mood with PS128 for Stress Relief & Recovery via the Gut-Brain Axis (30-Day Supply) Ages 18+**Bened Life**$97.16**20 rev1y ago](https://www.amazon.com/dp/B0F9FWFC94) [**Metagenics UltraFlora Balance Probiotic - Shelf-Stable Daily Gut Health Supplement for Digestive & Immune Support* - Non-GMO & Gluten-Free - 30 Capsules**Metagenics**$24.27**2,051 rev1y ago](https://www.amazon.com/dp/B0DCWW1JKM) [**Lactobacillus Plantarum Probiotic 240 Tablets (4 Month Supply) Researched Strain LP90 3 Billion CFU Digestive Health & Gut Comfort GMP Certified (240 Lactobacillus Plantarum)**Natural Foundation Supplements**$10.01**112 rev1y ago](https://www.amazon.com/dp/B0CWWH84HL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Toniiq Lactobacillus Plantarum 100 Billion CFU High-Strength Single-Strain Probiotic with FOS Delayed-Release Veggie Capsules Third-Party Tested Potency 60 Capsules**Toniiq**$19.84**4.5★**▲ 150%**](https://www.amazon.com/dp/B0GKFWCMGH) [**Balance ONE Probiotic for Women & Men 15 Billion CFU 12 Strains 60 Count**Balance ONE**$30.52**4.5★**▲ 88%**](https://www.amazon.com/dp/B07CZPV8W1) [**Metagenics UltraFlora Intensive Care Probiotic - 20 Billion CFU Clinically Tested Lactobacillus plantarum 299v* - Supports Digestive Health & Bowel Regularity* - Gluten-Free Vegetarian - 60 Capsules**Metagenics**$56.38**4.4★**▲ 59%**](https://www.amazon.com/dp/B00O9S6K0I) [**Bened Life Neuralli MP PS128 Probiotic Medical Food for People with ASD and PD (30-Day Supply)**Bened Life**$161.65**4.1★**▲ 37%**](https://www.amazon.com/dp/B0F9FTXTN7) [**Jarrow Formulas Saccharomyces Boulardii + MOS Probiotics for Digestive Health and Intestinal Tract Support - 5 Billion CFU Per Serving - 90 Delayed Release Caps - Probiotic + Prebiotic - 90 Servings**Jarrow Formulas**$22.50**4.6★**▲ 24%**](https://www.amazon.com/dp/B0013OVW0E)
**~~View all trending →~~**
## **What reviews say buyers love and hate about lactobacillus plantarum**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Good capsules quality”*
**Nutritional Content**16%
*“Best probiotic ever”*
**Regulates Digestion**13%
*“Great for Gut health”*
**Efficiency**10%
*“Works Well”*
**Acid Regulator/Stomach Ache Relief**6%
*“Helps with stomach issues”*
**Value For Money**6%
*“Less expensive”*
**Advertised Vs Actual Product**4%
*“Arrived as described”*
**Ease Of Chewing/Swallowing**3%
*“not hard to swallow or anything like that”*
**Ease Of Use**3%
*“Ease of use”*
**Side Effects**3%
*“I didnt experience any harsh side effects”*
### **What buyers complain about **
**Functionality-Overall**16%
*“Not Effective”*
**Acid Regulator/Stomach Ache Relief**10%
*“Severe stomach pain”*
**Regulates Digestion**10%
*“constipation”*
**Value For Money**9%
*“To expensive”*
**Dosage**4%
*“just don't know that I see any difference when I'm taking these daily”*
**Side Effects**4%
*“both times have felt nauseous”*
**Taste-Overall**3%
*“No taste and doesnt upset stomach”*
**Allergies**2%
*“Allergic reaction”*
**Quality-Overall**2%
*“Garbage”*
**Nutritional Content**2%
*“It feels like the bacterial count is just too high in this formula”*
### **Top return reasons **
**Functionality-Overall**35%
**Value For Money**21%
**Acid Regulator/Stomach Ache Relief**8%
**Leak-Proof**6%
**Quality-Overall**4%
**Side Effects**4%
**Certifications**4%
**Accuracy-Overall**4%
**Joint Pain**4%
**Size-Overall**4%
## **Common lactobacillus plantarum questions**
- **Is lactobacillus plantarum profitable to sell on Amazon United States?**
- The niche generates $275K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the lactobacillus plantarum niche?**
- 11 brands and 522 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in lactobacillus plantarum?**
- Top complaints mined from reviews: Functionality-Overall, Acid Regulator/Stomach Ache Relief, Regulates Digestion. The return rate is 0.0%.
- **When does demand for lactobacillus plantarum peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the lactobacillus plantarum niche?**
- Listings span $10.01–$161.65; the average listing price is $36.08 (sweet spot $15–$100). The average incumbent carries 8,112 reviews — the moat a new listing must climb.
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