---
title: "Kids Toothpaste Pump — $5K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/kids-toothpaste-pump"
last_updated: "2026-08-12T14:04:02.569Z"
locale: en
meta:
description: "Amazon product research for kids toothpaste pump: $5K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for kids toothpaste pump: $5K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Kids Toothpaste Pump — $5K/mo Amazon US Product Research"
---
# **Kids Toothpaste Pump**
**Skip it**
A small market ($56K/yr) — this niche doesn't clear our bar today.
Market size 14Growth 14Conversion 74Competition 32Returns 99Price range 49Avg price 42Brand share 26Review moat 24Quality gap 42
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$2.69–$26.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$11.05**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****5,051**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$56K**
$56K/yr · 74K searches
**Growth**
**Bad****-22.8%**
90-day search growth — must beat 0% to launch
## **Is kids toothpaste pump profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, kids toothpaste pump is a $56K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 39/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kids toothpaste pump market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$44K–$55K**
- units × avg price
- **Conversion rate**
- **6.9%**
- **Avg BSR**
- **#172**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **44%**
- **Out of stock**
- **9.5%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **124 days**
## **Competition: brands, sellers & click share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**120**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**8%**
- Colgate45% - Aquafresh27% - Crest8% - Chrome Cherry5% - Mr. Thumbs4% - SENSODYNE PRONAMEL3% - Open — no brand owns it (4 brands, 8%)
## **kids toothpaste pump demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.8% search growth over the last 90 days.
2K1KPrime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/kids-toothpaste-pump/trend)
## **Top kids toothpaste pump search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **kids toothpaste pump**26K/yr-18.1%6.5% conv. - **aquafresh kids toothpaste**18K/yr-41.3%3.9% conv. - **aquafresh toothpaste kids**8K/yr+19.2%1.7% conv. - **kids pump toothpaste**8K/yr-19.9%5.9% conv. - **aquafresh kids**5K/yr-25.8%4.5% conv. - **pump toothpaste kids**4K/yr-26.7%5.5% conv. - **kids aquafresh toothpaste**4K/yr-41.4%9.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/kids-toothpaste-pump/search-terms)
## **Top kids toothpaste pump products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$11K30%$17K40%$22K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Colgate Kids Toothpaste Pump with Fluoride for Cavity Protection Ages 6+ ADA Accepted Bubble Fruit 4.4 Ounce 6 Pack**Colgate**$20.05**4.8★2,621 rev](https://www.amazon.com/dp/B07DT7M9BS) [2**Aquafresh My Big Teeth Toothpaste 6 Years+ (50ml)**Aquafresh**$8.43**4.6★1,819 rev](https://www.amazon.com/dp/B0017KIWRA) [3**Colgate Kids Unicorn Toothpaste Pump 4.4 Ounces**Colgate**$4.16**4.6★58 rev](https://www.amazon.com/dp/B093G3L6FV) [4**Aquafresh Fluoride Toothpaste Big Kids 6+ Years Fresh Mint**Aquafresh**$9.29**4.1★105 rev](https://www.amazon.com/dp/B00JJ6MQO4) [5**Colgate Kids Unicorn Toothpaste Pump with Fluoride for Cavity Protection Ages 6+ ADA Accepted Bubble Fruit 4.4 Ounce 6 Pack**Colgate**$26.64**4.6★189 rev](https://www.amazon.com/dp/B08WRBCHF9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sensodyne Pronamel Kids Toothpaste Fluoride Anticavity Toothpaste Cavity and Enamel Protection for Ages 2+ Berry Twist Flavored 4 oz (2 Pack)**SENSODYNE PRONAMEL**$7.81**1,836 rev1y ago](https://www.amazon.com/dp/B0DK1VDQPC) [**Crest Advanced Kids Fluoride Toothpaste Bubblegum Flavor 4.2 oz 3 Count Color-Changing Anticavity Toothpaste**Crest**$11.60**3,348 