---
title: "Kids Mint Toothpaste — $21K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/kids-mint-toothpaste"
last_updated: "2026-08-12T13:22:59.213Z"
locale: en
meta:
description: "Amazon product research for kids mint toothpaste: $21K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for kids mint toothpaste: $21K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Kids Mint Toothpaste — $21K/mo Amazon US Product Research"
---
# **Kids Mint Toothpaste**
**Skip it**
A concentrated shelf (top 5 take 73% of clicks) — this niche doesn't clear our bar today.
Market size 47Growth 24Conversion 95Competition 23Returns 98Price range 61Avg price 58Brand share 25Review moat 25Quality gap 24
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$4.99–$30.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.98**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$255K**
$255K/yr · 164K searches
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****4,914.8**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-2.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
## **Is kids mint toothpaste profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, kids mint toothpaste is a $255K/yr Amazon United States market (164K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kids mint toothpaste market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **15K–20K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$195K–$260K**
- units × avg price
- **Conversion rate**
- **12.0%**
- **Avg BSR**
- **#88**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **136 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▲rising
**Sellers**
**93**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**7%**
- Tom's of Maine28% - Himalaya26% - Crest23% - Aquafresh10% - SENSODYNE PRONAMEL4% - Colgate3% - Open — no brand owns it (3 brands, 7%)
## **kids mint toothpaste demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.7% search growth over the last 90 days.
4K3KBlack Friday '24Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/health-household/kids-mint-toothpaste/trend)
## **Top kids mint toothpaste search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **kids mint toothpaste**70K/yr-6.1%9.4% conv. - **kids toothpaste mint**30K/yr+7.7%9.1% conv. - **kids mint toothpaste with fluoride**14K/yr-19.7%6.5% conv. - **mint toothpaste kids**7K/yr+0.1%7.6% conv. - **mint kids toothpaste**7K/yr+7.9%11.0% conv. - **toddler mint toothpaste**5K/yr-4.1%8.5% conv. - **toothpaste kids mint**4K/yr+28.6%8.0% conv. - **toms mint kids toothpaste**3K/yr+25.4%26.5% conv. - **toms wicked cool toothpaste**2K/yr+144.1%20.1% conv. - **toddler toothpaste mint**3K/yr+20.3%8.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/kids-mint-toothpaste/search-terms)
## **Top kids mint toothpaste products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$26K20%$51K30%$77K40%$102K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Toms of Maine Natural Wicked Cool! Fluoride Toothpaste for Kids Mild Mint 5.1 oz. 3-Pack**Tom's of Maine**$13.79**4.7★3,495 rev](https://www.amazon.com/dp/B084K4F4ZV) [2**Himalaya Botanique Kids Toothpaste Cool Mint Fluoride-Free Gentle No Artificial Colors SLS Free Gluten Free Cruelty Free Vegan Foaming 4 Oz 1 Pack**Himalaya**$6.27**4.6★9,030 rev](https://www.amazon.com/dp/B081B9H837) [3**Himalaya Botanique Kids Cool Mint Toothpaste with xylitol Gentle Foaming Fluoride Free Kids Toothpaste and Toddler Toothpaste Vegan Toothpaste Kids for Fresh Daily Plaque Care SLS Free (Pack of 2)**Himalaya**$11.36**4.7★478 rev](https://www.amazon.com/dp/B09VYLS9K6) [4**Crest Kids Cavity Protection Toothpaste Crest Kids Toothpaste For Children And Toddlers 2+ Sparkle Fun 4.6 Oz (Pack of 3) Toothpaste For Kids Packaging may vary**Crest**$4.99**4.8★35,204 rev](https://www.amazon.com/dp/B07ZK1573S) [5**Crest Kids Enamel + Cavity Protection Toothpaste 4.1oz (Pack of 3)**Crest**$12.11**4.7★1,812 rev](https://www.amazon.com/dp/B09KP3PNNC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hello Penguin Chill Kids Toothpaste with Fluoride Kids Mint Toothpaste with Cherry Flavor Freshens Breath and Helps Prevent Cavities Strengthens Enamel SLS Free 4.2 oz Tube (Pack of 3)**hello**$14.66**39 rev7mo ago](https://www.amazon.com/dp/B0G7MKDF6T) [**Colgate