---
title: "Krill Oil 500mg Softgels — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/krill-oil-500mg-softgels"
last_updated: "2026-08-13T18:02:35.901Z"
locale: en
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description: "Amazon product research for krill oil 500mg softgels: $17K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for krill oil 500mg softgels: $17K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Krill Oil 500mg Softgels — Amazon US Product Research"
---
# **Krill Oil 500mg Softgels**
**Worth a look**
Shows low returns (0.0%), but strong incumbent ratings (4.6★) keeps it on the watch list.
Market size 40Growth 33Conversion 94Competition 41Returns 100Price range 82Avg price 95Brand share 46Review moat 25Quality gap 23
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$25.69**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****11.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$6.95–$56.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$208K**
$208K/yr · 69K searches
**Growth**
**Okay****+6.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,480.09**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
## **Is krill oil 500mg softgels profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, krill oil 500mg softgels is a $208K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Feb–Mar–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **krill oil 500mg softgels market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$257K–$321K**
- units × avg price
- **Conversion rate**
- **11.7%**
- **Avg BSR**
- **#227**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **74%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **173 days**
## **Competition: brands, sellers & click share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**120**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 96%
**Open market**
**20%**
- MegaRed27% - KIRKLAND26% - Natures Craft15% - NOW Foods6% - NatureBell3% - Anisx3%
## **krill oil 500mg softgels demand & seasonality**
Weekly Amazon search volume, last 98 weeks — +6.8% search growth over the last 90 days.
13K8KSpike '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 5.0×
[**Open Trend **](https://flapen.com/research/us/health-household/krill-oil-500mg-softgels/trend)
## **Top krill oil 500mg softgels search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **krill oil 500mg softgels**43K/yr+2.7%11.5% conv. - **krill oil 500mg**12K/yr+21.2%7.3% conv. - **kirkland krill oil**6K/yr-7.5%11.8% conv. - **kirkland krill oil 500mg 180 softgels**3K/yr+29.4%16.8% conv. - **krill oil 500 mg**3K/yr+6.7%11.2% conv. - **krill oil kirkland**2K/yr+6.0%10.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/krill-oil-500mg-softgels/search-terms)
## **Top krill oil 500mg softgels products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$21K20%$42K30%$63K40%$83K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MegaRed Antarctic Krill Oil 500mg Omega 3 Fatty Acid Supplement Extra Strength EPA & DHA Krill Oil Softgels (90cnt Box) Astaxanthin Heart Health Supplement with No Fish Oil Aftertaste**MegaRed**$24.47**4.8★8,133 rev](https://www.amazon.com/dp/B0184SMS9A) [2**Kirkland Signature Krill Oil 500 mg. 160 Softgels**KIRKLAND**$31.36**4.7★2,008 rev](https://www.amazon.com/dp/B07N754R6S) [3**Antarctic Krill Oil Softgels - Omega 3 Krill Oil Supplement with EPA DHA & Astaxanthin for Brain & Healthy Heart Health - No Gluten GMOs or Fishy Aftertaste - 240 Count**Natures Craft**$33.00**4.6★918 rev](https://www.amazon.com/dp/B0CPPXM7L2) [4**KIRKLAND Signature Krill Oil 500mg 180 Softgels**KIRKLAND**$30.49**4.8★112 rev](https://www.amazon.com/dp/B0DGMBJNYP) [5**NOW Supplements Krill Oil 500 mg Phospholipid-Bound Omega-3 Cardiovascular Support* 120 Softgels**NOW Foods**$30.86**4.7★1,254 rev](https://www.amazon.com/dp/B003O1Y4C2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Natures Wonder Mega Krill Extra Strength Krill Oil 500mg with Omega 3 Phospholipids and Astaxanthin Supports Heart Health 120 Day Supply of Softgels**Nature's Wonder**$19.40**25 rev6mo ago](https://www.amazon.com/dp/B0GHZN8JJN) [**Antarctic Krill Oil - Wild