---
title: "Kirkland Laundry Detergent — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/kirkland-laundry-detergent"
last_updated: "2026-08-12T14:11:14.218Z"
locale: en
meta:
description: "Amazon product research for kirkland laundry detergent: $3K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for kirkland laundry detergent: $3K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Kirkland Laundry Detergent — Amazon US Product Research"
---
# **Kirkland Laundry Detergent**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 9Growth 23Conversion 44Competition 9Returns 99Price range 95Avg price 95Brand share 0Review moat 19Quality gap 23
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$30.44**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$17.65–$38.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-3.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****14,484.75**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$36K**
$36K/yr · 33K searches
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
## **Is kirkland laundry detergent profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, kirkland laundry detergent is a $36K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kirkland laundry detergent market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$38K–$46K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#261**
- **Page quality**
- **0%**
- **Prime**
- **38%**
- **Sponsored**
- **38%**
- **Out of stock**
- **5.9%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **145 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**82**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- KIRKLAND85% - Tide12% - Arm & Hammer3% - Open — no brand owns it (0%)
## **kirkland laundry detergent demand & seasonality**
Weekly Amazon search volume, last 97 weeks — -3.4% search growth over the last 90 days.
1K600Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/health-household/kirkland-laundry-detergent/trend)
## **Top kirkland laundry detergent search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **kirkland laundry detergent**21K/yr+8.8%2.3% conv. - **kirkland signature (costco) ultra clean liquid**3K/yr-27.5%1.2% conv. - **kirkland detergent**5K/yr-11.2%1.6% conv. - **kirkland ultra clean laundry detergent**4K/yr-8.6%5.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/kirkland-laundry-detergent/search-terms)
## **Top kirkland laundry detergent products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$5K30%$11K45%$16K60%$22K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Krikland Signature Ultra Clean Premium Laundry Detergent with 2X Concentrate**KIRKLAND**$35.83**4.5★502 rev](https://www.amazon.com/dp/B00MG4X4LK) [2**Kirkland Signature Ultra Clean Laundry Detergent (120 Pack)**KIRKLAND**$35.57**4.6★1,139 rev](https://www.amazon.com/dp/B016NWS2IK) [3**Kirkland Signatur Ultra Clean Laundry Detergent 130 Pacs**KIRKLAND**$37.04**4.5★66 rev](https://www.amazon.com/dp/B016CW6DKA) [4**Tide Liquid Laundry Detergent Original Scent 125 fl oz 100 Loads Boosted Clean Even in Cold Water with Concentrated Washing Soap**Tide**$17.65**4.8★70,363 rev](https://www.amazon.com/dp/B0BNWCTNYN) [5**Kirkland Signature Ultra CleanLiquid Laundry Detergent 146 loads 194 fl oz**KIRKLAND**$28.03**4.5★134 rev](https://www.amazon.com/dp/B084T822JC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Arm & Hammer Powder Laundry Detergent Professional Soap for Washing Clothes 290 Loads Free and Clear Bulk 18lb Pail**Arm & Hammer**$38.58**10,249 rev11mo ago](https://www.amazon.com/dp/B0FK7RPMKZ) [**Kirkland Signature Ultra Clean HE Laundry Detergent Pacs with Patented Catch & Release Technology - 152 ount**KIRKLAND**$33.01**63 rev3y ago](https://www.amazon.com/dp/B0BVGPQ8WM) [**Tide Liquid Laundry Detergent Original Scent 125 fl oz 100 Loads Boosted Clean Even in Cold Water with Concentrated Washing Soap**Tide**$17.65**70,363 rev3y ago](https://www.amazon.com/dp/B0BNWCTNYN) [**Tide Free & Gentle Liquid Laundry Detergent 100 Loads 132 fl oz Tide Laundry Detergent Clean Laundry Detergent**Tide**$17.82**33,362 rev3y ago](https://www.amazon.com/dp/B0BNWF3PGX) [**Kirkland Signature Ultra CleanLiquid Laundry Detergent 146 loads 194 fl oz**KIRKLAND**$28.03**134 rev6y ago](https://www.amazon.com/dp/B084T822JC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tide Liquid Laundry Detergent Original Scent 125 fl oz 100 Loads Boosted Clean Even in Cold Water with Concentrated Washing Soap**Tide**$17.65**4.8★**▲ 52%**](https://www.amazon.com/dp/B0BNWCTNYN) [**Krikland Signature Ultra Clean Premium Laundry Detergent with 2X Concentrate**KIRKLAND**$35.83**4.5★**▲ 23%**](https://www.amazon.com/dp/B00MG4X4LK) [**Kirkland Signatur Ultra Clean Laundry Detergent 130 Pacs**KIRKLAND**$37.04**4.5★**— 2%**](https://www.amazon.com/dp/B016CW6DKA) [**Tide Free & Gentle Liquid Laundry Detergent 100 Loads 132 fl oz Tide Laundry Detergent Clean Laundry Detergent**Tide**$17.82**4.8★**— 5%**](https://www.amazon.com/dp/B0BNWF3PGX) [**Kirkland Signature Ultra CleanLiquid Laundry Detergent 146 loads 194 fl oz**KIRKLAND**$28.03**4.5★**▼ 12%**](https://www.amazon.com/dp/B084T822JC)
**~~View all trending →~~**
## **What reviews say buyers love and hate about kirkland laundry detergent**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**19%
*“cleans really well”*
**Value For Money**15%
*“Good value for the money”*
**Smell**13%
*“Great smell”*
**Quality-Overall**10%
*“I love the quality very easy to use”*
**Efficiency**5%
*“Works well”*
**Advertised Vs Actual Product**4%
*“Works as advertised”*
**Size-Overall**4%
*“Perfect size”*
**Leak-Proof**3%
*“They don't leak”*
**Washability**2%
*“Best laundry detergent”*
**Sensitivity-Overall**2%
*“doesnt irritate sensitive skin”*
### **What buyers complain about **
**Leak-Proof**27%
*“Package is leaking”*
**Smell**17%
*“Smelled like pee”*
**Size-Overall**7%
*“Cap on Tide container not tight”*
**Value For Money**6%
*“The soap is so expensive”*
**Ease Of Cleaning**5%
*“What a mess”*
**Quality-Overall**2%
*“Poor quality control”*
**Weight Heavy**2%
*“Its too heavy to buy in the store and bring to the car and bring home”*
**Residue**2%
*“you get a clogged residue around it”*
**Ease Of Use**2%
*“it would be hard for me to switch”*
**Allergies**1%
*“Allegic Reaction”*
### **Top return reasons **
**Leak-Proof**73%
**Value For Money**6%
**Smell**6%
**Size-Overall**3%
**Advertised Vs Actual Product**3%
**Moist/Dry**1%
**Functionality-Overall**1%
**Ease Of Cleaning**1%
**Contamination**1%
**Washability**0%
## **Common kirkland laundry detergent questions**
- **Is kirkland laundry detergent profitable to sell on Amazon United States?**
- The niche generates $36K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.4%. Flapen's verdict: Skip it (33/100).
- **How competitive is the kirkland laundry detergent niche?**
- 3 brands and 82 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in kirkland laundry detergent?**
- Top complaints mined from reviews: Leak-Proof, Smell, Size-Overall. The return rate is 0.2%.
- **When does demand for kirkland laundry detergent peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the kirkland laundry detergent niche?**
- Listings span $17.65–$38.58; the average listing price is $30.44 (sweet spot $15–$100). The average incumbent carries 14,485 reviews — the moat a new listing must climb.
## **Related niches to research next**
Same-category niches scoring near this one — the next ones worth researching.
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)