---
title: "Kraft Christmas Wrapping Paper — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/kraft-christmas-wrapping-paper"
last_updated: "2026-08-12T16:08:08.675Z"
locale: en
meta:
description: "Amazon product research for kraft christmas wrapping paper: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for kraft christmas wrapping paper: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Kraft Christmas Wrapping Paper — Amazon US Product Research"
---
# **Kraft Christmas Wrapping Paper**
**Skip it**
A small market ($68K/yr) — this niche doesn't clear our bar today.
Market size 17Growth 23Conversion 22Competition 71Returns 74Price range 63Avg price 56Brand share 79Review moat 50Quality gap 24
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Returns**
**Good****2.0%**
return rate — above 5% kills the launch gate
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$6.00–$30.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.69**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,480.61**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-3.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$68K**
$68K/yr · 299K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
## **Is kraft christmas wrapping paper profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, kraft christmas wrapping paper is a $68K/yr Amazon United States market (299K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kraft christmas wrapping paper market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **8K–10K**
- avg 0–100/product
- **Revenue / yr**
- **$102K–$127K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#737**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **69%**
- **Out of stock**
- **11.5%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **176 days**
## **Competition: brands, sellers & click share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**56%**
Top 20: 97%
**Top-5 click share**
**42%**
Top 20: 78%
**Open market**
**38%**
- RUSPEPA16% - SMART&CASUAL13% - PH PERKHOMY12% - WRAPAHOLIC8% - Hallmark7% - Shinok6%
## **kraft christmas wrapping paper demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.4% search growth over the last 90 days.
35K25KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 88.7×
[**Open Trend **](https://flapen.com/research/us/health-household/kraft-christmas-wrapping-paper/trend)
## **Top kraft christmas wrapping paper search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **rustic wrapping paper**13K/yr+4.3%2.2% conv. - **brown gift wrap**7K/yr+0.0%7.7% conv. - **christmas kraft wrapping paper**17K/yr+13.9%0.2% conv. - **light brown wrapping paper**4K/yr-19.1%3.7% conv. - **kraft christmas wrapping paper**41K/yr-24.5%0.9% conv. - **farmhouse wrapping paper**6K/yr+1.5%1.0% conv. - **brown christmas wrapping paper**71K/yr+1.7%0.0% conv. - **rustic christmas wrapping paper**21K/yr+70.7%0.4% conv. - **kraft wrapping paper christmas**16K/yr+16.4%0.0% conv. - **brown wrapping paper christmas**34K/yr-63.2%0.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/kraft-christmas-wrapping-paper/search-terms)
## **Top kraft christmas wrapping paper products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$5K12%$8K16%$11K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SMART&CASUAL Brown Wrapping Paper Roll 17.81 200(100) Kraft Paper for Craft Gift Bulletin Board Banner Bouquet Flower Table Covering Packing Shipping Moving 70GSM 50LB(Brown 17.8 x 1 200)**SMART&CASUAL**$7.28**4.6★1,634 rev](https://www.amazon.com/dp/B0CX5D7W62) [2**PerkHomy Brown Kraft Paper Roll 17.5 x 600 (50) for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Moving Shipping Floor Covering Table 70GSM 50LB (Brown 17.5 x 50)**PH PERKHOMY**$6.00**4.7★978 rev](https://www.amazon.com/dp/B0CM224177) [3**Shinok Brown Kraft Paper Roll - 15 x 33(400) Brown Wrapping Paper for Packing Moving Small Craft Paper Roll for Gift Wrapping Art Christmas**Shinok**$6.97**4.7★731 rev](https://www.amazon.com/dp/B0BM45F6L1) [4**RUSPEPA Chocolate Brown Matte Wrapping Paper - Solid Color Pearly - luster Paper Perfect for Wedding Birthday Christmas Baby Shower -17 Inches X 32.8 Feet**RUSPEPA**$12.52**4.4★6,171 rev](https://www.amazon.com/dp/B0BMPJ4ZTD) [5**Tyzarglef Wild Flower Wrapping Paper Roll 17 Inches x 32.8 Feet Kraft Floral Design Wrapping Paper for Women Girls Gifts Birthdays Weddings Bridal Shower and Engagement**Tyzarglef**$9.99**4.6★327 rev](https://www.amazon.com/dp/B0F13926HD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BIOBROWN Chocolate Brown Kraft Wrapping Paper Roll 17 Inches X 33 Feet (47 sq. ft. ttl.) Solid Color Matte Textured Gift Wrap for Birthday Wedding Mothers day Fathers day Parties Christmas**BIOBROWN**$13.85**213 