---
title: "Johnson Paste Wax — $51K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/johnson-paste-wax"
last_updated: "2026-08-12T15:40:15.797Z"
locale: en
meta:
description: "Amazon product research for johnson paste wax: $51K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for johnson paste wax: $51K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Johnson Paste Wax — $51K/mo Amazon US Product Research"
---
# **Johnson Paste Wax**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 65Growth 18Conversion 57Competition 27Returns 98Price range 40Avg price 95Brand share 10Review moat 50Quality gap 40
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$40.41**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$612K**
$612K/yr · 310K searches
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,531.19**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$7.55–$219.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-13.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
## **Is johnson paste wax profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, johnson paste wax is a $612K/yr Amazon United States market (310K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Feb–Mar–Aug. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **johnson paste wax market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **$606K–$808K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#150**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **31%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **92 months**
- **Avg seller age**
- **165 days**
## **Competition: brands, sellers & click share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**81**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**2%**
- Minwax69% - Trewax12% - SC Johnson8% - BWC COMPANY4% - Bumblechutes3% - HOWARD2% - Open — no brand owns it (1 brand, 2%)
## **johnson paste wax demand & seasonality**
Weekly Amazon search volume, last 67 weeks — -13.1% search growth over the last 90 days.
6K4KPrime Day '25Spike '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb, Mar, Aug · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/health-household/johnson-paste-wax/trend)
## **Top johnson paste wax search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **minwax wood stain**76K/yr-2.2%1.1% conv. - **minwax**44K/yr+7.7%1.8% conv. - **johnson paste wax**33K/yr-23.0%2.2% conv. - **minwax stain**27K/yr+6.8%1.0% conv. - **minwax paste finishing wax**19K/yr+26.3%11.9% conv. - **johnsons paste wax**19K/yr-15.3%3.2% conv. - **bowling alley wax**22K/yr-75.6%8.8% conv. - **minwax paste wax**10K/yr-24.3%10.6% conv. - **sc johnson paste wax**8K/yr-8.2%3.3% conv. - **trewax clear paste wax**7K/yr+8.2%17.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/johnson-paste-wax/search-terms)
## **Top johnson paste wax products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$61K20%$122K30%$184K40%$245K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Minwax Paste Finishing Wax Natural 1 lb**Minwax**$16.47**4.7★5,171 rev](https://www.amazon.com/dp/B000LNOZAW) [2**Trewax Paste Wax with Carnauba Wax Clear 12.35-Ounce Ideal on Hardwood Floors Fine Furniture Granite Marble and Bronze**Trewax**$12.30**4.5★2,489 rev](https://www.amazon.com/dp/B005SRV1PI) [3**Minwax Wood Finish Dark Walnut 1 Quart**Minwax**$12.99**4.7★604 rev](https://www.amazon.com/dp/B001CESFSM) [4**Minwax Wood Finish Special Walnut 1/2 Pint**Minwax**$7.55**4.5★403 rev](https://www.amazon.com/dp/B001003F9M) [5**SC Johnson Paste Wax Hard Floor Wax Paste 16 oz.