---
title: "Ivory Napkins — $11K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/health-household/ivory-napkins"
last_updated: "2026-08-12T11:46:17.122Z"
locale: en
meta:
description: "Amazon product research for ivory napkins: $11K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for ivory napkins: $11K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Ivory Napkins — $11K/mo Amazon US Product Research (2026)"
---
# **Ivory Napkins**
**Worth a look**
Shows a sweet-spot price point ($22.67 avg), but high returns (5.8%) keeps it on the watch list.
Market size 30Growth 34Conversion 55Competition 82Returns 22Price range 87Avg price 94Brand share 86Review moat 35Quality gap 25
**Avg price**
**Great****$22.67**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.36–$82.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,969.22**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+7.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$135K**
$135K/yr · 130K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****5.8%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
## **Is ivory napkins profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, ivory napkins is a $135K/yr Amazon United States market (130K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Nov. Verdict: Worth a look — 51/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ivory napkins market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$181K–$227K**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#105**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **90%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **167 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**35 **▼falling
**Sellers**
**36**
**Top-5 brand share**
**49%**
Top 20: 86%
**Top-5 click share**
**33%**
Top 20: 74%
**Open market**
**47%**
- NatNarr27% - Utopia Home8% - Urban Villa5% - PLOYMONO5% - BEFORYOU4% - Moyes Home4%
## **ivory napkins demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.5% search growth over the last 90 days.
5K3KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/health-household/ivory-napkins/trend)
## **Top ivory napkins search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **ivory napkins**35K/yr+24.9%3.7% conv. - **cream napkins**17K/yr+20.0%4.2% conv. - **ivory cloth napkins**15K/yr-10.7%3.5% conv. - **ivory napkins cloth**11K/yr-3.0%3.4% conv. - **ivory linen napkins**8K/yr+11.8%2.7% conv. - **ivory napkins disposable**7K/yr+13.5%6.2% conv. - **cream cloth napkins**10K/yr-17.3%3.9% conv. - **cream napkins cloth**10K/yr-22.7%3.6% conv. - **ivory dinner napkins**6K/yr+13.0%4.4% conv. - **ivory paper napkins**3K/yr+20.1%4.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/ivory-napkins/search-terms)
## **Top ivory napkins products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$8K9%$12K12%$16K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NatNarr 60-Pack Ivory Guest Napkins Scalloped Disposable Wedding Napkins**NatNarr**$9.88**4.6★153 rev](https://www.amazon.com/dp/B0FZ9NX1CD) [2![Utopia Home [24 Pack Ivory] Cloth Napkins 17x17 Inches 100% Polyester Hemmed Edges Washable and Reusable Ideal for Parties Weddings and Dinners](https://m.media-amazon.com/images/I/41V4r4buSnL.jpg)**Utopia Home \[24 Pack Ivory\] Cloth Napkins 17x17 Inches 100% Polyester Hemmed Edges Washable and Reusable Ideal for Parties Weddings and Dinners**Utopia Home**$19.22**4.5★12,551 rev](https://www.amazon.com/dp/B084VL4C1K) [3**NatNarr 120 Pcs Cocktail Napkins Scalloped Ivory Paper Napkins Disposable Cream Dessert Beverage Party Napkin for Wedding Bridal Baby Shower Birthday**NatNarr**$8.35**4.6★1,250 rev](https://www.amazon.com/dp/B0DJ2ZR2PQ) [4**Urban Villa Cloth Napkins Ivory Hemstitch Dinner Napkins Set of 12 (20X20) 100% Cotton Absorbent Washable Durable Reusable Ideal for Hotel Collection Farmhouse Parties Restaurant Lunch Dinner Napkins**Urban Villa**$33.38**4.6★17,322 rev](https://www.amazon.com/dp/B0DJZ5K64Y) [5**NatNarr 120 Pcs Cocktail Napkins Ivory Napkins Disposable Cream Dessert Beverage Napkin Beige Party Napkin for Wedding Baby Bridal Shower 5X5 Inch**NatNarr**$7.36**4.7★492 rev](https://www.amazon.com/dp/B0F2MYWYQL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**100-Pack Linen-Feel Cream Napkins 16x16 Dinner Napkins for Restaurant Party Kitchen Or Event Bookfolded Guest Towel for Bathroom Guestroom Or Vanity.