---
title: "Keto Protein Powder — $17K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/keto-protein-powder"
last_updated: "2026-08-12T13:34:57.350Z"
locale: en
meta:
description: "Amazon product research for keto protein powder: $17K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for keto protein powder: $17K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Keto Protein Powder — $17K/mo Amazon US Product Research"
---
# **Keto Protein Powder**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 39Growth 18Conversion 38Competition 77Returns 100Price range 95Avg price 95Brand share 70Review moat 20Quality gap 55
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$36.76**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$19.78–$64.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$198K**
$198K/yr · 178K searches
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****13,158.05**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-14.1%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
## **Is keto protein powder profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, keto protein powder is a $198K/yr Amazon United States market (178K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 57/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **keto protein powder market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$184K–$221K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#74**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **80 months**
- **Avg seller age**
- **136 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**23 **▲rising
**Sellers**
**649**
**Top-5 brand share**
**63%**
Top 20: 98%
**Top-5 click share**
**38%**
Top 20: 81%
**Open market**
**31%**
- Orgain19% - Isopure15% - Premier Protein13% - KETO SCIENCE11% - Preferred Elements6% - Ancient Nutrition6%
## **keto protein powder demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.1% search growth over the last 90 days.
23K18KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/us/health-household/keto-protein-powder/trend)
## **Top keto protein powder search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **keto protein powder**105K/yr-15.3%2.3% conv. - **keto protein**26K/yr-3.2%1.1% conv. - **protein powder keto**11K/yr+8.5%1.3% conv. - **keto friendly protein powder**9K/yr-26.6%1.4% conv. - **protein keto**5K/yr-6.5%0.8% conv. - **protein powder keto friendly**4K/yr-25.8%1.8% conv. - **ketogenic protein powder**4K/yr-49.6%1.3% conv. - **keto vanilla protein powder**2K/yr-3.0%5.8% conv. - **keto whey protein powder**3K/yr-20.7%2.6% conv. - **ketogenics zero-carb keto protein powder**3K/yr-11.6%1.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/keto-protein-powder/search-terms)
## **Top keto protein powder products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$6K6%$12K9%$18K12%$24K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Orgain Keto Collagen Protein Powder Chocolate - 10g Grass Fed Hydrolyzed Collagen Peptides for Women & Men Type I & III 5g MCT Oil - Hair Skin Nail & Joint Support Non-GMO Gluten Free - 0.88lb**Orgain**$25.22**4.5★8,762 rev](https://www.amazon.com/dp/B07Q1YYD1P) [2**Isopure Zero Carb 100% Pure Whey Isolate Protein Powder Lactose Free Gluten Free with Vitamins Creamy Vanilla 25g Protein Per Serving 1 Lb 15 Servings (Packaging May Vary)**Isopure**$27.05**4.5★28,728 rev](https://www.amazon.com/dp/B002U7YZXY) [3**Premier Protein Powder Vanilla Milkshake 30g Protein 1g Sugar 100% Whey Protein Keto Friendly No Soy Gluten Free 23.3 oz (17 Servings)**Premier Protein**$25.72**4.6★28,846 rev](https://www.amazon.com/dp/B06ZZ3PJQD) [4**Keto Science Ketogenic Meal Shake Vanilla Dietary Supplement Keto Protein Rich in MCTs and Protein Packed with Collagen Vitamins and Minerals Keto and Paleo Friendly Weight Loss (14 servings) 20.83Oz**KETO SCIENCE**$20.51**4.4★4,169 rev](https://www.amazon.com/dp/B07K2X5JKN) [5**Keto Collagen Protein Powder with MCT Oil Keto and Paleo Friendly Grass Fed and Pasture Raised Hydrolyzed Collagen Peptides Fits Low Carb Diet and Keto Snacks KEYTO Chocolate Flavor**Preferred Elements**$31.83**4.5★4,782 rev](https://www.amazon.com/dp/B07F6MWRRJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ancient Nutrition Multi Protein Animal Based Powder + Creatine 26g Protein Grass Fed Whey Bone Broth Collagen Peptides 5g Creatine Monohydrate Colostrum & Probiotics Dark Chocolate 15 Servings**Ancient Nutrition**$58.38**68 