Harry Potter Kids Toothpaste with Fluoride 4 Pack Bubbling Cauldron Bubblegum Toothpaste Flavor Ages 2+ Sugar Free and Gluten Free 4.6 Oz Tubes**Colgate**$13.13**458 rev7mo ago](https://www.amazon.com/dp/B0G44LYG35) [**Colgate Kids Bluey Toothpaste with Fluoride for Cavity Protection Ages 2+ ADA Accepted Sugar Free and Gluten Free Bubble Fruit Flavor 4 Pack 4.6 Oz Tubes**Colgate**$12.89**458 rev1y ago](https://www.amazon.com/dp/B0FH7KWSYQ) [**Sensodyne Pronamel Kids Toothpaste Fluoride Anticavity Toothpaste Cavity and Enamel Protection for Ages 2+ Berry Twist Flavored 4 oz (2 Pack)**SENSODYNE PRONAMEL**$7.81**1,836 rev1y ago](https://www.amazon.com/dp/B0DK1VDQPC) [**Boka Fluoride Free Toothpaste Nano Hydroxyapatite Toothpaste - Watermelon Mint Flavor 4 oz 1Pk**Boka**$12.00**11,792 rev3y ago](https://www.amazon.com/dp/B0BSRCQR2S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hello Penguin Chill Kids Toothpaste with Fluoride Kids Mint Toothpaste with Cherry Flavor Freshens Breath and Helps Prevent Cavities Strengthens Enamel SLS Free 4.2 oz Tube (Pack of 3)**hello**$14.66**4.4★**▲ 315%**](https://www.amazon.com/dp/B0G7MKDF6T) [**Colgate Harry Potter Kids Toothpaste with Fluoride 4 Pack Bubbling Cauldron Bubblegum Toothpaste Flavor Ages 2+ Sugar Free and Gluten Free 4.6 Oz Tubes**Colgate**$13.13**4.8★**▲ 308%**](https://www.amazon.com/dp/B0G44LYG35) [**Himalaya Botanique Kids Cool Mint Toothpaste with xylitol Gentle Foaming Fluoride Free Kids Toothpaste and Toddler Toothpaste Vegan Toothpaste Kids for Fresh Daily Plaque Care SLS Free (Pack of 2)**Himalaya**$11.36**4.7★**▲ 90%**](https://www.amazon.com/dp/B09VYLS9K6) [![Sensodyne Pronamel Children Daily Fluoride Toothpaste [Pack of 5]](https://m.media-amazon.com/images/I/41FIPzK5RFL.jpg)**Sensodyne Pronamel Children Daily Fluoride Toothpaste \[Pack of 5\]**Sensodyne**$30.38**4.4★**▲ 58%**](https://www.amazon.com/dp/B00EDKGRDC) [**Aquafresh My Big Teeth Toothpaste 6 Years+ (50ml)**Aquafresh**$8.43**4.6★**▲ 31%**](https://www.amazon.com/dp/B0017KIWRA)
**~~View all trending →~~**
## **What reviews say buyers love and hate about kids mint toothpaste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**20%
*“Definitely worth the money”*
**Quality-Overall**11%
*“quality is always consistent”*
**Tooth Brightening**7%
*“Colo and whitening effect is decent”*
**Cleansing**7%
*“Cleans very good”*
**Color**6%
*“The color was cool”*
**Ease Of Cleaning**5%
*“Cleans great”*
**Texture/Consistency-Overall**5%
*“The texture is smooth”*
**Advertised Vs Actual Product**5%
*“does what its suppose to”*
**Breathability**5%
*“Breath freshness”*
**Tooth Sensitivity**4%
*“I also like that it protects sensitive teeth while being gentle”*
### **What buyers complain about **
**Value For Money**14%
*“Not worth the cost”*
**Ease Of Use**10%
*“even I struggle opening it”*
**Color**9%
*“Stains with blue”*
**Advertised Vs Actual Product**6%
*“I feel a tad deceived by the name”*
**Smell**6%
*“I think it smells like cough syrup”*
**Ease Of Cleaning**5%
*“not feeling very clean”*
**Thickness**5%
*“Needs to be more thick”*
**Size-Overall**4%
*“But too big for kids”*
**Leak-Proof**4%
*“Side Seam Leaks”*
**Taste-Overall**3%
*“Mild taste”*
### **Top return reasons **
**Advertised Vs Actual Product**23%
**Size-Overall**9%
**Value For Money**8%
**Ingredients-Overall**8%
**Leak-Proof**7%
**Product Condition**5%
**Flavor**5%
**Smell**4%
**Color**4%
**Defective Material/Parts**4%
## **Common kids mint toothpaste questions**
- **Is kids mint toothpaste profitable to sell on Amazon United States?**
- The niche generates $255K/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.7%. Flapen's verdict: Skip it (45/100).
- **How competitive is the kids mint toothpaste niche?**
- 9 brands and 93 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in kids mint toothpaste?**
- Top complaints mined from reviews: Value For Money, Ease Of Use, Color. The return rate is 0.3%.
- **When does demand for kids mint toothpaste peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the kids mint toothpaste niche?**
- Listings span $4.99–$30.38; the average listing price is $12.98 (sweet spot $15–$100). The average incumbent carries 4,915 reviews — the moat a new listing must climb.
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