---
title: "Jason Toothpaste — $377K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/jason-toothpaste"
last_updated: "2026-08-12T13:22:18.822Z"
locale: en
meta:
description: "Amazon product research for jason toothpaste: $377K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for jason toothpaste: $377K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Jason Toothpaste — $377K/mo Amazon US Product Research"
---
# **Jason Toothpaste**
**Worth a look**
Shows searches that convert (20.1% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 97Growth 29Conversion 100Competition 34Returns 98Price range 37Avg price 65Brand share 0Review moat 24Quality gap 22
**Conversion**
**Incredible****20.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$4.5M**
$4.5M/yr · 1.6M searches
**Avg price**
**Good****$13.80**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$5.01–$20.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+2.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,699.75**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
## **Is jason toothpaste profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, jason toothpaste is a $4.5M/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jason toothpaste market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **300K–400K**
- avg 15,000–20,000/product
- **Revenue / yr**
- **$4.1M–$5.5M**
- units × avg price
- **Conversion rate**
- **20.1%**
- **Avg BSR**
- **#143**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **121 days**
## **Competition: brands, sellers & click share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▲rising
**Sellers**
**651**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**0%**
- Tom's of Maine77% - Burt's Bees12% - Native7% - Desert Essence5% - Open — no brand owns it (0%)
## **jason toothpaste demand & seasonality**
Weekly Amazon search volume, last 11 weeks — +2.9% search growth over the last 90 days.
30K20KSpike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/us/health-household/jason-toothpaste/trend)
## **Top jason toothpaste search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **toms toothpaste**815K/yr+4.3%19.0% conv. - **toms of maine toothpaste**153K/yr+10.2%11.9% conv. - **burts bees toothpaste**158K/yr-5.1%16.9% conv. - **native toothpaste**78K/yr+17.8%13.5% conv. - **desert essence toothpaste**70K/yr-4.4%8.9% conv. - **toms toothpaste fluoride free**55K/yr+9.7%13.1% conv. - **jason toothpaste**56K/yr-11.1%1.4% conv. - **toothpaste toms**39K/yr+14.2%16.3% conv. - **toms of maine**41K/yr+4.5%2.7% conv. - **native toothpaste floride-free**21K/yr-8.5%17.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/jason-toothpaste/search-terms)
## **Top jason toothpaste products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$679K30%$1.4M45%$2.0M60%$2.7M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Toms of Maine Fluoride-Free Antiplaque & Whitening Natural Toothpaste Peppermint 5.5 oz. (Pack of 2)**Tom's of Maine**$11.83**4.6★45,466 rev](https://www.amazon.com/dp/B00JUJ1E0W) [2**Native Fluoride Free Toothpaste Whitening - for Adult Kids 2+ Oral Care - Wild Mint & Peppermint Oil Flavor 4.1oz (Pack of 3)**Native**$17.99**4.8★921 rev](https://www.amazon.com/dp/B0FGZ5KMMN) [3**Burts Bees Toothpaste Natural Flavor Fluoride-Free Purely White Zen Peppermint 4.7 oz Pack of 3**Burt's Bees**$15.86**4.6★5,754 rev](https://www.amazon.com/dp/B09KP3JMH6) [4**Toms of Maine Whole Care Natural Toothpaste with Fluoride Spearmint 4 Ounce (Pack of 3) (Packaging May Vary)**Tom's of Maine**$15.28**4.6★6,178 rev](https://www.amazon.com/dp/B07P7QRCWB) [5**Toms of Maine Whiten Plus Deep Clean Whitening Toothpaste Natural Whitening Toothpaste with Plant-Based Cleansers Enamel Safe Whitens Without Causing Sensitivity Peppermint 4.0 oz (Pack of 3)**Tom's of Maine**$16.07**4.6★852 rev](https://www.amazon.com/dp/B0DCMV6MG9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Toms of Maine Rapid Relief Plus Sensitive Teeth Toothpaste Fluoride Free Gentle Mint 4.5 Oz 3 Pack Clinically Proven Enamel Safe Builds Arginine and Calcium Shield Around Teeth**Tom's of Maine**$15.90**364 rev7mo ago](https://www.amazon.com/dp/B0G7MPG3JG) [**Native Fluoride Free Toothpaste Whitening - for Adult Kids 2+ Oral Care - Wild Mint & Peppermint Oil Flavor 4.1oz (Pack of 3)**Native**$17.99**921 rev9mo