**SC Johnson**$205.28**4.1★73 rev](https://www.amazon.com/dp/B007B1NQLQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bumblechutes All-Purpose Shop Wax - All Natural Metal and Wood Wax Finish Paste for Woodworkers Beeswax Carnauba Wood Protector for Epoxy Plastic Metal Leather Furniture & Workshop Tools - 8 oz**Bumblechutes**$19.13**192 rev2y ago](https://www.amazon.com/dp/B0D8YZYP4T) [**HOWARD WAX-IT-All - Protective Food-Grade Wax Beeswax Wood Polish: Beautifies and Extends the Finish of Surfaces Food Grade Beeswax Ideal for Wood Stone Metal Cement Paint Plastics 9 Fl oz**HOWARD**$14.78**3,050 rev6y ago](https://www.amazon.com/dp/B084TNCT28) [**Minwax Lustre Finishing Wax Paste 16 oz.**Minwax**$17.92**1 rev7y ago](https://www.amazon.com/dp/B00QMDU7T8) [**Minwax 78500 1 Lb Regular Finishing Wax**Minwax**$19.63**3 rev9y ago](https://www.amazon.com/dp/B00OEQ3QV6) [**Cleaning New SC Johnson Paste Carnauba Wax 1 lb. Wood Metal Cork Vinyl Satin Luster 00203**Cleaning**$219.67**30 rev10y ago](https://www.amazon.com/dp/B01AC3WMW8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Minwax Lustre Finishing Wax Paste 16 oz.**Minwax**$17.92**5.0★**▲ 87%**](https://www.amazon.com/dp/B00QMDU7T8) [**Minwax 78500 1 Lb Regular Finishing Wax**Minwax**$19.63**3.5★**▲ 85%**](https://www.amazon.com/dp/B00OEQ3QV6) [**Quart Golden Oak Stain**Minwax**$12.96**4.7★**▲ 82%**](https://www.amazon.com/dp/B001CEQ0VG) [**Minwax PolyShades Satin Antique Walnut 1/2 Pint**Minwax**$11.89**4.5★**▲ 68%**](https://www.amazon.com/dp/B0010025QQ) [**Minwax Paste Finishing Wax Natural 1 lb**Minwax**$16.47**4.7★**▲ 18%**](https://www.amazon.com/dp/B000LNOZAW)
**~~View all trending →~~**
## **What reviews say buyers love and hate about johnson paste wax**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“A very good wax”*
**Wood Quality**9%
*“also make the wood look good”*
**Advertised Vs Actual Product**8%
*“Worked as advertised”*
**Ease Of Use**8%
*“Easy to use”*
**Smell**8%
*“Love the smell”*
**Brightness/Shine/Glow**6%
*“brings out a bright shine”*
**Value For Money**6%
*“Worth the money”*
**Efficiency**5%
*“Works good, its a solid wax”*
**Ease Of Cleaning**3%
*“Cleanup easy”*
**Stitch/Finish/Polish**2%
*“Great finish”*
### **What buyers complain about **
**Quality-Overall**14%
*“Cheap”*
**Ease Of Use**12%
*“almost impossible to use”*
**Hard Feel**11%
*“Too hard”*
**Value For Money**11%
*“money wasted on an expensive item”*
**Advertised Vs Actual Product**9%
*“This is a TRANSPARENT stain that is being falsely advertised as semi-transparent”*
**Functionality-Overall**9%
*“Does not work”*
**Smell**5%
*“I will say it does have a smell”*
**Color**4%
*“It then no longer had color”*
**Noise Level**3%
*“any movement made it squeak whenever we got up or rolled”*
**Paint Quality**3%
*“Still, the item was painted and whittled”*
### **Top return reasons **
**Size-Overall**39%
**Advertised Vs Actual Product**13%
**Functionality-Overall**10%
**Value For Money**8%
**Defective Material/Parts**4%
**Material Quality**3%
**Leak-Proof**3%
**Product Condition**3%
**Color**2%
**Adhesion/Stickiness**2%
## **Common johnson paste wax questions**
- **Is johnson paste wax profitable to sell on Amazon United States?**
- The niche generates $612K/yr across 16 tracked products. 90-day search growth is -13.1%. Flapen's verdict: Skip it (46/100).
- **How competitive is the johnson paste wax niche?**
- 7 brands and 81 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in johnson paste wax?**
- Top complaints mined from reviews: Quality-Overall, Ease Of Use, Hard Feel. The return rate is 0.5%.
- **When does demand for johnson paste wax peak?**
- Demand peaks in Jan–Feb–Mar–Aug; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the johnson paste wax niche?**
- Listings span $7.55–$219.67; the average listing price is $40.41 (sweet spot $15–$100). The average incumbent carries 1,531 reviews — the moat a new listing must climb.
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