---
title: "Kleenex Multifold Paper Towels — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/kleenex-multifold-paper-towels"
last_updated: "2026-08-12T14:13:40.360Z"
locale: en
meta:
description: "Amazon product research for kleenex multifold paper towels: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for kleenex multifold paper towels: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Kleenex Multifold Paper Towels — Amazon US Product Research"
---
# **Kleenex Multifold Paper Towels**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 19Growth 20Conversion 98Competition 0Returns 99Price range 95Avg price 95Brand share 0Review moat 20Quality gap 50
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$38.29**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$21.48–$56.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-9.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****12,529**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$77K**
$77K/yr · 12K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
## **Is kleenex multifold paper towels profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, kleenex multifold paper towels is a $77K/yr Amazon United States market (12K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kleenex multifold paper towels market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **3K–3K**
- avg 250–500/product
- **Revenue / yr**
- **$96K–$115K**
- units × avg price
- **Conversion rate**
- **16.8%**
- **Avg BSR**
- **#63**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **89 months**
- **Avg seller age**
- **164 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**95**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Kleenex90% - Scott Professional6% - KIMBERLY-CLARK PROFESSIONAL5%
## **kleenex multifold paper towels demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.1% search growth over the last 90 days.
450350Spike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/health-household/kleenex-multifold-paper-towels/trend)
## **Top kleenex multifold paper towels products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$15K40%$31K60%$46K80%$61K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kleenex Professional Universal Multifold Paper Towels Bulk (01890) Absorbency Pockets 9.2 x 9.4 Towel White (150 Sheets/Pack 16 Packs/Case 2 400 Sheet Total)**Kleenex**$39.14**4.6★20,241 rev](https://www.amazon.com/dp/B0040ZOD0Y) [2**Kleenex Professional Universal Multifold Paper Towels Bulk (02046) Absorbency Pockets 9.2 x 9.4 Towel White (150 Sheets/Pack 8 Packs/Case 1 200 Sheet Total)**Kleenex**$21.48**4.6★20,241 rev](https://www.amazon.com/dp/B0040ZOD3G) [3**Scott Professional Universal Multifold Paper Towels Bulk (01840) Absorbency Pockets 9.2 x 9.4 sheets Standard Tier Compressed White (250 Sheets/Pack 16 Packs/Case 4 000 Sheets/Case)**Scott Professional**$35.87**4.4★9,145 rev](https://www.amazon.com/dp/B0040ZOD04) [4**Kleenex Professional Premiere Towels Bulk (13253) Fast-Drying Absorbency Pockets Trifold White (120 Sheets/Pack 25 Packs/Case 3 000 Sheet Total)**KIMBERLY-CLARK PROFESSIONAL**$56.66**4.2★489 rev](https://www.amazon.com/dp/B004MDM78O)
### **Newest**
by launch date
[**Kleenex Professional Premiere Towels Bulk (13253) Fast-Drying Absorbency Pockets Trifold White (120 Sheets/Pack 25 Packs/Case 3 000 Sheet Total)**KIMBERLY-CLARK PROFESSIONAL**$56.66**489 rev18y ago](https://www.amazon.com/dp/B004MDM78O) [**Kleenex Professional Universal Multifold Paper Towels Bulk (02046) Absorbency Pockets 9.2 x 9.4 Towel White (150 Sheets/Pack 8 Packs/Case 1 200 Sheet Total)**Kleenex**$21.48**20,241 rev20y ago](https://www.amazon.com/dp/B0040ZOD3G) [**Kleenex Professional Universal Multifold Paper Towels Bulk (01890) Absorbency Pockets 9.2 x 9.4 Towel White (150 Sheets/Pack 16 Packs/Case 2 400 Sheet Total)**Kleenex**$39.14**20,241 rev21y ago](https://www.amazon.com/dp/B0040ZOD0Y) [**Scott Professional Universal Multifold Paper Towels Bulk (01840) Absorbency Pockets 9.2 x 9.4 sheets Standard Tier Compressed White (250 Sheets/Pack 16 Packs/Case 4 000 Sheets/Case)**Scott Professional**$35.87**9,145 rev21y ago](https://www.amazon.com/dp/B0040ZOD04)
