---
title: "Kids Toothbrushes 6-12 — $43K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/kids-toothbrushes-6-12"
last_updated: "2026-08-12T14:13:41.589Z"
locale: en
meta:
description: "Amazon product research for kids toothbrushes 6-12: $43K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for kids toothbrushes 6-12: $43K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Kids Toothbrushes 6-12 — $43K/mo Amazon US Product Research"
---
# **Kids Toothbrushes 6-12**
**Worth a look**
Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 60Growth 20Conversion 81Competition 89Returns 98Price range 78Avg price 59Brand share 46Review moat 24Quality gap 23
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Conversion**
**Great****8.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$2.54–$61.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$512K**
$512K/yr · 459K searches
**Avg price**
**Good****$13.03**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****5,655.34**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-10.5%**
90-day search growth — must beat 0% to launch
## **Is kids toothbrushes 6-12 profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, kids toothbrushes 6-12 is a $512K/yr Amazon United States market (459K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 58/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kids toothbrushes 6-12 market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **40K–50K**
- avg 500–750/product
- **Revenue / yr**
- **$521K–$652K**
- units × avg price
- **Conversion rate**
- **8.6%**
- **Avg BSR**
- **#42**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **43%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **138 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**19 **▼falling
**Sellers**
**155**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**26%**
Top 20: 64%
**Open market**
**18%**
- Oral-B47% - Brush Buddies10% - GuruNanda8% - FIREFLY6% - Colgate6% - SEAGO4%
## **kids toothbrushes 6-12 demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.5% search growth over the last 90 days.
20K15KHoliday '24Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/health-household/kids-toothbrushes-6-12/trend)
## **Top kids toothbrushes 6-12 search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **oral b kids toothbrush**65K/yr-1.2%6.0% conv. - **girls toothbrush**56K/yr-19.1%9.1% conv. - **toothbrush kids 8-12**42K/yr-11.5%10.7% conv. - **boys toothbrush**44K/yr-14.7%5.8% conv. - **toothbrush for kids 8-12**23K/yr-6.5%5.5% conv. - **kids toothbrush set**29K/yr-6.6%2.4% conv. - **tooth brush for kids 6-12**24K/yr-18.6%5.7% conv. - **soft toothbrush for kids**19K/yr-24.0%9.2% conv. - **kids toothbrush oral b**15K/yr+7.4%6.5% conv. - **kids toothbrushes 6-12**17K/yr+6.2%4.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/kids-toothbrushes-6-12/search-terms)
## **Top kids toothbrushes 6-12 products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$20K8%$41K12%$61K16%$82K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Oral-B Pro-Health Junior CrossAction Galaxy Toothbrush Ages 6+ Soft - Pack of 3**Oral-B**$9.28**4.7★1,259 rev](https://www.amazon.com/dp/B0BBJR8PVJ) [2**Brush Buddies 6 Pack Barbie Toothbrushes for Kids Childrens Toothbrushes Soft Bristle Toothbrushes for Kids**Brush Buddies**$4.78**4.8★5,117 rev](https://www.amazon.com/dp/B08273JDYC) [3**Oral-B New Princess Toothbrush for Little Girls Children 3+ Extra Soft Characters Vary - Pack of 6 (Characters Vary)**Oral-B**$15.92**4.6★1,406 rev](https://www.amazon.com/dp/B07PV2XQF5) [4**Oral-B Pro-Health Junior CrossAction Galaxy Toothbrush Ages 6+ Soft - Pack of 6**Oral-B**$15.80**4.7★1,259 rev](https://www.amazon.com/dp/B0BBK88XFN) [5**Amazon Basics Kids Electric Toothbrush Battery Powered Soft Bristles Oscillating Brush Head Ages 4+ 2 Count 1-Pack (Previously Solimo)**Amazon Basics**$8.00**4.4★3,287 rev](https://www.amazon.com/dp/B08QWYFP2R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Oral-B Kids Manual Toothbrush Featuring Marvels Spiderman Soft Bristles for Children and Toddlers 3+ 2 Count**Oral-B**$6.08**267 rev10mo ago](https://www.amazon.com/dp/B007MJT3ZA) [**Colgate Extra Soft Kids Toothbrushes