Caught Omega 3 Krill Oil 500 mg with EPA DHA Astaxanthin & Phospholipids - Brain Heart Joint Support Non-GMO Gluten-Free Antioxidant Sustainably Sourced 60 Softgels**Anisx**$6.95**71 rev1y ago](https://www.amazon.com/dp/B0FHVDT5XF) [**NativePath Antarctic Krill Oil 500mg Omega-3 60 Softgels**NativePath**$35.12**2,132 rev1y ago](https://www.amazon.com/dp/B0DG49K8JL) [**KIRKLAND Signature Krill Oil 500mg 180 Softgels**KIRKLAND**$30.49**112 rev1y ago](https://www.amazon.com/dp/B0DGMBJNYP) [**NATURE TARGET Krill Oil 1200mg with Omega-3 EPA & DHA with Astaxanthin Phospholipids & Choline - Supports Heart Brain Join Health Non-GMO Gluten Free 120 Softgels (60 Servings)**NATURE TARGET**$16.65**317 rev2y ago](https://www.amazon.com/dp/B0DB553321)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Natures Wonder Mega Krill Extra Strength Krill Oil 500mg with Omega 3 Phospholipids and Astaxanthin Supports Heart Health 120 Day Supply of Softgels**Nature's Wonder**$19.40**4.3★**▲ 312%**](https://www.amazon.com/dp/B0GHZN8JJN) [**Antarctic Krill Oil - Wild Caught Omega 3 Krill Oil 500 mg with EPA DHA Astaxanthin & Phospholipids - Brain Heart Joint Support Non-GMO Gluten-Free Antioxidant Sustainably Sourced 60 Softgels**Anisx**$6.95**4.5★**▲ 154%**](https://www.amazon.com/dp/B0FHVDT5XF) [**Kirkland Signature Krill Oil 500 Milligram 160 Softgels**KIRKLAND**$33.72**4.7★**▲ 116%**](https://www.amazon.com/dp/B0785VX74V) [**Carlyle Antarctic Krill Oil 2000mg | 120 Softgels | Maximum Strength**Carlyle**$19.66**4.5★**▲ 70%**](https://www.amazon.com/dp/B07GSGWZMB) [**NATURE TARGET Krill Oil 1200mg with Omega-3 EPA & DHA with Astaxanthin Phospholipids & Choline - Supports Heart Brain Join Health Non-GMO Gluten Free 120 Softgels (60 Servings)**NATURE TARGET**$16.65**4.6★**▲ 66%**](https://www.amazon.com/dp/B0DB553321)
**~~View all trending →~~**
## **What reviews say buyers love and hate about krill oil 500mg softgels**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Most reviews were great”*
**Ease Of Chewing/Swallowing**10%
*“smooth to swallow”*
**Value For Money**9%
*“Good Value”*
**Taste-Overall**7%
*“Works well no fishy taste”*
**Heart Health**6%
*“Lower Triglycerides”*
**Vitamin**5%
*“Good quality vitamin”*
**Joint Pain**4%
*“also found help with their joint pain”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Ingredients-Overall**3%
*“Quality Ingredients”*
**Nutritional Content**2%
*“Great Supplement”*
### **What buyers complain about **
**Smell**13%
*“Awful smell”*
**Taste-Overall**9%
*“Awful aftertaste”*
**Dosage**7%
*“Inadequate dosage”*
**Value For Money**4%
*“A little pricey”*
**Ingredients-Overall**4%
*“dangerous additive not listed on product package”*
**Size-Overall**4%
*“Too large”*
**Acid Regulator/Stomach Ache Relief**3%
*“I dont have a sensitive stomach at all, this gave me awful gas and cramping, I would not recommend this”*
**Functionality-Overall**3%
*“Didn't work for me”*
**Oily/Greasy**2%
*“Most fish oil is horrible”*
**Allergies**2%
*“I had an allergic reaction to it”*
### **Top return reasons **
**Smell**18%
**Dosage**15%
**Joint Pain**8%
**Advertised Vs Actual Product**8%
**Taste-Overall**8%
**Value For Money**5%
**Inflammation**5%
**Oily/Greasy**5%
**Certifications**5%
**Side Effects**4%
## **Common krill oil 500mg softgels questions**
- **Is krill oil 500mg softgels profitable to sell on Amazon United States?**
- The niche generates $208K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.8%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the krill oil 500mg softgels niche?**
- 17 brands and 120 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in krill oil 500mg softgels?**
- Top complaints mined from reviews: Smell, Taste-Overall, Dosage. The return rate is 0.0%.
- **When does demand for krill oil 500mg softgels peak?**
- Demand peaks in Jan–Feb–Mar–Dec; the busiest month runs 5.0× the quietest.
- **What does it cost to enter the krill oil 500mg softgels niche?**
- Listings span $6.95–$56.43; the average listing price is $25.69 (sweet spot $15–$100). The average incumbent carries 4,480 reviews — the moat a new listing must climb.
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