**BloominGoods**$29.99**41 rev8mo ago](https://www.amazon.com/dp/B0G2MRTJD9) [**NatNarr 60-Pack Ivory Guest Napkins Scalloped Disposable Wedding Napkins**NatNarr**$9.88**153 rev8mo ago](https://www.amazon.com/dp/B0FZ9NX1CD) [**100 Pcs Ivory Paper Napkins Disposable - Cream Guest Dinner Napkins for Bathroom Wedding Birthday Bridal Baby shower Party**joy akkess**$15.51**523 rev8mo ago](https://www.amazon.com/dp/B0FY6F7N4K) [**60 Pcs Ivory Linen-Feel Paper Napkins with Built-in Flatware Pocket Beige Pocket Linen Napkin Prefolded Cloth Like Paper Cream Napkins Bulk for Silverware Birthday Reception Bathroom Weddings Party**NatNarr**$18.13**343 rev11mo ago](https://www.amazon.com/dp/B0FM3W1SPJ) [**Amazon Basics Reusable Stain and Wrinkle Resistant Cloth Napkins 17 x 17 inches Beige 12-Pack**Amazon Basics**$12.87**714 rev11mo ago](https://www.amazon.com/dp/B0DPPTYPHS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Marubhumi Cotton Cloth Dinner Napkins Set of 12 18x18 Natural Premium Quality Mitered Corners Cotton Blend Wedding and Cocktail Napkins Machine Washable (Cream)**Marubhumi**$15.01**4.2★**▲ 166%**](https://www.amazon.com/dp/B0DY7ZBKTJ) [**Amazon Basics Reusable Stain and Wrinkle Resistant Cloth Napkins 17 x 17 inches Beige 12-Pack**Amazon Basics**$12.87**4.4★**▲ 130%**](https://www.amazon.com/dp/B0DPPTYPHS) [**NatNarr 60-Pack Ivory Guest Napkins Scalloped Disposable Wedding Napkins**NatNarr**$9.88**4.6★**▲ 102%**](https://www.amazon.com/dp/B0FZ9NX1CD) [**100-Pack Linen-Feel Cream Napkins 16x16 Dinner Napkins for Restaurant Party Kitchen Or Event Bookfolded Guest Towel for Bathroom Guestroom Or Vanity.**BloominGoods**$29.99**4.6★**▲ 92%**](https://www.amazon.com/dp/B0G2MRTJD9) [**Bailarina Cloth Napkins Set of 120 17x17 inches Dinner Napkins Cloth Washable Polyester Square Table Cloth Napkin Bulk with Hemmed Edges Ideal for Banquets Parties and Weddings-Ivory**Bailarina**$60.23**4.6★**▲ 74%**](https://www.amazon.com/dp/B0CQLHP5QH)
**~~View all trending →~~**
## **What reviews say buyers love and hate about ivory napkins**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“Good Quality”*
**Value For Money**8%
*“Great value”*
**Color**8%
*“I do like the color”*
**Thickness**6%
*“thick and soft against the skin ~ These napkins are not thin at all”*
**Strength**5%
*“Sturdy”*
**Washability**4%
*“easy washing too”*
**Design-Overall**4%
*“Beautiful, sophisticated and elegant”*
**Size-Overall**4%
*“the perfect size”*
**Material Quality**3%
*“The material is very durable, I have this in two color champagne and power blue”*
**Ease Of Use**3%
*“Easy peasy”*
### **What buyers complain about **
**Quality-Overall**14%
*“Not super high-quality”*
**Thickness**14%
*“I would say they are a little thinner”*
**Absorbency**8%
*“Not absorbent at all”*
**Smell**7%
*“They gain an odd smell after washing them a handful of times”*
**Washability**7%
*“if I hadn't washed them I would be returning them ASAP - you can see my hand through the napkin - Horrible quality - save yourself $20”*
**Size-Overall**5%
*“Not uniform size”*
**Hard Feel**3%
*“They are not soft”*
**Product Condition**3%
*“they arrived soiled and previously used”*
**Color**3%
*“Inconsistent in color”*
**Material Quality**2%
*“not surprised given the material”*
### **Top return reasons **
**Color**47%
**Size-Overall**10%
**Material Quality**10%
**Thin**7%
**Quality-Overall**5%
**Value For Money**4%
**Advertised Vs Actual Product**4%
**Display Colors**2%
**Thickness**1%
**Stain Resistance**1%
## **Common ivory napkins questions**
- **Is ivory napkins profitable to sell on Amazon United States?**
- The niche generates $135K/yr across 49 tracked products. 4 of 12 products launched in the last 360 days are still selling. 90-day search growth is +7.5%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the ivory napkins niche?**
- 35 brands and 36 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in ivory napkins?**
- Top complaints mined from reviews: Quality-Overall, Thickness, Absorbency. The return rate is 5.8% — above our launch gate.
- **When does demand for ivory napkins peak?**
- Demand peaks in Nov; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the ivory napkins niche?**
- Listings span $7.36–$82.18; the average listing price is $22.67 (sweet spot $15–$100). The average incumbent carries 2,969 reviews — the moat a new listing must climb.
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