---
title: "Kentucky Derby Napkins — $2K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/kentucky-derby-napkins"
last_updated: "2026-08-12T18:26:18.865Z"
locale: en
meta:
description: "Amazon product research for kentucky derby napkins: $2K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for kentucky derby napkins: $2K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Kentucky Derby Napkins — $2K/mo Amazon US Product Research"
---
# **Kentucky Derby Napkins**
**Worth a look**
Shows a thin review moat (45 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 6Growth 96Conversion 54Competition 90Returns 98Price range 33Avg price 46Brand share 87Review moat 98Quality gap 16
**Review moat**
**Incredible****44.91**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+157.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Conversion**
**Good****4.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$11.51**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$5.65–$19.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$22K**
$22K/yr · 44K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
## **Is kentucky derby napkins profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, kentucky derby napkins is a $22K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 63/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kentucky derby napkins market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$58K–$69K**
- units × avg price
- **Conversion rate**
- **4.4%**
- **Avg BSR**
- **#1,577**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **82%**
- **Out of stock**
- **5.5%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **179 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**43 **▲rising
**Sellers**
**59**
**Top-5 brand share**
**48%**
Top 20: 83%
**Top-5 click share**
**25%**
Top 20: 64%
**Open market**
**48%**
- Boston International16% - Westrick13% - IHR Ideal Home Range10% - Fancy Land6% - Weekgrat4% - Hokinaa4%
## **kentucky derby napkins demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +157.4% search growth over the last 90 days.
10K6KSpike '24Black Friday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May · busiest ÷ quietest = 76.2×
[**Open Trend **](https://flapen.com/research/us/health-household/kentucky-derby-napkins/trend)
## **Top kentucky derby napkins search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **kentucky derby napkins**18K/yr+102.7%10.7% conv. - **derby napkins**13K/yr+229.0%8.9% conv. - **kentucky derby cocktail napkins**6K/yr+126.3%11.1% conv. - **derby cocktail napkins**4K/yr+175.2%8.5% conv. - **kentucky derby napkins 2026**3K/yr+548.5%12.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/kentucky-derby-napkins/search-terms)
## **Top kentucky derby napkins products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$4464%$8926%$1K8%$2K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**IHR Ideal Home Range Cocktail Napkins Disposable 3-Ply Paper Party Napkin Pack 5 x 5 Derby Jockey & Julep 20-Count**IHR Ideal Home Range**$5.65**4.9★61 rev](https://www.amazon.com/dp/B0DQ8DCDD8) [2**Boston International Celebrate the Home Sporty 3-Ply Paper Cocktail Napkins 5 x 5-Inches Jockey Silk 20-Count**Boston International**$6.71**4.8★80 rev](https://www.amazon.com/dp/B07993MNJK) [3**Kentucky Derby 152nd Beverage Napkins 152nd 2026 Derby Decorations - Pack of 16 by Westrick: These napkins measure 6.75 x 6.6**Westrick**$15.14**4.4★78 rev](https://www.amazon.com/dp/B0FX9C95J8) [4**Kentucky Derby 152nd Luncheon Napkins 152nd 2026 Derby Decorations - Pack of 16 by Westrick**Westrick**$16.78**4.7★165 rev](https://www.amazon.com/dp/B0FX9BY33C) [5**Weekgrat 100 Pcs Derby Cocktail Napkins Kentuck Napkins Run for the Roses Horse Race Cocktail Beverage Supplies for Derby Day Party Supplies**Weekgrat**$11.94**4.6★44 rev](https://www.amazon.com/dp/B0DSFSC8PZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**50PCS Party Napkins Decorations Disposable Paper Luncheons Cocktail Dinners Napkins Celebrations Tableware Party Supplies (Derby)**HFBOBP**$6.93**154 rev4mo ago](https://www.amazon.com/dp/B0GRFQBYZY) [**Hokinaa Derby Party Decorations Napkins - 50 Pcs Horse Race Day Gingham Paper Decorative Napkin Sets Disposable Racing for the Roses Cocktail Guest Table Luncheon Decor Supplies