rev4mo ago](https://www.amazon.com/dp/B0GQYWLG17) [**WRAPAHOLIC Kraft Striped Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Classic Brown Stripe Wrapping Paper for Birthday Wedding Baby Shower**WRAPAHOLIC**$9.87**6 rev6mo ago](https://www.amazon.com/dp/B0GC5GMXB8) [**Ctosree Matte Brown Kraft Wrapping Paper 32.81 ft with 45 ft Velvet Ribbon 12 Gift Tags Solid Color Gift Wrapping Paper Roll for Graduation Mothers Fathers Day Wedding Birthday Gifts**Ctosree**$27.27**36 rev11mo ago](https://www.amazon.com/dp/B0FMXZNJQX) [**Netnology Christmas Wrapping Paper Roll - Brown Kraft Vintage Gift Wrapping Paper for Xmas Birthday Seasonal Winter Holiday Party - 3 Mini Roll -17in x120in Per Roll(42.3 sqft)**Netnology**$7.06**157 rev1y ago](https://www.amazon.com/dp/B0FH8WVDS5) [**RUSPEPA Vintage Newspaper Christmas Wrapping Paper Roll Mini Roll CHRISTMAS IS COMING Headline with Christmas Tree and Festive Design Fun Kraft Gift Wrap for Holiday Party 17 Inches x 16.4 Feet**RUSPEPA**$13.52**361 rev1y ago](https://www.amazon.com/dp/B0FFGNXKXV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BIOBROWN Chocolate Brown Kraft Wrapping Paper Roll 17 Inches X 33 Feet (47 sq. ft. ttl.) Solid Color Matte Textured Gift Wrap for Birthday Wedding Mothers day Fathers day Parties Christmas**BIOBROWN**$13.85**4.4★**▲ 1000%**](https://www.amazon.com/dp/B0GQYWLG17) [**WRAPAHOLIC Kraft Striped Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Classic Brown Stripe Wrapping Paper for Birthday Wedding Baby Shower**WRAPAHOLIC**$9.87**4.5★**▲ 1000%**](https://www.amazon.com/dp/B0GC5GMXB8) [**RUSPEPA 20 Sheets Flower Wrapping Paper Waterproof Floral Bouquet Wrapping Paper Florist Supplies Packaging for Birthday Party Wedding and DIY Crafts - Brown**RUSPEPA**$6.04**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0DXL1CFMW) [**RUSPEPA Wildflower Floral Wrapping Paper Roll for Women 17 Inches x 16. 4 Feet Mini Roll Herbal Kraft Wrapping Paper for Christian Gifts Birthdays Weddings Bridal Shower and Engagement**RUSPEPA**$9.72**4.8★**▲ 1000%**](https://www.amazon.com/dp/B0DFW3Z7VT) [**BEISHIDA 20 PCS Brown Floral Wrapping Paper-Matte Waterproof Flower Wrapping Paper Bouquet for Florist Supplies DIY Crafts Gift Packaging Valentine Mothers Day Wedding Birthday Gift**BEISHIDA**$9.32**4.7★**▲ 906%**](https://www.amazon.com/dp/B0CZP5W853)
**~~View all trending →~~**
## **What reviews say buyers love and hate about kraft christmas wrapping paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Amazing quality”*
**Thickness**8%
*“Is the perfect thickness for folding corners”*
**Value For Money**8%
*“Great Value”*
**Durability**6%
*“it held up wonderfully”*
**Ease Of Use**5%
*“Convenient”*
**Size-Overall**5%
*“Good size”*
**Gifting Purpose**5%
*“Classic and great for all gifts recipients”*
**Advertised Vs Actual Product**5%
*“As expected”*
**Color**5%
*“great for coloring on”*
**Design-Overall**4%
*“It looks beautiful inside the furniture”*
### **What buyers complain about **
**Thickness**23%
*“fairly thin material”*
**Size-Overall**18%
*“it's just too narrow”*
**Smell**6%
*“It smells like stinky armpits”*
**Adhesion/Stickiness**5%
*“Cheap tape doesn't like to stick to it”*
**Color**4%
*“Shade of brown is yellowish/lighter in person”*
**Quality-Overall**3%
*“Really bad quality”*
**Value For Money**3%
*“little bit expensive though for what it is”*
**Thin**3%
*“Thin”*
**Advertised Vs Actual Product**3%
*“The product description doesnt match what you get”*
**Ease Of Use**2%
*“Difficult at first to use”*
### **Top return reasons **
**Size-Overall**57%
**Value For Money**12%
**Color**7%
**Advertised Vs Actual Product**7%
**Thin**4%
**Material Quality**2%
**Paper Quality**2%
**Thickness**2%
**Quality-Overall**1%
**Functionality-Overall**1%
## **Common kraft christmas wrapping paper questions**
- **Is kraft christmas wrapping paper profitable to sell on Amazon United States?**
- The niche generates $68K/yr across 36 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -3.4%. Flapen's verdict: Skip it (45/100).
- **How competitive is the kraft christmas wrapping paper niche?**
- 22 brands and 27 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in kraft christmas wrapping paper?**
- Top complaints mined from reviews: Thickness, Size-Overall, Smell. The return rate is 2.0%.
- **When does demand for kraft christmas wrapping paper peak?**
- Demand peaks in Nov–Dec; the busiest month runs 88.7× the quietest.
- **What does it cost to enter the kraft christmas wrapping paper niche?**
- Listings span $6.00–$30.06; the average listing price is $12.69 (sweet spot $15–$100). The average incumbent carries 1,481 reviews — the moat a new listing must climb.
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