rev9mo ago](https://www.amazon.com/dp/B0FSN6FRWR) [**Owyn Only What You Need Pro Elite High Protein Powder 30g Vegan Protein for Workout Recovery Delicious Smooth Taste Zero Sugar Low Net Carbs Vanilla 12 Servings (1.32 LB)**OWYN Only What You Need**$21.32**1,158 rev1y ago](https://www.amazon.com/dp/B0CV8RTDYX) [**NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives**NAKED**$44.40**10,286 rev2y ago](https://www.amazon.com/dp/B00XIKPUK4) [**Jocko Fuel Whey Protein Powder Vanilla Milkshake 22g Protein Digestive Enzymes + Probiotic Blend No Sugar Added with Essential Amino Acids + Electrolyte Minerals 28 Servings**Jocko Fuel**$41.72**1,122 rev2y ago](https://www.amazon.com/dp/B0CH1T1ZPM) [**GHOST Whey Protein Powder Cinnabon - 2LB 25G of Protein - Cinnamon Roll Flavored Isolate Concentrate & Hydrolyzed Whey Protein Blend - Post Workout Shakes - Soy & Gluten Free**GHOST**$49.25**5,182 rev3y ago](https://www.amazon.com/dp/B0BYBB4HF7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ancient Nutrition Multi Protein Animal Based Powder + Creatine 26g Protein Grass Fed Whey Bone Broth Collagen Peptides 5g Creatine Monohydrate Colostrum & Probiotics Dark Chocolate 15 Servings**Ancient Nutrition**$58.38**4.4★**▲ 336%**](https://www.amazon.com/dp/B0FSN6FRWR) [**NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives**NAKED**$44.40**4.3★**▲ 134%**](https://www.amazon.com/dp/B00XIKPUK4) [**Isopure Zero Carb 100% Pure Whey Isolate Protein Powder Gluten Free With Vitamins Cookies & Cream 25g Protein Per Serving 1 Lb 15 Servings (Packaging May Vary)**Isopure**$22.02**4.4★**▲ 133%**](https://www.amazon.com/dp/B005E2WNOU) [**Owyn Only What You Need Pro Elite High Protein Powder 30g Vegan Protein for Workout Recovery Delicious Smooth Taste Zero Sugar Low Net Carbs Vanilla 12 Servings (1.32 LB)**OWYN Only What You Need**$21.32**4.1★**▲ 101%**](https://www.amazon.com/dp/B0CV8RTDYX) [**Jocko Fuel Whey Protein Powder Vanilla Milkshake 22g Protein Digestive Enzymes + Probiotic Blend No Sugar Added with Essential Amino Acids + Electrolyte Minerals 28 Servings**Jocko Fuel**$41.72**4.6★**▲ 89%**](https://www.amazon.com/dp/B0CH1T1ZPM)
**~~View all trending →~~**
## **What reviews say buyers love and hate about keto protein powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**26%
*“Absolutely delicious”*
**Nutritional Content**20%
*“Great Protein Powder”*
**Flavor**11%
*“AMAZING flavor”*
**Quality-Overall**7%
*“The product has always been a consistent quality”*
**Solubility**3%
*“Dissolves easily”*
**Blend/Ratio**3%
*“Blends well”*
**Ingredients-Overall**3%
*“Simple ingredients”*
**Value For Money**2%
*“Amazing value”*
**Sweetness**2%
*“Not too artifically sweet”*
**Vegan/Organic**1%
*“Great vegan protein”*
### **What buyers complain about **
**Taste-Overall**27%
*“Chemical taste”*
**Flavor**8%
*“Didnt like the flavor”*
**Value For Money**6%
*“Too expensive”*
**Nutritional Content**6%
*“False Advertising and Incorrect Nutrition Information”*
**Solubility**4%
*“Does not mix well”*
**Sweetness**3%
*“Cloyingly Sweet”*
**Texture/Consistency-Overall**3%
*“grainy texture”*
**Artificial Sweeteners**2%
*“Tastes like just artificial sugar”*
**Smell**1%
*“Smells bad”*
**Ingredients-Overall**1%
*“Too much sodium 390mg”*
### **Top return reasons **
**Taste-Overall**21%
**Ingredients-Overall**18%
**Flavor**13%
**Advertised Vs Actual Product**5%
**Nutritional Content**5%
**Sweetness**5%
**Value For Money**5%
**Moist/Dry**4%
**Stale/Rotten/Spoiled**4%
**Shape/Style**3%
## **Common keto protein powder questions**
- **Is keto protein powder profitable to sell on Amazon United States?**
- The niche generates $198K/yr across 40 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.1%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the keto protein powder niche?**
- 23 brands and 649 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in keto protein powder?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
- **When does demand for keto protein powder peak?**
- Demand peaks in Jan–Feb; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the keto protein powder niche?**
- Listings span $19.78–$64.06; the average listing price is $36.76 (sweet spot $15–$100). The average incumbent carries 13,158 reviews — the moat a new listing must climb.
## **Related niches to research next**
Same-category niches scoring near this one — the next ones worth researching.
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)