---
title: "Johnson and Johnson First Aid Kit — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/johnson-and-johnson-first-aid-kit"
last_updated: "2026-08-12T14:11:22.052Z"
locale: en
meta:
description: "Amazon product research for johnson and johnson first aid kit: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for johnson and johnson first aid kit: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Johnson and Johnson First Aid Kit — Amazon US Product Research"
---
# **Johnson and Johnson First Aid Kit**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 8Growth 54Conversion 77Competition 0Returns 98Price range 24Avg price 46Brand share 0Review moat 23Quality gap 18
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+27.1%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****$11.46**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$2.24–$19.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****7,961.4**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$34K**
$34K/yr · 39K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
## **Is johnson and johnson first aid kit profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, johnson and johnson first aid kit is a $34K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **johnson and johnson first aid kit market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **4K–5K**
- avg 500–750/product
- **Revenue / yr**
- **$46K–$57K**
- units × avg price
- **Conversion rate**
- **7.5%**
- **Avg BSR**
- **#260**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **159 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**79**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Band-Aid83% - J&J Red Cross12% - First Aid Only5% - Open — no brand owns it (0%)
## **johnson and johnson first aid kit demand & seasonality**
Weekly Amazon search volume, last 50 weeks — +27.1% search growth over the last 90 days.
2K1KSpike '25Spike '26Aug '25Sep '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/health-household/johnson-and-johnson-first-aid-kit/trend)
## **Top johnson and johnson first aid kit search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **johnson and johnson first aid kit**29K/yr+29.9%5.9% conv. - **first aid kit johnson & johnson**6K/yr+9.6%6.6% conv. - **johnson & johnson first aid kit**4K/yr+32.1%7.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/johnson-and-johnson-first-aid-kit/search-terms)
## **Top johnson and johnson first aid kit products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$5K30%$10K45%$15K60%$20K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BAND-AID Brand All-Purpose Portable Compact First Aid Kit for Minor Cuts Scrapes Burns & Aches Wound Care Essentials for Home Car Dorm Travel Cruise Camping & Outdoor Emergency Kit 160 Piece**Band-Aid**$17.50**4.8★13,862 rev](https://www.amazon.com/dp/B09NWH8553) [2**BAND-AID Brand Travel Ready Portable Emergency First Aid Kit Minor Wound Care Perfect for Home Car Camping Travel & Outdoor Essentials Supplies Include Bandages Neosporin & Tylenol 80 Piece**Band-Aid**$10.58**4.8★13,862 rev](https://www.amazon.com/dp/B0B41MYSGP) [3**Johnson & Johnson First First Aid Kit Travel Size (Pack of 3 -- First Aid Kit for Car Office Purse)**J&J Red Cross**$7.88**4.7★782 rev](https://www.amazon.com/dp/B01MRBI63M) [4**Johnson & Johnson First Aid to Go Portable Mini Travel Kit 12 Pieces**Band-Aid**$2.24**4.5★5,648 rev](https://www.amazon.com/dp/B002OTHOPE) [5**First Aid Only 91248 OSHA-Compliant First Aid Kit All-Purpose 50-Person Emergency First Aid Kit for Business Worksite Home and Car 260 Pieces**First Aid Only**$19.08**4.8★5,653 rev](https://www.amazon.com/dp/B08P27LHJ4)
### **Newest**
by launch date