Advanced Cavity Fighter Kids Toothbrush Pack Extra Soft Bristles Help Remove Plaque and Stains for a Gentle Clean for Children Ages 6 and Up 4 Pack**Colgate**$7.03**11,845 rev1y ago](https://www.amazon.com/dp/B0DHSX9TF8) [**FIREFLY Clean N Protect Barbie Toothbrush with Antibacterial Cover Soft Bristles Battery Included Ages 3+ 1 Count**FIREFLY**$6.87**660 rev1y ago](https://www.amazon.com/dp/B0DNRD91QH) [**GuruNanda Butter On Gums Kids Toothbrush - 4 Pack Extra Soft Bristles Toothbrush for Kids Multi-Colored & Fun to Use for Beginner Cleaning - Ergonomic Grip Handle - BPA & Cruelty-Free (Age 3+)**GuruNanda**$4.02**1,600 rev2y ago](https://www.amazon.com/dp/B0CSTC2V3M) [**Brush Buddies Squishmallows Assorted Manual Toothbrushes Soft Toothbrushes Toothbrushes for Kids and Adults 4PK**Brush Buddies**$4.54**380 rev2y ago](https://www.amazon.com/dp/B0CPNXYC24)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GuruNanda Butter On Gums Kids Toothbrush - 4 Pack Extra Soft Bristles Toothbrush for Kids Multi-Colored & Fun to Use for Beginner Cleaning - Ergonomic Grip Handle - BPA & Cruelty-Free (Age 3+)**GuruNanda**$4.02**4.8★**▲ 101%**](https://www.amazon.com/dp/B0CSTC2V3M) [**Oral-B Kids Battery Toothbrush Featuring Marvels Spiderman Soft Bristles for Kids 3+**Oral-B**$6.88**4.7★**▲ 78%**](https://www.amazon.com/dp/B0BP5X3RST) [**Amazon Basics Kids Electric Toothbrush Battery Powered Soft Bristles Oscillating Brush Head Ages 4+ 2 Count 1-Pack (Previously Solimo)**Amazon Basics**$8.00**4.4★**▲ 32%**](https://www.amazon.com/dp/B08QWYFP2R) [**Kids Electric Toothbrush with Timer Toddler Toothbrush Age 2-4-8-12 Electric Toothbrush Kids Rainbow LED Light Up Vibrating Toothbrush Battery Operated Childrens Girls Sonic Tooth Brush (Pink Unicorn)**DADA-TECH**$16.26**4.6★**▲ 22%**](https://www.amazon.com/dp/B0D2CPT9XP) [**Oral-B Kids Manual Toothbrush Featuring Marvels Spiderman Soft Bristles for Children and Toddlers 3+ 2 Count**Oral-B**$6.08**4.6★**▲ 19%**](https://www.amazon.com/dp/B007MJT3ZA)
**~~View all trending →~~**
## **What reviews say buyers love and hate about kids toothbrushes 6-12**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**18%
*“Butter soft”*
**Value For Money**10%
*“Good value for money”*
**Quality-Overall**9%
*“Great quality and exactly as expected”*
**Ease Of Use**7%
*“Easy to hold”*
**Ease Of Cleaning**5%
*“provides excellent cleaning”*
**Design-Overall**5%
*“Brilliant design”*
**Brush Quality**5%
*“Very cute brush”*
**Tooth Sensitivity**4%
*“Great for sensitive gums”*
**Color**4%
*“Cute colors”*
**Tooth Brightening**4%
*“His teeth are sparkling”*
### **What buyers complain about **
**Durability**15%
*“Breaks quickly”*
**Hard Feel**13%
*“Not soft at all”*
**Size-Overall**9%
*“they are too long”*
**Charging**6%
*“Wont charge”*
**Quality-Overall**6%
*“was so much lower quality than its advertised”*
**Value For Money**6%
*“Not worth the price”*
**Battery Life**5%
*“Battery doesn't last”*
**Advertised Vs Actual Product**4%
*“not as advertised”*
**Ease Of Cleaning**4%
*“do not clean well”*
**Functionality-Overall**4%
*“Doesnt work well”*
### **Top return reasons **
**Size-Overall**33%
**Advertised Vs Actual Product**13%
**Functionality-Overall**13%
**Charging**8%
**Value For Money**5%
**Quality-Overall**4%
**Color**3%
**Defective Material/Parts**3%
**Hard Feel**3%
**Durability**2%
## **Common kids toothbrushes 6-12 questions**
- **Is kids toothbrushes 6-12 profitable to sell on Amazon United States?**
- The niche generates $512K/yr across 53 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -10.5%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the kids toothbrushes 6-12 niche?**
- 19 brands and 155 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in kids toothbrushes 6-12?**
- Top complaints mined from reviews: Durability, Hard Feel, Size-Overall. The return rate is 0.4%.
- **When does demand for kids toothbrushes 6-12 peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the kids toothbrushes 6-12 niche?**
- Listings span $2.54–$61.05; the average listing price is $13.03 (sweet spot $15–$100). The average incumbent carries 5,655 reviews — the moat a new listing must climb.
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