### **Trending**
90-day click momentum
[**Scott Professional Universal Multifold Paper Towels Bulk (01840) Absorbency Pockets 9.2 x 9.4 sheets Standard Tier Compressed White (250 Sheets/Pack 16 Packs/Case 4 000 Sheets/Case)**Scott Professional**$35.87**4.4★**▲ 20%**](https://www.amazon.com/dp/B0040ZOD04) [**Kleenex Professional Universal Multifold Paper Towels Bulk (02046) Absorbency Pockets 9.2 x 9.4 Towel White (150 Sheets/Pack 8 Packs/Case 1 200 Sheet Total)**Kleenex**$21.48**4.6★**▲ 14%**](https://www.amazon.com/dp/B0040ZOD3G) [**Kleenex Professional Universal Multifold Paper Towels Bulk (01890) Absorbency Pockets 9.2 x 9.4 Towel White (150 Sheets/Pack 16 Packs/Case 2 400 Sheet Total)**Kleenex**$39.14**4.6★**— 3%**](https://www.amazon.com/dp/B0040ZOD0Y) [**Kleenex Professional Premiere Towels Bulk (13253) Fast-Drying Absorbency Pockets Trifold White (120 Sheets/Pack 25 Packs/Case 3 000 Sheet Total)**KIMBERLY-CLARK PROFESSIONAL**$56.66**4.2★**▼ 22%**](https://www.amazon.com/dp/B004MDM78O)
## **What reviews say buyers love and hate about kleenex multifold paper towels**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“The quality is consistent and they feel reliable for cleaning hands, counters, and small messes”*
**Absorbency**10%
*“absorbent”*
**Thickness**10%
*“Nice thickness sheet”*
**Value For Money**8%
*“great price”*
**Ease Of Use**8%
*“Easy To Use”*
**Ease Of Cleaning**6%
*“they sre great for cleaning, and good quality”*
**Advertised Vs Actual Product**5%
*“Better than I thought”*
**Durability**3%
*“they were stronger and more durable”*
**Material Quality**3%
*“Resisting material”*
**Weight Light**3%
*“Light and soft”*
### **What buyers complain about **
**Thickness**29%
*“they need to be thicker”*
**Quality-Overall**20%
*“Extremely poor quality”*
**Absorbency**10%
*“Not very absorbent”*
**Size-Overall**7%
*“if they dont fit”*
**Thin**7%
*“super thin”*
**Durability**6%
*“fall apart quickly”*
**Value For Money**2%
*“Not the best value for money like before”*
**Hard Feel**2%
*“Not as soft”*
**Ease Of Use**2%
*“you really have to pull hard to get them out”*
**Material Quality**1%
*“The material is a bit flimsy”*
### **Top return reasons **
**Size-Overall**31%
**Advertised Vs Actual Product**10%
**Quality-Overall**9%
**Value For Money**9%
**Absorbency**5%
**Thin**5%
**Soft Feel**4%
**Dispensing Mechanism**3%
**Hard Feel**3%
**Thickness**3%
## **Common kleenex multifold paper towels questions**
- **Is kleenex multifold paper towels profitable to sell on Amazon United States?**
- The niche generates $77K/yr across 4 tracked products. 90-day search growth is -9.1%. Flapen's verdict: Skip it (41/100).
- **How competitive is the kleenex multifold paper towels niche?**
- 3 brands and 95 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in kleenex multifold paper towels?**
- Top complaints mined from reviews: Thickness, Quality-Overall, Absorbency. The return rate is 0.2%.
- **When does demand for kleenex multifold paper towels peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the kleenex multifold paper towels niche?**
- Listings span $21.48–$56.66; the average listing price is $38.29 (sweet spot $15–$100). The average incumbent carries 12,529 reviews — the moat a new listing must climb.
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