[**BAND-AID Brand Travel Ready Portable Emergency First Aid Kit Minor Wound Care Perfect for Home Car Camping Travel & Outdoor Essentials Supplies Include Bandages Neosporin & Tylenol 80 Piece**Band-Aid**$10.58**13,862 rev3y ago](https://www.amazon.com/dp/B0B41MYSGP) [**BAND-AID Brand All-Purpose Portable Compact First Aid Kit for Minor Cuts Scrapes Burns & Aches Wound Care Essentials for Home Car Dorm Travel Cruise Camping & Outdoor Emergency Kit 160 Piece**Band-Aid**$17.50**13,862 rev4y ago](https://www.amazon.com/dp/B09NWH8553) [**First Aid Only 91248 OSHA-Compliant First Aid Kit All-Purpose 50-Person Emergency First Aid Kit for Business Worksite Home and Car 260 Pieces**First Aid Only**$19.08**5,653 rev5y ago](https://www.amazon.com/dp/B08P27LHJ4) [**Johnson & Johnson First First Aid Kit Travel Size (Pack of 3 -- First Aid Kit for Car Office Purse)**J&J Red Cross**$7.88**782 rev9y ago](https://www.amazon.com/dp/B01MRBI63M) [**Johnson & Johnson First Aid to Go Portable Mini Travel Kit 12 Pieces**Band-Aid**$2.24**5,648 rev19y ago](https://www.amazon.com/dp/B002OTHOPE)
### **Trending**
90-day click momentum
[**BAND-AID Brand All-Purpose Portable Compact First Aid Kit for Minor Cuts Scrapes Burns & Aches Wound Care Essentials for Home Car Dorm Travel Cruise Camping & Outdoor Emergency Kit 160 Piece**Band-Aid**$17.50**4.8★**— 7%**](https://www.amazon.com/dp/B09NWH8553) [**Johnson & Johnson First First Aid Kit Travel Size (Pack of 3 -- First Aid Kit for Car Office Purse)**J&J Red Cross**$7.88**4.7★**— 1%**](https://www.amazon.com/dp/B01MRBI63M) [**BAND-AID Brand Travel Ready Portable Emergency First Aid Kit Minor Wound Care Perfect for Home Car Camping Travel & Outdoor Essentials Supplies Include Bandages Neosporin & Tylenol 80 Piece**Band-Aid**$10.58**4.8★**— 3%**](https://www.amazon.com/dp/B0B41MYSGP) [**Johnson & Johnson First Aid to Go Portable Mini Travel Kit 12 Pieces**Band-Aid**$2.24**4.5★**▼ 18%**](https://www.amazon.com/dp/B002OTHOPE) [**First Aid Only 91248 OSHA-Compliant First Aid Kit All-Purpose 50-Person Emergency First Aid Kit for Business Worksite Home and Car 260 Pieces**First Aid Only**$19.08**4.8★**▼ 23%**](https://www.amazon.com/dp/B08P27LHJ4)
## **What reviews say buyers love and hate about johnson and johnson first aid kit**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**17%
*“very affordable”*
**Ease Of Use**14%
*“Easy of use”*
**Quality-Overall**13%
*“The quality is great—everything feels reliable”*
**Size-Overall**10%
*“It is a convenient size”*
**Portability**8%
*“Great for on the go”*
**Storage Capacity**5%
*“easy to store”*
**Compactness**5%
*“Compact first aid kit”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Organizing Capabilities**3%
*“Everything is neatly organized”*
**Strength**3%
*“very sturdy”*
### **What buyers complain about **
**Size-Overall**39%
*“Small”*
**Advertised Vs Actual Product**10%
*“This is mostly my bad for buying the top reviewed kit directly from the search results instead of looking closer at the listing”*
**Adhesion/Stickiness**10%
*“The bandaid will not stick they fall off don't buy”*
**Material Quality**10%
*“The bandaid are made of plastic there were falling off”*
**Weight Heavy**2%
*“This kit is very bandage-heavy”*
### **Top return reasons **
**Size-Overall**63%
**Value For Money**16%
**Advertised Vs Actual Product**6%
**Mounting**2%
**Certifications**2%
**Functionality-Overall**2%
**Adhesion/Stickiness**1%
**Quality-Overall**1%
**Weight Heavy**1%
**Accuracy-Overall**1%
## **Common johnson and johnson first aid kit questions**
- **Is johnson and johnson first aid kit profitable to sell on Amazon United States?**
- The niche generates $34K/yr across 5 tracked products. 90-day search growth is +27.1%. Flapen's verdict: Skip it (33/100).
- **How competitive is the johnson and johnson first aid kit niche?**
- 3 brands and 79 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in johnson and johnson first aid kit?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Adhesion/Stickiness. The return rate is 0.4%.
- **What does it cost to enter the johnson and johnson first aid kit niche?**
- Listings span $2.24–$19.08; the average listing price is $11.46 (sweet spot $15–$100). The average incumbent carries 7,961 reviews — the moat a new listing must climb.
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