ago](https://www.amazon.com/dp/B0FGZ5KMMN) [**Toms of Maine Whiten Plus Deep Clean Whitening Toothpaste Natural Whitening Toothpaste with Plant-Based Cleansers Enamel Safe Whitens Without Causing Sensitivity Peppermint 4.0 oz (Pack of 3)**Tom's of Maine**$16.07**852 rev1y ago](https://www.amazon.com/dp/B0DCMV6MG9) [**Toms of Maine Whiten Plus Coconut Oil Fluoride Free Toothpaste Natural Whitening Toothpaste with Plant-Based Cleansers Whitens Without Causing Sensitivity Gentle Mint 4.0 Oz (Pack of 3)**Tom's of Maine**$16.95**911 rev1y ago](https://www.amazon.com/dp/B0DCNDNVY2) [**Toms of Maine Whiten Plus Coconut Oil Fluoride Free Toothpaste Natural Whitening Toothpaste with Coconut Oil and Plant-Based Cleansers Whitens Without Causing Sensitivity Gentle Mint 4.0 Oz**Tom's of Maine**$5.01**1,103 rev1y ago](https://www.amazon.com/dp/B0DCMHTK2P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Toms of Maine Rapid Relief Plus Sensitive Teeth Toothpaste Fluoride Free Gentle Mint 4.5 Oz 3 Pack Clinically Proven Enamel Safe Builds Arginine and Calcium Shield Around Teeth**Tom's of Maine**$15.90**4.8★**▲ 212%**](https://www.amazon.com/dp/B0G7MPG3JG) [**Burts Bees Toothpaste Natural Flavor Charcoal with Fluoride Toothpaste Mountain Mint 3 x 4.7oz**Burt's Bees**$15.60**4.6★**▲ 42%**](https://www.amazon.com/dp/B0BP6FY11N) [**Toms of Maine Whiten Plus Deep Clean Whitening Toothpaste with Fluoride Natural Whitening Toothpaste with Plant-Based Cleansers Enamel Safe Formula Peppermint 4.0 oz**Tom's of Maine**$5.58**4.6★**▲ 35%**](https://www.amazon.com/dp/B0D9BZR3P5) [**Native Fluoride Free Toothpaste Whitening - for Adult Kids 2+ Oral Care - Wild Mint & Peppermint Oil Flavor 4.1oz (Pack of 3)**Native**$17.99**4.8★**▲ 35%**](https://www.amazon.com/dp/B0FGZ5KMMN) [**Toms of Maine Whiten Plus Deep Clean Whitening Toothpaste Natural Whitening Toothpaste with Plant-Based Cleansers Enamel Safe Whitens Without Causing Sensitivity Peppermint 4.0 oz (Pack of 3)**Tom's of Maine**$16.07**4.6★**— 10%**](https://www.amazon.com/dp/B0DCMV6MG9)
**~~View all trending →~~**
## **What reviews say buyers love and hate about jason toothpaste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Tooth Brightening**14%
*“your teeth became very white”*
**Quality-Overall**13%
*“Still a good quality paste”*
**Cleansing**13%
*“My teeth feel clean”*
**Tooth Sensitivity**12%
*“Good for sensitive teeth”*
**Value For Money**7%
*“Good price”*
**Efficiency**5%
*“This is so effective and works great”*
**Toxic/Chemical Free**3%
*“great product chemical free”*
**Breathability**3%
*“keeps my breath fresh”*
**Ingredients-Overall**3%
*“i love the ingredients”*
**Ease Of Cleaning**3%
*“It cleans just as expected”*
### **What buyers complain about **
**Ingredients-Overall**16%
*“Toxic ingredients”*
**Advertised Vs Actual Product**11%
*“False advertising”*
**Value For Money**7%
*“Expensive”*
**Quality-Overall**7%
*“quality control went down”*
**Texture/Consistency-Overall**6%
*“the texture is awful”*
**Ease Of Cleaning**5%
*“Have to brush twice as long”*
**Contamination**5%
*“Contains mold & lead”*
**Natural Ingredients**4%
*“was misled by the term natural in the product name”*
**Allergies**4%
*“allergic reactions to this new formula”*
**Dilute/Watery**3%
*“Also the toothpaste is more watery than expected”*
### **Top return reasons **
**Advertised Vs Actual Product**39%
**Ingredients-Overall**16%
**Value For Money**8%
**Product Condition**4%
**Certifications**4%
**Size-Overall**4%
**Defective Material/Parts**3%
**Leak-Proof**3%
**Functionality-Overall**2%
**Contamination**2%
## **Common jason toothpaste questions**
- **Is jason toothpaste profitable to sell on Amazon United States?**
- The niche generates $4.5M/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.9%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the jason toothpaste niche?**
- 4 brands and 651 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in jason toothpaste?**
- Top complaints mined from reviews: Ingredients-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 0.4%.
- **What does it cost to enter the jason toothpaste niche?**
- Listings span $5.01–$20.77; the average listing price is $13.80 (sweet spot $15–$100). The average incumbent carries 5,700 reviews — the moat a new listing must climb.
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