---
title: "Jo Malone Diffuser — $37K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/jo-malone-diffuser"
last_updated: "2026-08-12T15:40:05.531Z"
locale: en
meta:
description: "Amazon product research for jo malone diffuser: $37K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for jo malone diffuser: $37K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Jo Malone Diffuser — $37K/mo Amazon US Product Research"
---
# **Jo Malone Diffuser**
**Worth a look**
Shows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 57Growth 46Conversion 51Competition 56Returns 91Price range 72Avg price 89Brand share 12Review moat 80Quality gap 78
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$62.78**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****398.93**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$8.16–$125.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$442K**
$442K/yr · 173K searches
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+16.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
## **Is jo malone diffuser profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, jo malone diffuser is a $442K/yr Amazon United States market (173K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Dec. Verdict: Worth a look — 59/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jo malone diffuser market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$502K–$628K**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#479**
- **Page quality**
- **0%**
- **Prime**
- **76%**
- **Sponsored**
- **41%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **154 days**
## **Competition: brands, sellers & click share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**73**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 90%
**Open market**
**4%**
- Jo Malone81% - CULTURE & NATURE9% - HOUSE OF TWIST2% - COCORRÍNA2% - Maison Louis Marie1% - Pere Para1% - Open — no brand owns it (3 brands, 4%)
## **jo malone diffuser demand & seasonality**
Weekly Amazon search volume, last 96 weeks — +16.7% search growth over the last 90 days.
4K3KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/health-household/jo-malone-diffuser/trend)
## **Top jo malone diffuser search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **jo malone diffuser**81K/yr+9.1%3.3% conv. - **jo malone english pear and freesia**42K/yr+27.1%4.8% conv. - **joe malone diffuser**14K/yr+30.9%3.7% conv. - **jo malone diffuser refill**9K/yr+5.9%1.2% conv. - **jo malone pear and freesia**6K/yr+13.9%3.2% conv. - **joe malone english pear and freesia**5K/yr+89.1%7.3% conv. - **english pear and freesia**7K/yr-15.8%4.3% conv. - **jo malone english pear**5K/yr+46.7%2.3% conv. - **jo malone reed diffuser**4K/yr+6.9%2.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/jo-malone-diffuser/search-terms)
## **Top jo malone diffuser products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$22K10%$44K15%$66K20%$88K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**English Pear and Freesia Scent Surround Diffuser by Jo Malone for Unisex - 5.6 oz Diffuser**Jo Malone**$98.28**4.4★180 rev](https://www.amazon.com/dp/B00GXZEIKY) [2**Jo Malone English Pear & Freesia for Women Eau De Cologne Spray 1.0 Ounces white**Jo Malone**$67.41**4.5★1,401 rev](https://www.amazon.com/dp/B004EHKI9S) [3**Jo Malone English Pear & Freesia Cologne Spray for Women 3.4 Ounce**Jo Malone**$100.29**4.3★639 rev](https://www.amazon.com/dp/B004EHNWB4) [4**Jo Malone London English Pear & Freesia Diffuser 5.6oz Fragrances 690251082728**Jo Malone**$87.01**4.2★4 rev](https://www.amazon.com/dp/B0F3DKGSSY) [5**Jo Malone London Pomegranate Noir Scent Surround Diffuser 5.6 Fl Oz**Jo Malone**$106.24**4.3★282 rev](https://www.amazon.com/dp/B007YK1WQA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jo Malone London English Pear & Freesia Diffuser 5.6oz Fragrances 690251082728**Jo Malone**$87.01**4 rev11mo ago](https://www.amazon.com/dp/B0F3DKGSSY) [**HIQILI English Pear & Freesia Fragrance Oil for Perfume Inspired by J-Malone Candle & Soap Making Sweet Scents for Essential Oil Diffuser Home Spray - 1 Fl Oz**HIQILI**$8.70**48 rev1y ago](https://www.amazon.com/dp/B0FCFLNLHW) [**CULTURE & NATURE Reed Diffuser Set 4oz (120ml) English Pear & Freesia Scented Diffuser with Sticks Home Fragrance Reed Diffuser for Bathroom Shelf Decor**CULTURE & NATURE**$19.18**173 rev1y ago](https://www.amazon.com/dp/B0F3WQQKGD) [**Wood Sage and Sea Salt Diffuser by Jo Malone for Unisex - 5.6 oz Diffuser**Jo Malone**$108.27**2 rev1y ago](https://www.amazon.com/dp/B0DQQC4ZMD) [**Jo Malone London English Pear & Freesia Cologne - 3.4 fl oz / 100 mL**Jo Malone**$125.45**9 rev1y ago](https://www.amazon.com/dp/B0DPJ8QNJK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Jo Malone London English Pear & Freesia Diffuser 5.6oz Fragrances 690251082728**Jo Malone**$87.01**4.2★**▲ 164%**](https://www.amazon.com/dp/B0F3DKGSSY) [**Wood Sage and Sea Salt Diffuser by Jo Malone for Unisex - 5.6 oz Diffuser**Jo Malone**$108.27**5.0★**▲ 125%**](https://www.amazon.com/dp/B0DQQC4ZMD) [**Luxury Hotel Scent Reed Diffuser Rifill 400ml (13.53oz) with 6 Reed Sticks | English Pear & Freesia Scent | Home Bathroom & Office Decor | Long-Lasting Room Freshener | Premium Gift Set**Pere Para**$34.38**3.8★**▲ 123%**](https://www.amazon.com/dp/B0FC625G5W) [**Maison Louis Marie - No.04 Bois de Balincourt Home Diffuser | Luxury Clean Beauty + Fragrance (8 fl oz | 250 ml)**Maison Louis Marie**$91.71**4.7★**▲ 87%**](https://www.amazon.com/dp/B0BGMBJLVN) [**HIQILI English Pear & Freesia Fragrance Oil for Perfume Inspired by J-Malone Candle & Soap Making Sweet Scents for Essential Oil Diffuser Home Spray - 1 Fl Oz**HIQILI**$8.70**4.7★**▲ 84%**](https://www.amazon.com/dp/B0FCFLNLHW)
**~~View all trending →~~**
## **What reviews say buyers love and hate about jo malone diffuser**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**62%
*“Beautiful fragrance”*
**Diffuse Mechanism**6%
*“Elegant Diffuser”*
**Quality-Overall**4%
*“Excellent Product”*
**Value For Money**4%
*“Great value”*
**Design-Overall**4%
*“And the aesthetics are nice”*
**Advertised Vs Actual Product**3%
*“Just what I wanted”*
**Gifting Purpose**2%
*“Great Gift”*
**Durability**2%
*“Subtle, long-lasting, low maintenance, decorative”*
**Size-Overall**2%
*“Fits perfectly into the space creating a calming effect that fills the house”*
**Strength**1%
*“Not overpowering and not too weak”*
### **What buyers complain about **
**Smell**60%
*“Awful smell”*
**Value For Money**6%
*“It is expensive”*
**Diffuse Mechanism**5%
*“this reed diffuser oil is horrible”*
**Size-Overall**2%
*“Very small”*
**Durability**2%
*“Doesn't last as other brands”*
**Quality-Overall**2%
*“Poor product care”*
**Strength**1%
*“Was way more strong then antisipated”*
**Product Condition**1%
*“Item appears to be a resale”*
**Advertised Vs Actual Product**1%
*“Not as stated”*
**Allergies**1%
*“the potency of the product made me have a slight allergic reaction to it”*
### **Top return reasons **
**Smell**65%
**Diffuse Mechanism**14%
**Advertised Vs Actual Product**6%
**Value For Money**5%
**Size-Overall**3%
**Leak-Proof**3%
**Product Condition**1%
**Color**1%
**Strength**1%
**Quality-Overall**0%
## **Common jo malone diffuser questions**
- **Is jo malone diffuser profitable to sell on Amazon United States?**
- The niche generates $442K/yr across 29 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +16.7%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the jo malone diffuser niche?**
- 9 brands and 73 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in jo malone diffuser?**
- Top complaints mined from reviews: Smell, Value For Money, Diffuse Mechanism. The return rate is 1.2%.
- **When does demand for jo malone diffuser peak?**
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the jo malone diffuser niche?**
- Listings span $8.16–$125.45; the average listing price is $62.78 (sweet spot $15–$100). The average incumbent carries 399 reviews — the moat a new listing must climb.
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