rev3y ago](https://www.amazon.com/dp/B0BP5ZQ879) [**Kids Natural Fluoride Free Toothpaste with Xylitol in a Pump Bottle SLS Free Toothpaste with Xylitol Vegan Gluten Free - Kids Teeth Paste in Pump Bottle (Mint)**BALM! Baby**$13.29**37 rev3y ago](https://www.amazon.com/dp/B0BFP4KVYC) [**Colgate Kids Unicorn Toothpaste Pump 4.4 Ounces**Colgate**$4.16**58 rev3y ago](https://www.amazon.com/dp/B093G3L6FV) [**Automatic Toothpaste Dispenser Wall Mounted for Bathroom Toothpaste Squeezer for Kids & Family Shower by Mr. Thumbs (1pc Astronaut)**Mr. Thumbs**$9.24**980 rev4y ago](https://www.amazon.com/dp/B09VTFQK7R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Aquafresh Toothpaste Junior After 6 Years 75ml / 2.54fl.oz Pack of 4**Aqua Fresh**$21.36**0.0★**▲ 204%**](https://www.amazon.com/dp/B07S2ZGDXK) [**Colgate Kids Unicorn Toothpaste Pump 4.4 Ounces**Colgate**$4.16**4.6★**▲ 68%**](https://www.amazon.com/dp/B093G3L6FV) [**Kids Natural Fluoride Free Toothpaste with Xylitol in a Pump Bottle SLS Free Toothpaste with Xylitol Vegan Gluten Free - Kids Teeth Paste in Pump Bottle (Mint)**BALM! Baby**$13.29**4.2★**▲ 46%**](https://www.amazon.com/dp/B0BFP4KVYC) [**Chrome Cherry SqueezMe Silicone Self-Closing Toothpaste Caps No-Mess Dispensing for Kids and Adults Easy Installation Compatible with Most Standard Tubes Clear 3-Pack**Chrome Cherry**$6.38**4.4★**▲ 39%**](https://www.amazon.com/dp/B07LCX8K8D) [**NOHOO Fluoride Free Foam Toothpaste Kids Fruit Flavour Natural Training Toothpaste for Baby Toddler Children Oral Cleaning and Cavity Protection Strawberry Orange Peach Cantaloupe**NOHOO**$21.95**4.2★**▲ 30%**](https://www.amazon.com/dp/B09PQBHKSD)
**~~View all trending →~~**
## **What reviews say buyers love and hate about kids toothpaste pump**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**20%
*“Good deal”*
**Quality-Overall**8%
*“quality is always consistent”*
**Oral Hygiene**8%
*“Clean teeth”*
**Ease Of Use**7%
*“Ease of use”*
**Ease Of Cleaning**7%
*“Keep it clean”*
**Tooth Brightening**6%
*“Great for sparkling white teeth”*
**Cleansing**6%
*“Clean teeth, fresh breath”*
**Advertised Vs Actual Product**5%
*“As described”*
**Color**5%
*“The color was cool”*
**Smell**3%
*“Smells fresh”*
### **What buyers complain about **
**Color**12%
*“No pink”*
**Value For Money**9%
*“I think the price is a little be elevated”*
**Ease Of Cleaning**9%
*“Not exactly clean”*
**Ease Of Use**7%
*“Not so easy to use”*
**Durability**6%
*“breaks too easily”*
**Functionality-Overall**5%
*“Didn't work”*
**Oral Hygiene**5%
*“Toothpaste oozes out”*
**Smell**3%
*“It smells so much like actual bubble gum that Ive caught myself double-checking the label to make sure Im not accidentally frosting a cupcake with it”*
**Leak-Proof**2%
*“Side Seam Leaks”*
**Size-Overall**2%
*“But too big for kids”*
### **Top return reasons **
**Size-Overall**22%
**Advertised Vs Actual Product**18%
**Dispensing Mechanism**8%
**Functionality-Overall**8%
**Value For Money**5%
**Leak-Proof**4%
**Product Condition**4%
**Ingredients-Overall**3%
**Color**3%
**Smell**2%
## **Common kids toothpaste pump questions**
- **Is kids toothpaste pump profitable to sell on Amazon United States?**
- The niche generates $56K/yr across 18 tracked products. 90-day search growth is -22.8%. Flapen's verdict: Skip it (39/100).
- **How competitive is the kids toothpaste pump niche?**
- 10 brands and 120 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in kids toothpaste pump?**
- Top complaints mined from reviews: Color, Value For Money, Ease Of Cleaning. The return rate is 0.3%.
- **When does demand for kids toothpaste pump peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the kids toothpaste pump niche?**
- Listings span $2.69–$26.64; the average listing price is $11.05 (sweet spot $15–$100). The average incumbent carries 5,051 reviews — the moat a new listing must climb.
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