---
title: "Kirkland Paper Towels — $20K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/kirkland-paper-towels"
last_updated: "2026-08-12T17:45:28.789Z"
locale: en
meta:
description: "Amazon product research for kirkland paper towels: $20K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for kirkland paper towels: $20K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Kirkland Paper Towels — $20K/mo Amazon US Product Research"
---
# **Kirkland Paper Towels**
**Skip it**
A deep review moat (68,143 avg reviews) — this niche doesn't clear our bar today.
Market size 46Growth 23Conversion 67Competition 13Returns 100Price range 95Avg price 95Brand share 17Review moat 0Quality gap 23
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$33.77**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$19.89–$75.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$245K**
$245K/yr · 120K searches
**Growth**
**Bad****-3.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****68,142.91**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
## **Is kirkland paper towels profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, kirkland paper towels is a $245K/yr Amazon United States market (120K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jul–Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kirkland paper towels market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$270K–$338K**
- units × avg price
- **Conversion rate**
- **6.0%**
- **Avg BSR**
- **#202**
- **Page quality**
- **0%**
- **Prime**
- **64%**
- **Sponsored**
- **73%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **159 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**88**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**4%**
- Worldwide Nutrition37% - KIRKLAND34% - Bounty13% - Amazon Basics5% - Brawny5% - SPARKLE3% - Open — no brand owns it (2 brands, 4%)
## **kirkland paper towels demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.9% search growth over the last 90 days.
175K125KSpike '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 38.9×
[**Open Trend **](https://flapen.com/research/us/health-household/kirkland-paper-towels/trend)
## **Top kirkland paper towels search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **kirkland paper towels**81K/yr-3.1%4.7% conv. - **paper towels kirkland**11K/yr+7.2%4.5% conv. - **costco paper towels**6K/yr-3.7%3.5% conv. - **kirkland paper towels 24 rolls jumbo**7K/yr+9.6%5.2% conv. - **kirkland paper towels 12 rolls**7K/yr-37.5%5.4% conv. - **costco paper towels kirkland**4K/yr-14.9%6.2% conv. - **kirkland paper towel**2K/yr+2.4%3.8% conv. - **kirkland signature paper towels**2K/yr+7.5%2.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/kirkland-paper-towels/search-terms)
## **Top kirkland paper towels products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$25K20%$49K30%$74K40%$98K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Worldwide Nutrition Bundle Compatible with Kirkland Premium Paper Towels Strong Thick and Absorbent Bulk Paper Towels 6 Rolls 160 Sheets Per Roll 2-Ply and Multi-Purpose Key Chain White**Worldwide Nutrition**$24.41**4.4★60 rev](https://www.amazon.com/dp/B0D2DQFWVZ) [2**Kirkland Signature Premium Big Roll Paper Towels 24 Rolls 160 Sheets Each 3840 Sheets Total Thick and Strong C-Fold Wipe Surface**KIRKLAND**$75.59**4.7★107 rev](https://www.amazon.com/dp/B075XP6PGK) [3**Bounty Select-A-Size Paper Towels White 8 Triple Rolls = 24 Regular Roll**Bounty**$22.41**4.8★20,287 rev](https://www.amazon.com/dp/B0DQYPYVB6) [4**Amazon Basics 2-Ply Flex-Sheets Paper Towels 12 Basics Rolls = 40 Regular Rolls Everyday Value with 150 Sheets per Roll Packaging May Vary**Amazon Basics**$21.21**4.1★72,217 rev](https://www.amazon.com/dp/B09BWFX1L6) [5**Brawny Tear-A-Square 3-Ply Paper Towels 12 Double Rolls = 24 Regular Rolls Strong Absorbent and Durable with 3 Sheet Sizes**Brawny**$19.89**4.8★18,158 rev](https://www.amazon.com/dp/B0G8KVJ55R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Brawny