---
title: "Kotex Regular Pads — $3K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/kotex-regular-pads"
last_updated: "2026-08-12T15:04:47.987Z"
locale: en
meta:
description: "Amazon product research for kotex regular pads: $3K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for kotex regular pads: $3K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Kotex Regular Pads — $3K/mo Amazon US Product Research"
---
# **Kotex Regular Pads**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 8Growth 85Conversion 87Competition 22Returns 98Price range 58Avg price 52Brand share 0Review moat 28Quality gap 47
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Great****+83.9%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$5.38–$28.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.19**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,666.93**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$33K**
$33K/yr · 27K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
## **Is kotex regular pads profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, kotex regular pads is a $33K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kotex regular pads market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$49K–$61K**
- units × avg price
- **Conversion rate**
- **10.0%**
- **Avg BSR**
- **#75**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **60%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **128 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**39**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**0%**
- Kotex72% - U by Kotex25% - Always3%
## **Top kotex regular pads search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **kotex regular pads**10K/yr+99.3%11.5% conv. - **kotex pads for women regular**5K/yr+144.0%9.0% conv. - **kotex pads regular**5K/yr+23.5%9.3% conv. - **kotex regular**4K/yr+90.8%9.3% conv. - **u by kotex pads regular**3K/yr+72.7%8.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/kotex-regular-pads/search-terms)
## **Top kotex regular pads products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$7K30%$10K40%$13K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kotex Ultra Thin Pads Regular Absorbency 60 Count (Packaging May Vary)**Kotex**$9.02**4.2★214 rev](https://www.amazon.com/dp/B0G5BK4X6Q) [2**Kotex Ultra Thin Pads with Wings Regular Absorbency 50 Count (Packaging May Vary)**Kotex**$9.04**4.6★826 rev](https://www.amazon.com/dp/B0G5BJ9HNZ) [3**U by Kotex Clean & Secure Maxi Pads Regular Absorbency 192 Count (4 Packs of 48) (Packaging May Vary)**U by Kotex**$28.52**4.6★1,097 rev](https://www.amazon.com/dp/B078L8DRJH) [4**U by Kotex Balance Ultra Thin Pads with Wings Regular Absorbency 50 Count (Packaging May Vary)**U by Kotex**$8.13**4.7★4,071 rev](https://www.amazon.com/dp/B0BLGFR9H8) [5**U by Kotex Clean & Secure Ultra Thin Pads Regular Absorbency 176 Count (4 Packs of 44) (Packaging May Vary)**U by Kotex**$26.74**4.7★3,450 rev](https://www.amazon.com/dp/B000FFBMRK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kotex Ultra Thin Pads with Wings Regular Absorbency 100 Count (2 Packs of 50)(Packaging May Vary)**Kotex**$16.53**826 rev3mo ago](https://www.amazon.com/dp/B0G56534FG) [**Kotex Ultra Thin Pads Regular Absorbency 60 Count (Packaging May Vary)**Kotex**$9.02**214 rev4mo ago](https://www.amazon.com/dp/B0G5BK4X6Q) [**Kotex Ultra Thin Pads with Wings Regular Absorbency 50 Count (Packaging May Vary)**Kotex**$9.04**826 rev4mo ago](https://www.amazon.com/dp/B0G5BJ9HNZ) [**Kotex Bamboo Ultra Thin Pads with Wings Regular Absorbency 34 Count (Packaging May Vary)**Kotex**$9.18**125 rev4mo ago](https://www.amazon.com/dp/B0G5BJTL85) [**Kotex BioCare Ultra Thin Pads with Wings Regular Absorbency 28 Count (Packaging May Vary)**Kotex**$9.13**238 rev4mo ago](https://www.amazon.com/dp/B0G5BKZZH1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kotex Ultra Thin Pads with Wings Regular Absorbency 100 Count (2 Packs of 50)(Packaging May Vary)**Kotex**$16.53**4.6★**▲ 171%**](https://www.amazon.com/dp/B0G56534FG) [**Kotex Absorbent Flat Liners Light Absorbency Regular Length 120 Count (Packaging May Vary)**Kotex**$7.05**4.4★**▲ 148%**](https://www.amazon.com/dp/B0G5BJ6ZQN) [**Kotex Ultra Thin Pads with Wings Regular Absorbency 50 Count (Packaging May Vary)**Kotex**$9.04**4.6★**▲ 142%**](https://www.amazon.com/dp/B0G5BJ9HNZ) [**Kotex Ultra Thin Pads Regular Absorbency 60 Count (Packaging May Vary)**Kotex**$9.02**4.2★**▲ 137%**](https://www.amazon.com/dp/B0G5BK4X6Q) [**Kotex Ultra Thin Pads Heavy Absorbency 56 Count (Packaging May Vary)**Kotex**$9.09**4.3★**▲ 135%**](https://www.amazon.com/dp/B0G5BDFFQQ)
**~~View all trending →~~**
## **What reviews say buyers love and hate about kotex regular pads**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**12%
*“Very comfortable, breathable”*
**Absorbency**9%
*“Great absorbency”*
**Quality-Overall**9%
*“Good quality”*
**Value For Money**7%
*“Good price”*
**Thickness**5%
*“These ultra thin pads from Kotex have a smooth, soft, and comfortable feel to them”*
**Size-Overall**4%
*“I prefer the fit”*
**Adhesion/Stickiness**4%
*“Good adhesive”*
**Leak-Proof**4%
*“I had no issue either leaks”*
**Soft Feel**3%
*“They are soft”*
**Ease Of Use**3%
*“Easy to use”*
### **What buyers complain about **
**Thickness**13%
*“Too thick”*
**Size-Overall**7%
*“Its small”*
**Adhesion/Stickiness**6%
*“Very sticky”*
**Quality-Overall**4%
*“The quality is very poor”*
**Allergies**4%
*“Allergic reaction”*
**Color**3%
*“Color comes off”*
**Comfort-Overall**3%
*“which can be uncomfortable at times”*
**Absorbency**3%
*“-Not as absorbent”*
**Leak-Proof**2%
*“leak”*
**Smell**2%
*“these new ones have a strong odor to them”*
### **Top return reasons **
**Size-Overall**37%
**Advertised Vs Actual Product**19%
**Thin**10%
**Thickness**6%
**Absorbency**5%
**Adhesion/Stickiness**5%
**Value For Money**2%
**Comfort-Overall**2%
**Leak-Proof**1%
**Quality-Overall**1%
## **Common kotex regular pads questions**
- **Is kotex regular pads profitable to sell on Amazon United States?**
- The niche generates $33K/yr across 15 tracked products. 8 of 9 products launched in the last 360 days are still selling. 90-day search growth is +83.9%. Flapen's verdict: Skip it (47/100).
- **How competitive is the kotex regular pads niche?**
- 3 brands and 39 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in kotex regular pads?**
- Top complaints mined from reviews: Thickness, Size-Overall, Adhesion/Stickiness. The return rate is 0.3%.
- **What does it cost to enter the kotex regular pads niche?**
- Listings span $5.38–$28.52; the average listing price is $12.19 (sweet spot $15–$100). The average incumbent carries 3,667 reviews — the moat a new listing must climb.
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