Bulk 6.5 x 6.5 In**Hokinaa**$7.47**42 rev5mo ago](https://www.amazon.com/dp/B0GLGTMQZ1) [**100 PCS Derby Day Cocktail Napkins- 2-Ply Disposable Rose Horse Printed Party Napkin Pack Horse Race Party Decorations Supplies for Derby Day 6.5X 6.5**YGEINIT**$9.67**11 rev5mo ago](https://www.amazon.com/dp/B0GCMSH6Z8) [**100 Pcs Derby Napkins 6.5 Inch Horse Racing Cocktail Napkins Disposable Decorations 2026 Run for The Roses Derby Day Party Supplies Decor**UALOPIC**$11.83**5 rev5mo ago](https://www.amazon.com/dp/B0GKNN3CPL) [**Big Dot of Happiness Derby Horse Race Napkins Colorful Jockey Silks Kentucky Party Decor White 3-Ply Paper Beverage Cocktail Napkins - 24 Count**Big Dot of Happiness**$12.88**3 rev6mo ago](https://www.amazon.com/dp/B0GJ35WJZR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**50PCS Party Napkins Decorations Disposable Paper Luncheons Cocktail Dinners Napkins Celebrations Tableware Party Supplies (Derby)**HFBOBP**$6.93**4.5★**▲ 54%**](https://www.amazon.com/dp/B0GRFQBYZY) [**HOWAF 60Pcs Kentucky Party Horse Derby Napkins Run for the Rose Disposable Paper Horse Racing Party Supplies Derby Race Napkins for Table Decoration**HOWAF**$11.58**4.8★**▲ 52%**](https://www.amazon.com/dp/B0DYDRCS69) [**Hokinaa Derby Party Decorations Napkins - 50 Pcs Horse Race Day Gingham Paper Decorative Napkin Sets Disposable Racing for the Roses Cocktail Guest Table Luncheon Decor Supplies Bulk 6.5 x 6.5 In**Hokinaa**$7.47**4.8★**▲ 46%**](https://www.amazon.com/dp/B0GLGTMQZ1) [**Fancy Land Horse Racing Napkins 100 Pcs Derby Horse Disposable Paper Napkins Party Supplies**Fancy Land**$9.64**4.7★**▲ 28%**](https://www.amazon.com/dp/B0FYX959SX) [**Kentucky Derby 152nd Luncheon Napkins 152nd 2026 Derby Decorations - Pack of 16 by Westrick**Westrick**$16.78**4.7★**▲ 26%**](https://www.amazon.com/dp/B0FX9BY33C)
**~~View all trending →~~**
## **What reviews say buyers love and hate about kentucky derby napkins**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**36%
*“Great quality cute sayings was a perfect party of the derby party”*
**Color**22%
*“Bright colors”*
**Advertised Vs Actual Product**9%
*“Nice as described”*
**Design-Overall**8%
*“The red rose design is really cute”*
**Thickness**6%
*“Theyre thick and cocktail-sized when folded,”*
**Size-Overall**6%
*“A nice size”*
**Value For Money**5%
*“Good price point”*
**Strength**3%
*“Hold up well”*
**Durability**3%
*“They feel durable”*
**Absorbency**1%
*“surprisingly absorbent”*
### **What buyers complain about **
**Value For Money**17%
*“For $1.25/napkin that is super disappointing”*
**Thickness**14%
*“I was very very disappointed with how thin they were”*
**Thin**9%
*“Thin”*
**Strength**9%
*“Not very strong”*
**Color**9%
*“Red color is much darker than photo”*
**Size-Overall**3%
*“Smaller than described”*
**Advertised Vs Actual Product**3%
*“Smaller than described”*
**Material Quality**3%
*“very cheap material”*
**Absorbency**2%
*“The side with the foil detail is a little hard to use as the foil isn't absorbent”*
**Smell**2%
*“The only downside is the smell right out of the package”*
### **Top return reasons **
**Size-Overall**52%
**Color**13%
**Value For Money**9%
**Advertised Vs Actual Product**9%
**Quality-Overall**8%
**Smell**2%
**Design-Overall**1%
**Thickness**1%
**Functionality-Overall**1%
**Color Fading/Discoloration**1%
## **Common kentucky derby napkins questions**
- **Is kentucky derby napkins profitable to sell on Amazon United States?**
- The niche generates $22K/yr across 65 tracked products. 0 of 30 products launched in the last 360 days are still selling. 90-day search growth is +157.4%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the kentucky derby napkins niche?**
- 43 brands and 59 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in kentucky derby napkins?**
- Top complaints mined from reviews: Value For Money, Thickness, Thin. The return rate is 0.4%.
- **When does demand for kentucky derby napkins peak?**
- Demand peaks in Mar–Apr–May; the busiest month runs 76.2× the quietest.
- **What does it cost to enter the kentucky derby napkins niche?**
- Listings span $5.65–$19.63; the average listing price is $11.51 (sweet spot $15–$100). The average incumbent carries 45 reviews — the moat a new listing must climb.
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