---
title: "Jack and Jill Natural Toothpaste Kids — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/jack-and-jill-natural-toothpaste-kids"
last_updated: "2026-08-12T11:55:52.188Z"
locale: en
meta:
description: "Amazon product research for jack and jill natural toothpaste kids: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for jack and jill natural toothpaste kids: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Jack and Jill Natural Toothpaste Kids — Amazon US Product Research"
---
# **Jack and Jill Natural Toothpaste Kids**
**Worth a look**
Shows low returns (0.5%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 53Growth 29Conversion 95Competition 41Returns 98Price range 73Avg price 78Brand share 0Review moat 45Quality gap 23
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$16.21**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$8.58–$32.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$344K**
$344K/yr · 174K searches
**Review moat**
**Okay****2,034.11**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+3.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
## **Is jack and jill natural toothpaste kids profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, jack and jill natural toothpaste kids is a $344K/yr Amazon United States market (174K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jack and jill natural toothpaste kids market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **25K–30K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$405K–$486K**
- units × avg price
- **Conversion rate**
- **12.2%**
- **Avg BSR**
- **#27**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **58%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **155 days**
## **Competition: brands, sellers & click share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▲rising
**Sellers**
**15**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**0%**
- JACK N' JILL77% - Jack N' Jill22% - Boka1% - Open — no brand owns it (0%)
## **jack and jill natural toothpaste kids demand & seasonality**
Weekly Amazon search volume, last 27 weeks — +3.1% search growth over the last 90 days.
5K3KSpike '26Jan '26Feb '26Mar '26Apr '26May '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/health-household/jack-and-jill-natural-toothpaste-kids/trend)
## **Top jack and jill natural toothpaste kids search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **jack and jill toothpaste**84K/yr+17.1%13.5% conv. - **jack n jill natural kids toothpaste**39K/yr+9.2%11.4% conv. - **jack n jill toothpaste**17K/yr-3.5%9.5% conv. - **jack n jill**9K/yr-2.6%2.4% conv. - **jack and jill natural toothpaste kids**24K/yr-72.7%8.0% conv. - **jack n jill natural toothpaste**3K/yr+8.2%9.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/jack-and-jill-natural-toothpaste-kids/search-terms)
## **Top jack and jill natural toothpaste kids products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$17K10%$34K15%$52K20%$69K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jack N Jill Natural Kids Toothpaste - Blueberry & Strawberry - Organic Gluten Free Vegan BPA Free Fluoride Free SLS Free Dairy Free - Making Toothbrushing Fun for Kids - 1.76 oz (Pack of 2)**JACK N' JILL**$16.33**4.7★2,870 rev](https://www.amazon.com/dp/B00F6TZ9QK) [2**Jack N Jill Natural Certified Toothpaste for Kids - Fluoride Free Kids & Toddlers Toothpaste Gently Cleans Teeth 40% Xylitol BPA Free - Flavor Free 1.76 oz (Pack of 1)**Jack N' Jill**$8.58**4.6★3,149 rev](https://www.amazon.com/dp/B01M9BRYDL) [3**Jack N Jill Mega Natural Certified Toothpaste 4X More - Fluoride Free Kids & Toddlers Toothpaste Gently Cleans Teeth Helps Soothe Gums 40% Xylitol BPA Free - Strawberry 7.05 oz (1-Pack)**JACK N' JILL**$22.67**4.4★122 rev](https://www.amazon.com/dp/B0D9Z2NPJH) [4**Jack N Jill Natural Certified Kids Toothpaste: Blueberry - Organic Fruit Flavoring 40% Xylitol Gluten Free Vegan Fluoride Free SLS Free Sugar-Free - 1.76 oz (Pack of 1)**JACK N' JILL**$9.52**4.6★1,173 rev](https://www.amazon.com/dp/B0081YVDM6) [5**Jack N Jill Natural Childrens Toothpaste Organic Strawberry Fluoride Free SLS Free Vegan 1.76oz 3-Pack**JACK N' JILL**$21.05**4.7★3,141 rev](https://www.amazon.com/dp/B00D8W53O0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jack N Jill Natural Certified Toothpaste for Kids - Fluoride Free Kids & Toddlers Toothpaste Gently Cleans Teeth Helps Soothe Gums 40% Xylitol BPA Free - 1.76 oz (Variety Pack of 3)**Jack N' Jill**$20.79**35 rev1y ago](https://www.amazon.com/dp/B0DX8GYGLL) [**Jack N Jill Mega Natural Certified