---
title: "Kleenex 2 Pack — $15K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/health-household/kleenex-2-pack"
last_updated: "2026-08-12T15:41:36.446Z"
locale: en
meta:
description: "Amazon product research for kleenex 2 pack: $15K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for kleenex 2 pack: $15K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Kleenex 2 Pack — $15K/mo Amazon US Product Research (2026)"
---
# **Kleenex 2 Pack**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 37Growth 19Conversion 95Competition 28Returns 99Price range 77Avg price 81Brand share 8Review moat 10Quality gap 23
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$17.31**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.13–$49.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$184K**
$184K/yr · 86K searches
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-12.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****31,694.33**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
## **Is kleenex 2 pack profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, kleenex 2 pack is a $184K/yr Amazon United States market (86K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Aug. Verdict: Skip it — 44/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kleenex 2 pack market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **$216K–$260K**
- units × avg price
- **Conversion rate**
- **12.4%**
- **Avg BSR**
- **#580**
- **Page quality**
- **0%**
- **Prime**
- **56%**
- **Sponsored**
- **72%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **153 days**
## **Competition: brands, sellers & click share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**228**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**2%**
- Kleenex74% - Scotties9% - Amazon Basics6% - Scottie4% - Generic4% - Puffs2% - Open — no brand owns it (1 brand, 2%)
## **kleenex 2 pack demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.3% search growth over the last 90 days.
23K18KSpike '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 6.4×
[**Open Trend **](https://flapen.com/research/us/health-household/kleenex-2-pack/trend)
## **Top kleenex 2 pack search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **scotties facial tissues**21K/yr-21.4%4.8% conv. - **kleenex tissues boxes 160**9K/yr-5.2%20.4% conv. - **kleenex trusted care**12K/yr+18.4%16.5% conv. - **scotties tissues**7K/yr-19.7%3.9% conv. - **kleenex trusted care facial tissues**5K/yr-18.4%21.3% conv. - **kleenex 230 count**2K/yr+39.4%9.9% conv. - **scott tissues boxes**3K/yr-21.1%6.6% conv. - **scotties**3K/yr-13.7%2.8% conv. - **kleenex 2 ply**3K/yr-14.0%17.8% conv. - **kleenex 230 count 10 pack**3K/yr-38.4%7.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/kleenex-2-pack/search-terms)
## **Top kleenex 2 pack products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$18K20%$37K30%$55K40%$74K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kleenex Trusted Care Facial Tissues 8 Flat Boxes 200 Tissues per Box 2-Ply Packaging May Vary**Kleenex**$17.16**4.7★44,235 rev](https://www.amazon.com/dp/B0CTD2XLX5) [2**Kleenex Trusted Care Facial Tissues 3 Flat Boxes 160 Tissues per Box 2-Ply (480 Total) Packaging May Vary**Kleenex**$6.45**4.7★44,235 rev](https://www.amazon.com/dp/B00KA25G7A) [3**Kleenex Ultra Soft Facial Tissues 8 Flat Boxes 180 Tissues per Box 3-Ply Packaging May Vary**Kleenex**$18.97**4.8★115,923 rev](https://www.amazon.com/dp/B0CTD3M2HD) [4**Amazon Basics Facial Tissue 2-Ply 640 Count (4 Packs of 160) (Packaging may vary)**Amazon Basics**$6.74**4.2★12,187 rev](https://www.amazon.com/dp/B09C2ZVVHJ) [5**Scotties Everyday Comfort Facial Tissues 2-Ply 92 Tissues Per Box (Pack of 4)**Scotties**$17.57**4.6★15,076 rev](https://www.amazon.com/dp/B07DTNX5W5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Trusted Care Facial Tissues 2-Ply Soft & Absorbent 9 Big Boxes 230 Tissues per Box (2 070 Total Count) Packaging May Vary**Generic**$49.96**8 rev3mo ago](https://www.amazon.com/dp/B0GXC5RKZN) [**Amazon Brand - Presto! Ultra-Soft 3-Ply Premium Facial Tissues 264 Count (4 Cube Boxes of 66) Packaging May Vary**Presto!