---
title: "Kimberly Clark Paper Towels — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/kimberly-clark-paper-towels"
last_updated: "2026-08-12T15:09:46.824Z"
locale: en
meta:
description: "Amazon product research for kimberly clark paper towels: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for kimberly clark paper towels: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Kimberly Clark Paper Towels — Amazon US Product Research"
---
# **Kimberly Clark Paper Towels**
**Worth a look**
Shows low returns (0.2%), but a small market ($101K/yr) keeps it on the watch list.
Market size 25Growth 26Conversion 83Competition 56Returns 99Price range 81Avg price 92Brand share 32Review moat 37Quality gap 32
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$54.01**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****8.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$2.91–$106.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,784.3**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+0.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$101K**
$101K/yr · 21K searches
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
## **Is kimberly clark paper towels profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, kimberly clark paper towels is a $101K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Apr. Verdict: Worth a look — 51/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kimberly clark paper towels market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$68K–$81K**
- units × avg price
- **Conversion rate**
- **8.9%**
- **Avg BSR**
- **#104**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **78%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **105 months**
- **Avg seller age**
- **155 days**
## **Competition: brands, sellers & click share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**200**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 92%
**Open market**
**9%**
- Scott Professional28% - Kleenex24% - Amazon Basics16% - Tork11% - KIMBERLY-CLARK PROFESSIONAL7% - Kimberly-Clark5% - Open — no brand owns it (4 brands, 9%)
## **kimberly clark paper towels demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.8% search growth over the last 90 days.
1K600Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/health-household/kimberly-clark-paper-towels/trend)
## **Top kimberly clark paper towels products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$8K12%$12K16%$16K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics 2-Ply White Centerpull Paper Towels | Bulk for Business | Compatible with Universal Dispensers | FSC Certified | 600 Towels per Roll (6 Rolls)(7.6 x 9 Sheet)(Previously AmazonCommercial)**Amazon Basics**$30.46**4.3★2,861 rev](https://www.amazon.com/dp/B07KX1XNJR) [2**Kleenex Universal Hard Roll Paper Towels Bulk (50606) Hardwound 1.75 Core Premium Absorbency Pockets White (600/Roll 6 Rolls/Case 3 600/Case)**Kleenex**$59.89**4.6★3,082 rev](https://www.amazon.com/dp/B0040ZOI1S) [3**Scott Professional Essential Universal High-Capacity Hard Roll Paper Towels Bulk (01005) 1.5 Core Absorbency Pockets White (6 Rolls at 1 000 Each 6 000/Case)**Scott Professional**$60.98**4.6★3,201 rev](https://www.amazon.com/dp/B002XJOKNY) [4**Kimberly Clark Professional Hard Roll Paper Towels (25637) with Premium Absorbency Pockets White for Dispenser (Blue-Core) 700/Roll 6 Rolls/Case 4 200/Case**Kleenex**$91.54**4.3★41 rev](https://www.amazon.com/dp/B008I7ULJC) [5**Tork Natural Paper Hand Towel Roll H21 100% Recycled Fiber Universal Fit 6 Rolls x 800 Ft (RK8002)**Tork**$42.05**4.7★1,443 rev](https://www.amazon.com/dp/B00B32P41O)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Scott Professional Universal 100% Recycled Fiber Hard Roll Paper Towels Bulk (56758) Hardwound 1.5 Core Absorbency Pockets Compressed Brown (6 Rolls at 800 Each 4 800/Case)**Scott Professional**$47.59**66 rev1y ago](https://www.amazon.com/dp/B0DQYRJT1R) [**Scott Professional Universal 100% Recycled Fiber Hard Roll Paper Towels Bulk (56158) Hardwound 1.5 Core Absorbency Pockets Compressed White (6 Rolls at 800 Each 4 800/Case)**Scott Professional**$50.58**82 