Toothpaste 4X More - Fluoride Free Kids & Toddlers Toothpaste Gently Cleans Teeth Helps Soothe Gums 40% Xylitol BPA Free - Strawberry 7.05 oz (1-Pack)**JACK N' JILL**$22.67**122 rev1y ago](https://www.amazon.com/dp/B0D9Z2NPJH) [**Boka Fluoride Free Toothpaste Nano Hydroxyapatite Toothpaste - Strawberry Mango Flavor 4 oz 1Pk**Boka**$11.79**11,792 rev2y ago](https://www.amazon.com/dp/B0CP6B6P56) [**Jack N Jill Natural Certified Toothpaste for Kids - Fluoride Free Kids & Toddlers Toothpaste Gently Cleans Teeth 40% Xylitol BPA Free - Flavor Free 1.76 oz (Pack of 2)**JACK N' JILL**$16.29**3,149 rev3y ago](https://www.amazon.com/dp/B0BKRD533C) [**Jack N Jill Natural Kids Toothpaste - Bubble Gum & Berries & Cream - Organic Gluten Free Vegan BPA Free Fluoride Free SLS Free Dairy Free - Make Toothbrushing Fun for Kids - 1.76 oz (Pack of 2)**JACK N' JILL**$16.04**136 rev5y ago](https://www.amazon.com/dp/B08R7ZLYR9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Jack N Jill Natural Childrens Toothpaste Organic Strawberry Fluoride Free SLS Free Vegan 1.76oz 3-Pack**JACK N' JILL**$21.05**4.7★**▲ 121%**](https://www.amazon.com/dp/B00D8W53O0) [**Jack N Jill Natural Certified Kids Toothpaste: Blueberry - Organic Fruit Flavoring 40% Xylitol Gluten Free Vegan Fluoride Free SLS Free Sugar-Free - 1.76 oz (Pack of 1)**JACK N' JILL**$9.52**4.6★**▲ 115%**](https://www.amazon.com/dp/B0081YVDM6) [**Jack N Jill Natural Kids Toothpaste - Strawberry - Organic Gluten Free Vegan BPA Free Fluoride Free SLS Free Dairy Free - Making Toothbrushing Fun for Kids - 1.76 oz (Pack of 2)**Jack N' Jill**$15.75**4.7★**▲ 89%**](https://www.amazon.com/dp/B00D8W4YZ4) [**Jack N Jill Natural Certified Toothpaste for Kids - Fluoride Free Kids & Toddlers Toothpaste Gently Cleans Teeth Helps Soothe Gums 40% Xylitol BPA Free - 1.76 oz (Variety Pack of 3)**Jack N' Jill**$20.79**4.8★**▲ 87%**](https://www.amazon.com/dp/B0DX8GYGLL) [**Jack N Jill Natural Certified Toothpaste for Kids - Fluoride Free Kids & Toddlers Toothpaste Gently Cleans Teeth 40% Xylitol BPA Free - Flavor Free 1.76 oz (Pack of 3)**JACK N' JILL**$21.34**4.6★**▲ 69%**](https://www.amazon.com/dp/B01MCUV4YR)
**~~View all trending →~~**
## **What reviews say buyers love and hate about jack and jill natural toothpaste kids**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Tooth Brightening**13%
*“keeps their teeth pearly white”*
**Ingredients-Overall**11%
*“Clean ingredients”*
**Ease Of Cleaning**8%
*“cleans effectively”*
**Smell**6%
*“It smells fruity”*
**Cleansing**6%
*“Sparkling clean”*
**Toxic/Chemical Free**6%
*“Love how its non toxic and flavorless”*
**Quality-Overall**6%
*“Very happy purchase”*
**Tooth Sensitivity**5%
*“Great for sensitive gums like I have”*
**Texture/Consistency-Overall**4%
*“Perfect texture and well loved by my toddler”*
**Value For Money**4%
*“Decent size for the price”*
### **What buyers complain about **
**Ease Of Use**13%
*“Difficult tube”*
**Size-Overall**12%
*“Its a big tube”*
**Value For Money**8%
*“Waste of money”*
**Ease Of Cleaning**6%
*“Didnt make my mouth feel clean”*
**Contamination**3%
*“This product is contaminated with LEAD = UNSAFE”*
**Ingredients-Overall**3%
*“Bad ingredients”*
**Taste-Overall**3%
*“This is the ONLY one Ive found that truly has no taste”*
**Durability**3%
*“However, I feel like it didnt last us that long”*
**Functionality-Overall**3%
*“Not working”*
**Smell**2%
*“Chemical smell”*
### **Top return reasons **
**Size-Overall**24%
**Advertised Vs Actual Product**23%
**Ingredients-Overall**10%
**Value For Money**9%
**Leak-Proof**4%
**Smell**4%
**Functionality-Overall**3%
**Defective Material/Parts**3%
**Texture/Consistency-Overall**2%
**Product Condition**2%
## **Common jack and jill natural toothpaste kids questions**
- **Is jack and jill natural toothpaste kids profitable to sell on Amazon United States?**
- The niche generates $344K/yr across 19 tracked products. 90-day search growth is +3.1%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the jack and jill natural toothpaste kids niche?**
- 3 brands and 15 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in jack and jill natural toothpaste kids?**
- Top complaints mined from reviews: Ease Of Use, Size-Overall, Value For Money. The return rate is 0.5%.
- **What does it cost to enter the jack and jill natural toothpaste kids niche?**
- Listings span $8.58–$32.20; the average listing price is $16.21 (sweet spot $15–$100). The average incumbent carries 2,034 reviews — the moat a new listing must climb.
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