Tear-A-Square 3-Ply Paper Towels 12 Double Rolls = 24 Regular Rolls Strong Absorbent and Durable with 3 Sheet Sizes**Brawny**$19.89**18,158 rev5mo ago](https://www.amazon.com/dp/B0G8KVJ55R) [**Paper Towels 2-Ply 160 Sheets Per Roll 12 Rolls**Generic**$37.95**0 rev9mo ago](https://www.amazon.com/dp/B0FTJCKL4H) [**Bounty Select-A-Size Paper Towels White 8 Triple Rolls = 24 Regular Roll**Bounty**$22.41**20,287 rev1y ago](https://www.amazon.com/dp/B0DQYPYVB6) [**Bounty Quick-Size Paper Towels White 8 Family Triple Rolls = 27 Regular Rolls**Bounty**$29.52**234,395 rev1y ago](https://www.amazon.com/dp/B0DQYP1L95) [**Worldwide Nutrition Bundle Compatible with Kirkland Premium Paper Towels Strong Thick and Absorbent Bulk Paper Towels 6 Rolls 160 Sheets Per Roll 2-Ply and Multi-Purpose Key Chain White**Worldwide Nutrition**$24.41**60 rev2y ago](https://www.amazon.com/dp/B0D2DQFWVZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Brawny Tear-A-Square 3-Ply Paper Towels 12 Double Rolls = 24 Regular Rolls Strong Absorbent and Durable with 3 Sheet Sizes**Brawny**$19.89**4.8★**▲ 183%**](https://www.amazon.com/dp/B0G8KVJ55R) [**Amazon Brand - Presto! Flex-a-Size Kitchen Paper Towels Strong and Absorbent 128 Sheet Family Roll 16 Rolls (8 Packs of 2)**Presto!**$31.11**4.6★**▲ 168%**](https://www.amazon.com/dp/B0B4214B5N) [**Paper Towels 2-Ply 160 Sheets Per Roll 12 Rolls**Generic**$37.95**0.0★**▲ 119%**](https://www.amazon.com/dp/B0FTJCKL4H) [**Bounty Quick-Size Paper Towels White 8 Family Triple Rolls = 27 Regular Rolls**Bounty**$29.52**4.8★**▲ 96%**](https://www.amazon.com/dp/B0DQYP1L95) [**Worldwide Nutrition Bundle Compatible with Kirkland Premium Paper Towels Strong Thick and Absorbent Bulk Paper Towels 6 Rolls 160 Sheets Per Roll 2-Ply and Multi-Purpose Key Chain White**Worldwide Nutrition**$24.41**4.4★**— 9%**](https://www.amazon.com/dp/B0D2DQFWVZ)
**~~View all trending →~~**
## **What reviews say buyers love and hate about kirkland paper towels**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**24%
*“Great Deal”*
**Quality-Overall**20%
*“These paper towels are great quality”*
**Absorbency**10%
*“Highly Absorbent”*
**Advertised Vs Actual Product**7%
*“Accurate description”*
**Ease Of Cleaning**7%
*“they clean super well”*
**Durability**5%
*“It doesnt break easily”*
**Size-Overall**4%
*“Just the right size”*
**Thickness**3%
*“The towel is the right thickness”*
**Strength**3%
*“they stay strong”*
**Ease Of Use**3%
*“Very handy”*
### **What buyers complain about **
**Quality-Overall**26%
*“Cheap Quality”*
**Thickness**20%
*“Not thick”*
**Absorbency**12%
*“Bad absorbency”*
**Value For Money**9%
*“Not Worth It”*
**Ease Of Cleaning**4%
*“Create a mess”*
**Size-Overall**3%
*“larger than I expected”*
**Hard Feel**3%
*“It is not soft”*
**Smell**2%
*“Smells Bad”*
**Strength**2%
*“Cheap and flimsy”*
**Thin**2%
*“Too thin”*
### **Top return reasons **
**Value For Money**16%
**Quality-Overall**15%
**Advertised Vs Actual Product**11%
**Size-Overall**10%
**Absorbency**9%
**Thin**8%
**Smell**6%
**Thickness**4%
**Moist/Dry**3%
**Functionality-Overall**3%
## **Common kirkland paper towels questions**
- **Is kirkland paper towels profitable to sell on Amazon United States?**
- The niche generates $245K/yr across 11 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Skip it (42/100).
- **How competitive is the kirkland paper towels niche?**
- 8 brands and 88 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in kirkland paper towels?**
- Top complaints mined from reviews: Quality-Overall, Thickness, Absorbency. The return rate is 0.1%.
- **When does demand for kirkland paper towels peak?**
- Demand peaks in Jul–Oct–Nov–Dec; the busiest month runs 38.9× the quietest.
- **What does it cost to enter the kirkland paper towels niche?**
- Listings span $19.89–$75.59; the average listing price is $33.77 (sweet spot $15–$100). The average incumbent carries 68,143 reviews — the moat a new listing must climb.
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