---
title: "Kids Mouth Guard — $27K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/health-household/kids-mouth-guard"
last_updated: "2026-08-12T16:28:40.957Z"
locale: en
meta:
description: "Amazon product research for kids mouth guard: $27K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for kids mouth guard: $27K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Kids Mouth Guard — $27K/mo Amazon US Product Research (2026)"
---
# **Kids Mouth Guard**
**Worth a look**
Shows beatable incumbent ratings (4.2★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 52Growth 14Conversion 60Competition 79Returns 71Price range 67Avg price 75Brand share 73Review moat 24Quality gap 84
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Avg price**
**Great****$15.05**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$7.58–$29.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$319K**
$319K/yr · 407K searches
**Review moat**
**Bad****5,039.6**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-22.2%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
## **Is kids mouth guard profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, kids mouth guard is a $319K/yr Amazon United States market (407K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Mar–Apr–Sep. Verdict: Worth a look — 59/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kids mouth guard market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **$301K–$376K**
- units × avg price
- **Conversion rate**
- **5.2%**
- **Avg BSR**
- **#47**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **140 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**22 **▲rising
**Sellers**
**76**
**Top-5 brand share**
**61%**
Top 20: 99%
**Top-5 click share**
**36%**
Top 20: 79%
**Open market**
**34%**
- LPONJAR20% - SAFEJAWZ12% - Bokzen11% - Shock Doctor11% - Oral Mart8% - SISU5%
## **kids mouth guard demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.2% search growth over the last 90 days.
13K8KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, Sep · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/health-household/kids-mouth-guard/trend)
## **Top kids mouth guard search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **kids mouth guard**141K/yr-26.9%4.8% conv. - **kids mouth guard for teeth grinding**24K/yr-8.1%5.7% conv. - **mouthguard kids**14K/yr+18.5%6.2% conv. - **kids teeth grinding mouth guard**16K/yr-5.3%3.2% conv. - **mouth guard for kids**18K/yr-18.2%2.2% conv. - **kids mouthguard**17K/yr-21.0%5.1% conv. - **mouth guard kids**17K/yr-28.3%3.7% conv. - **kids mouthguard flag football**11K/yr-9.4%5.0% conv. - **kids anti teeth grinding**15K/yr-38.0%1.5% conv. - **kids night guard teeth grinding**12K/yr-4.1%5.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/kids-mouth-guard/search-terms)
## **Top kids mouth guard products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$13K8%$26K12%$38K16%$51K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LPONJAR 5 Pack Toddler Kids Youth Moldable Sports Mouth Guard with Case**LPONJAR**$9.82**4.4★2,736 rev](https://www.amazon.com/dp/B09WQZCKCX) [2**LPONJAR 5 Pack Toddler Kids Youth Moldable Sports Mouth Guard with Case**LPONJAR**$9.83**4.4★2,736 rev](https://www.amazon.com/dp/B09WQZK7CM) [3**SAFEJAWZ Mouth Guard Dual Layer Mouthguard for Youth with Case Easy Fit Remoldable Mouthpiece for Football Boxing Lacrosse MMA Basketball & All Contact Sports (Kids <11 Years Black Fangz)**SAFEJAWZ**$15.84**4.4★3,673 rev](https://www.amazon.com/dp/B00ZA1C2FA) [4**SAFEJAWZ Mouth Guard Slim Fit Mouthguard for Youth with Case Easy Fit Remoldable Mouthpiece for Football Boxing Lacrosse MMA Basketball & All Contact Sports (Kids <11 Years Clear)**SAFEJAWZ**$9.82**4.2★16,119 rev](https://www.amazon.com/dp/B073CW1R7N) [5**Oral Mart White/Pink Youth Mouth Guard for Kids - Youth Mouthguard for Karate Flag Football Martial Arts Taekwondo Boxing Football Rugby BJJ Muay Thai Soccer Hockey**Oral Mart**$13.99**4.4★5,468 