---
title: "Just Ingredients Protein Powder — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/just-ingredients-protein-powder"
last_updated: "2026-08-12T13:29:15.740Z"
locale: en
meta:
description: "Amazon product research for just ingredients protein powder: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for just ingredients protein powder: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Just Ingredients Protein Powder — Amazon US Product Research"
---
# **Just Ingredients Protein Powder**
**Launch it**
A $7.8M/yr market growing +15.1% this quarter with returns at 0.0% — clears our launch bar.
Market size 100Growth 44Conversion 62Competition 49Returns 100Price range 95Avg price 94Brand share 7Review moat 54Quality gap 63
**Market size**
**Incredible****$7.8M**
$7.8M/yr · 3.0M searches
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Price range**
**Incredible****$22.91–$76.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$48.10**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,320.54**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+15.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
## **Is just ingredients protein powder profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, just ingredients protein powder is a $7.8M/yr Amazon United States market (3.0M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 64/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **just ingredients protein powder market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **150K–200K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **$7.2M–$9.6M**
- units × avg price
- **Conversion rate**
- **5.4%**
- **Avg BSR**
- **#26**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **134 days**
## **Competition: brands, sellers & click share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**567**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 95%
**Open market**
**1%**
- Truvani39% - Ballerina Farm23% - JUST INGREDIENTS20% - Levels Nutrition12% - Flexfinity3% - FlavCity2% - Open — no brand owns it (1 brand, 1%)
## **just ingredients protein powder demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +15.1% search growth over the last 90 days.
125K75KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/us/health-household/just-ingredients-protein-powder/trend)
## **Top just ingredients protein powder search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **truvani protein powder**817K/yr+15.0%6.1% conv. - **just ingredients protein powder**755K/yr+20.5%2.8% conv. - **ballerina farm protein powder**382K/yr+16.4%8.1% conv. - **levels whey protein grass fed powder**255K/yr+27.6%2.5% conv. - **truvani**268K/yr+14.1%5.0% conv. - **levels protein powder**134K/yr+5.5%1.7% conv. - **truvani plant protein powder vanilla**39K/yr+43.0%13.3% conv. - **ballerina farms protein powder**42K/yr-9.7%6.8% conv. - **levels protein**32K/yr+25.7%1.6% conv. - **orgain simple protein powder**35K/yr+11.2%6.9% conv. [**All search terms **](https://flapen.com/research/us/health-household/just-ingredients-protein-powder/search-terms)
## **Top just ingredients protein powder products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$779K20%$1.6M30%$2.3M40%$3.1M101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Truvani Organic Plant Based Protein Powder | Vanilla | 20g Pea Protein | 18 Servings | Vegan & Keto | Gluten & Dairy Free | Low Carb | No Added Sugar**Truvani**$39.15**4.2★1,367 rev](https://www.amazon.com/dp/B0DDQHLWFN) [2**Ballerina Farm Grass Fed Whey Protein Powder Vanilla Bean 24g Protein with Collagen Peptides Bovine Colostrum Hemp Hearts & Prebiotic Fiber No Added Sugar or Artificial Ingredients 20 Servings**Ballerina Farm**$59.45**4.5★225 rev](https://www.amazon.com/dp/B0GCP8CYTF) [3**Levels Grass Fed Whey Protein Powder No Artificials 24G of Protein Vanilla Bean 2LB**Levels Nutrition**$40.37**4.5★6,847 rev](https://www.amazon.com/dp/B071JG5QYT) [4**Truvani Organic Vegan Protein Powder | Chocolate | 20g Plant Based Pea Protein | 18 Servings | Keto | Gluten & Dairy Free | Low Carb | No Added Sugar**Truvani**$39.77**4.3★750 rev](https://www.amazon.com/dp/B0DDQHJ2NG) [5**Ballerina Farm Grass Fed Whey Protein Powder 4 Flavor Variety Pack 24g Protein with Collagen Peptides Bovine Colostrum Hemp Hearts & Prebiotic Fiber No Artificial Ingredients 12 Servings**Ballerina Farm**$48.58**4.4★185 rev](https://www.amazon.com/dp/B0GFH73X17)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JUST INGREDIENTS Protein Powder Sample Pack 