**$5.13**22,853 rev6mo ago](https://www.amazon.com/dp/B0846PGGMM) [**Puffs Facial Tissues Ultra Soft 4 Family Boxes 124 Facial Tissues per Box Allergies and Colds (Packaging May Vary)**Puffs**$6.40**15,360 rev1y ago](https://www.amazon.com/dp/B0DHHGL8P9) [**Trusted Care Facial Tissues 4 Big Boxes 230 Tissues Per Box - 2-Ply Soft & Absorbent (920 Total) Packaging May Vary.**Generic**$24.96**16 rev1y ago](https://www.amazon.com/dp/B0GXC9X661) [**Kleenex Trusted Care Facial Tissues 8 Flat Boxes 200 Tissues per Box 2-Ply Packaging May Vary**Kleenex**$17.16**44,235 rev2y ago](https://www.amazon.com/dp/B0CTD2XLX5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Trusted Care Facial Tissues 2-Ply Soft & Absorbent 9 Big Boxes 230 Tissues per Box (2 070 Total Count) Packaging May Vary**Generic**$49.96**5.0★**▲ 314%**](https://www.amazon.com/dp/B0GXC5RKZN) [**Trusted Care Facial Tissues 4 Big Boxes 230 Tissues Per Box - 2-Ply Soft & Absorbent (920 Total) Packaging May Vary.**Generic**$24.96**4.8★**▲ 310%**](https://www.amazon.com/dp/B0GXC9X661) [**Puffs Facial Tissues Ultra Soft 4 Family Boxes 124 Facial Tissues per Box Allergies and Colds (Packaging May Vary)**Puffs**$6.40**4.8★**▲ 97%**](https://www.amazon.com/dp/B0DHHGL8P9) [**Kleenex Trusted Care Facial Tissues 4 Cube Boxes 70 Tissues per Box 2-Ply (280 Total) Packaging May Vary**Kleenex**$8.18**4.7★**▲ 40%**](https://www.amazon.com/dp/B07Q2M9GV8) [**(4 Pack) Scotties 2-Ply Facial Tissues 148 Sheets Per Box**Scottie**$26.44**3.9★**▲ 26%**](https://www.amazon.com/dp/B08713LZF1)
**~~View all trending →~~**
## **What reviews say buyers love and hate about kleenex 2 pack**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**23%
*“less expensive”*
**Soft Feel**21%
*“Great quality and soft”*
**Quality-Overall**16%
*“the quality is consistent every time I repurchase”*
**Advertised Vs Actual Product**5%
*“As described”*
**Thickness**3%
*“The 2-ply thickness feels comfortable”*
**Strength**3%
*“very happy with this tisuess are strong”*
**Size-Overall**2%
*“The name fits”*
**Ease Of Use**2%
*“they come in handy all the time”*
**Durability**2%
*“Overall, a reliable everyday product to keep around the house”*
**Absorbency**2%
*“Absorbency is great”*
### **What buyers complain about **
**Hard Feel**28%
*“Extremely hard”*
**Quality-Overall**9%
*“Cheap quality”*
**Smell**6%
*“smell weird”*
**Thickness**5%
*“they are thick”*
**Value For Money**4%
*“which is very disappointing given the price”*
**Allergies**3%
*“how badly it irritates our skin”*
**Ease Of Use**2%
*“Difficult to get out of the box”*
**Material Quality**2%
*“material that doesn't work”*
**Texture/Consistency-Overall**2%
*“Horrible texture”*
**Size-Overall**2%
*“Way too big”*
### **Top return reasons **
**Size-Overall**43%
**Advertised Vs Actual Product**13%
**Value For Money**8%
**Smell**6%
**Material Quality**4%
**Shape/Style**4%
**Hard Feel**4%
**Moist/Dry**3%
**Quality-Overall**2%
**Leak-Proof**1%
## **Common kleenex 2 pack questions**
- **Is kleenex 2 pack profitable to sell on Amazon United States?**
- The niche generates $184K/yr across 18 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Skip it (44/100).
- **How competitive is the kleenex 2 pack niche?**
- 7 brands and 228 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in kleenex 2 pack?**
- Top complaints mined from reviews: Hard Feel, Quality-Overall, Smell. The return rate is 0.1%.
- **When does demand for kleenex 2 pack peak?**
- Demand peaks in Aug; the busiest month runs 6.4× the quietest.
- **What does it cost to enter the kleenex 2 pack niche?**
- Listings span $5.13–$49.96; the average listing price is $17.31 (sweet spot $15–$100). The average incumbent carries 31,694 reviews — the moat a new listing must climb.
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