---
title: "Search terms — kids electric toothbrushes - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/kids-electric-toothbrushes/search-terms"
last_updated: "2026-07-21T07:18:04.363Z"
locale: en
meta:
  description: "kids electric toothbrushes shows a $5.5M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "kids electric toothbrushes shows a $5.5M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — kids electric toothbrushes - Flapen"
---

# **kids electric toothbrushes**

**Worth a look**

Shows a $5.5M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 98Growth 24Conversion 72Competition 83Returns 95Price range 81Avg price 89Brand share 66Review moat 24Quality gap 30

**Market size**

**Incredible****$5.5M**

$5.5M/yr · 4.0M searches

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$20.52**

avg listing price — sweet spot $15–$100

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Price range**

**Great****$5.17–$61.05**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.6%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-2.9%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****5,788.74**

avg incumbent reviews — the moat a new listing must climb