10 Single Serve Stick Packs Grass-Fed Whey Protein 22-24g Protein No Sugar Added No Artificial Sweeteners Gluten-Free Keto-Friendly**JUST INGREDIENTS**$47.46**154 rev3mo ago](https://www.amazon.com/dp/B0GV1W181Z) [**Just Ingredients Vanilla Bean Protein Powder Smooth Clean Protein Blend | Flexfinity Shake Kit with Cup Straw & Stirrer**Flexfinity**$44.80**21 rev4mo ago](https://www.amazon.com/dp/B0GQ58HGT3) [**Ballerina Farm Grass Fed Whey Protein Powder 4 Flavor Variety Pack 24g Protein with Collagen Peptides Bovine Colostrum Hemp Hearts & Prebiotic Fiber No Artificial Ingredients 12 Servings**Ballerina Farm**$48.58**185 rev6mo ago](https://www.amazon.com/dp/B0GFH73X17) [**Ballerina Farm Grass Fed Whey Protein Powder Vanilla Bean 24g Protein with Collagen Peptides Bovine Colostrum Hemp Hearts & Prebiotic Fiber No Added Sugar or Artificial Ingredients 20 Servings**Ballerina Farm**$59.45**225 rev6mo ago](https://www.amazon.com/dp/B0GCP8CYTF) [**Ballerina Farm Grass Fed Whey Protein Powder Creamy Chocolate 24g Protein with Collagen Peptides Bovine Colostrum Hemp Hearts Prebiotic Fiber No Added Sugar or Artificial Ingredients 20 Servings**Ballerina Farm**$58.86**119 rev6mo ago](https://www.amazon.com/dp/B0GCQ1LMSK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JUST INGREDIENTS Protein Powder Sample Pack 10 Single Serve Stick Packs Grass-Fed Whey Protein 22-24g Protein No Sugar Added No Artificial Sweeteners Gluten-Free Keto-Friendly**JUST INGREDIENTS**$47.46**4.3★**▲ 190%**](https://www.amazon.com/dp/B0GV1W181Z) [**Just Ingredients Vanilla Bean Protein Powder Smooth Clean Protein Blend | Flexfinity Shake Kit with Cup Straw & Stirrer**Flexfinity**$44.80**4.3★**▲ 190%**](https://www.amazon.com/dp/B0GQ58HGT3) [**Ballerina Farm Grass Fed Whey Protein Powder Creamy Chocolate 24g Protein with Collagen Peptides Bovine Colostrum Hemp Hearts Prebiotic Fiber No Added Sugar or Artificial Ingredients 20 Servings**Ballerina Farm**$58.86**4.2★**▲ 115%**](https://www.amazon.com/dp/B0GCQ1LMSK) [**Ballerina Farm Grass Fed Whey Protein Powder 4 Flavor Variety Pack 24g Protein with Collagen Peptides Bovine Colostrum Hemp Hearts & Prebiotic Fiber No Artificial Ingredients 12 Servings**Ballerina Farm**$48.58**4.4★**▲ 67%**](https://www.amazon.com/dp/B0GFH73X17) [**JUST INGREDIENTS Vanilla Bean Protein Powder 20-Serving Blend with 100% Grass-Fed Whey & Organic Plant Proteins Real Vanilla Bean & Cinnamon Supports Muscle Recovery Energy***JUST INGREDIENTS**$46.38**4.5★**▲ 65%**](https://www.amazon.com/dp/B0D1W2865C)
**~~View all trending →~~**
## **What reviews say buyers love and hate about just ingredients protein powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**25%
*“Clean taste”*
**Nutritional Content**21%
*“Great Protein Supplement”*
**Flavor**11%
*“the flavor is accurate”*
**Ingredients-Overall**5%
*“Excellent Ingredients”*
**Quality-Overall**5%
*“Amazing quality”*
**Solubility**4%
*“Mixes easily”*
**Blend/Ratio**3%
*“Blends well”*
**Value For Money**2%
*“Great price”*
**Vegan/Organic**2%
*“Organic Natural Flavors”*
**Sweetness**1%
*“not overly sweet”*
### **What buyers complain about **
**Taste-Overall**23%
*“Taste is overpowering”*
**Value For Money**9%
*“Too expensive”*
**Flavor**8%
*“Weird flavor”*
**Nutritional Content**6%
*“I don't count calories or look at protein amounts”*
**Texture/Consistency-Overall**4%
*“texture are horrible”*
**Sweetness**4%
*“Sickeningly sweet”*
**Artificial Sweeteners**2%
*“Tastes like artificial sweetener- do not recommend :”*
**Solubility**2%
*“not easily soluble”*
**Smell**2%
*“It stinks”*
**Advertised Vs Actual Product**1%
*“false advertising”*
## **Common just ingredients protein powder questions**
- **Is just ingredients protein powder profitable to sell on Amazon United States?**
- The niche generates $7.8M/yr across 24 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +15.1%. Flapen's verdict: Launch it (64/100).
- **How competitive is the just ingredients protein powder niche?**
- 7 brands and 567 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in just ingredients protein powder?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
- **When does demand for just ingredients protein powder peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the just ingredients protein powder niche?**
- Listings span $22.91–$76.48; the average listing price is $48.10 (sweet spot $15–$100). The average incumbent carries 1,321 reviews — the moat a new listing must climb.
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