rev](https://www.amazon.com/dp/B01N2X9VWZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pink Mouth Guards for Kids 4 Pack Small Szie 1 Storage Case Included**HQGC**$17.67**4 rev3mo ago](https://www.amazon.com/dp/B0GWQHYSDB) [**4 Pack Mouth Guards for Kids Small Szie 1 Storage Case Included**HQGC**$15.06**3 rev3mo ago](https://www.amazon.com/dp/B0GTQ2JJMG) [**Kids Mouth Guard 4 Pack Small Size for Teeth Protection - Pink**Bokzen**$18.05**16 rev3mo ago](https://www.amazon.com/dp/B0GT4TVW7V) [**Mouth Guard for Kids Teeth Protection 4 Pack Small Size- Blue**Bokzen**$15.46**9 rev4mo ago](https://www.amazon.com/dp/B0GRGRKV6H) [**6 Pack Kids Night Guards for Grinding Teeth Comfortable Custom Kids Dental Guards for Teeth Grinding Moldable Child Mouth Guards for Clenching Teeth Bruxism TMJ Teeth Whitening Tray & Sports**Mictaning**$16.50**59 rev1y ago](https://www.amazon.com/dp/B0DJNVC1M5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**4 Pack Mouth Guards for Kids Small Szie 1 Storage Case Included**HQGC**$15.06**3.5★**▲ 207%**](https://www.amazon.com/dp/B0GTQ2JJMG) [**Pink Mouth Guards for Kids 4 Pack Small Szie 1 Storage Case Included**HQGC**$17.67**5.0★**▲ 204%**](https://www.amazon.com/dp/B0GWQHYSDB) [**Kids Mouth Guard 4 Pack Small Size for Teeth Protection - Pink**Bokzen**$18.05**3.6★**▲ 199%**](https://www.amazon.com/dp/B0GT4TVW7V) [**Mouth Guard for Kids Teeth Protection 4 Pack Small Size- Blue**Bokzen**$15.46**3.7★**▲ 189%**](https://www.amazon.com/dp/B0GRGRKV6H) [**Litlcutie Anti Grinding Guard 2 Color Night Guards for Teeth Grinding Mouth Guard for Grinding Teeth at Night 4 Pcs/2 Sizes Green/Pink**Litlcutie**$12.27**4.1★**▲ 147%**](https://www.amazon.com/dp/B0DFYC53Q8)
**~~View all trending →~~**
## **What reviews say buyers love and hate about kids mouth guard**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“Excellent Product”*
**Size-Overall**14%
*“Easy to fit”*
**Comfort-Overall**11%
*“They are very comfortable”*
**Ease Of Use**9%
*“The process is easy”*
**Value For Money**9%
*“Worth the money”*
**Tooth Sensitivity**4%
*“Good for teeth”*
**Instructions/User Manual/Troubleshooting**4%
*“Excellent instructions”*
**Durability**3%
*“They are durable”*
**Advertised Vs Actual Product**3%
*“As described”*
**Efficiency**2%
*“this one is simple and effective”*
### **What buyers complain about **
**Size-Overall**29%
*“Awkward fit”*
**Functionality-Overall**8%
*“Never worked”*
**Durability**7%
*“Lacks durability”*
**Value For Money**7%
*“Price increase”*
**Comfort-Overall**6%
*“Bulky and uncomfortable”*
**Quality-Overall**5%
*“the build quality is very poor”*
**Thickness**4%
*“Too Thick”*
**Ease Of Use**3%
*“Not easy”*
**Instructions/User Manual/Troubleshooting**2%
*“Bad instructions”*
**Hard Feel**2%
*“it is a bit hard on bottom”*
### **Top return reasons **
**Size-Overall**59%
**Functionality-Overall**9%
**Advertised Vs Actual Product**7%
**Comfort-Overall**5%
**Product Condition**3%
**Material Quality**2%
**Defective Material/Parts**2%
**Value For Money**2%
**Shape/Style**1%
**Quality-Overall**1%
## **Common kids mouth guard questions**
- **Is kids mouth guard profitable to sell on Amazon United States?**
- The niche generates $319K/yr across 43 tracked products. 6 of 8 products launched in the last 360 days are still selling. 90-day search growth is -22.2%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the kids mouth guard niche?**
- 22 brands and 76 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in kids mouth guard?**
- Top complaints mined from reviews: Size-Overall, Functionality-Overall, Durability. The return rate is 2.2%.
- **When does demand for kids mouth guard peak?**
- Demand peaks in Mar–Apr–Sep; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the kids mouth guard niche?**
- Listings span $7.58–$29.77; the average listing price is $15.05 (sweet spot $15–$100). The average incumbent carries 5,040 reviews — the moat a new listing must climb.
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