rev2y ago](https://www.amazon.com/dp/B0D7JSWR21) [**Scott Professional Pro High-Capacity Hard Roll Paper Towels Bulk (53925) Hardwound Elevated Design Absorbency Pockets for ScottBrand Blue Core Dispensers (6 Rolls at 700 Each 4 200/Case)**Scott Professional**$72.83**136 rev5y ago](https://www.amazon.com/dp/B0959NS1QJ) [**AmazonCommercial 2-Ply White XL Multifold Paper Towels Absorbent Compatible with Universal Dispensers FSC Certified 115 Sheets per Pack (16 Packs)**AmazonCommercial**$30.07**1,647 rev6y ago](https://www.amazon.com/dp/B07TTK59BD) [**Tork Roll Hand Towel White H80 Premium 6 rolls 8030630**Tork**$56.83**671 rev6y ago](https://www.amazon.com/dp/B07WMKVTD4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AmazonCommercial 2-Ply White XL Multifold Paper Towels Absorbent Compatible with Universal Dispensers FSC Certified 115 Sheets per Pack (16 Packs)**AmazonCommercial**$30.07**4.5★**▲ 140%**](https://www.amazon.com/dp/B07TTK59BD) [**Kimberly-Clark 34790 Wypall(R) All-Purpose Cleaning Towels Pack of 1**Kimberly-Clark**$16.52**4.7★**▲ 122%**](https://www.amazon.com/dp/B00006IS0F) [**Scott Professional Universal 100% Recycled Fiber Hard Roll Paper Towels Bulk (56758) Hardwound 1.5 Core Absorbency Pockets Compressed Brown (6 Rolls at 800 Each 4 800/Case)**Scott Professional**$47.59**4.5★**▲ 82%**](https://www.amazon.com/dp/B0DQYRJT1R) [**Amazon Basics 2-Ply White Centerpull Paper Towels | Bulk for Business | Compatible with Universal Dispensers | FSC Certified | 600 Towels per Roll (6 Rolls)(7.6 x 9 Sheet)(Previously AmazonCommercial)**Amazon Basics**$30.46**4.3★**▲ 61%**](https://www.amazon.com/dp/B07KX1XNJR) [**Scott Professional Universal 100% Recycled Fiber Hard Roll Paper Towels Bulk (56158) Hardwound 1.5 Core Absorbency Pockets Compressed White (6 Rolls at 800 Each 4 800/Case)**Scott Professional**$50.58**3.9★**▲ 48%**](https://www.amazon.com/dp/B0D7JSWR21)
**~~View all trending →~~**
## **What reviews say buyers love and hate about kimberly clark paper towels**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Excellent product”*
**Value For Money**16%
*“Best value”*
**Ease Of Cleaning**11%
*“Does the Clean Up Well”*
**Absorbency**11%
*“Extremely absorbent”*
**Durability**8%
*“holds up under daily use”*
**Advertised Vs Actual Product**5%
*“As Advertised”*
**Strength**3%
*“These are sturdy”*
**Thickness**3%
*“Thank you I just love these thick towels”*
**Efficiency**2%
*“Works well for intended use”*
**Ease Of Use**2%
*“Easy To Use”*
### **What buyers complain about **
**Thickness**22%
*“they need to be thicker”*
**Quality-Overall**16%
*“BAD QUALITY”*
**Size-Overall**15%
*“Small”*
**Ease Of Cleaning**5%
*“door jams or whatever else needs a cleaning”*
**Absorbency**5%
*“Not very absorbent”*
**Durability**5%
*“fall apart when using”*
**Thin**5%
*“super thin”*
**Value For Money**5%
*“the price keeps going up”*
**Ease Of Use**2%
*“it makes it hard to get them to come out with 1 hand”*
**Inflation/Deflation**2%
*“Can you say Shrinkflation”*
### **Top return reasons **
**Size-Overall**61%
**Advertised Vs Actual Product**11%
**Value For Money**5%
**Compatibility-Overall**4%
**Quality-Overall**3%
**Thin**2%
**Defective Material/Parts**2%
**Absorbency**1%
**Thickness**1%
**Dispensing Mechanism**1%
## **Common kimberly clark paper towels questions**
- **Is kimberly clark paper towels profitable to sell on Amazon United States?**
- The niche generates $101K/yr across 27 tracked products. 90-day search growth is +0.8%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the kimberly clark paper towels niche?**
- 10 brands and 200 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in kimberly clark paper towels?**
- Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 0.2%.
- **When does demand for kimberly clark paper towels peak?**
- Demand peaks in Apr; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the kimberly clark paper towels niche?**
- Listings span $2.91–$106.18; the average listing price is $54.01 (sweet spot $15–$100). The average incumbent carries 2,784 reviews — the moat a new listing must climb.
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