---
title: "Isabgol — $15K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/health-household/isabgol"
last_updated: "2026-08-12T14:06:13.046Z"
locale: en
meta:
description: "Amazon product research for isabgol: $15K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for isabgol: $15K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Isabgol — $15K/mo Amazon US Product Research (2026)"
---
# **Isabgol**
**Skip it**
A concentrated shelf (top 5 take 79% of clicks) — this niche doesn't clear our bar today.
Market size 37Growth 42Conversion 80Competition 18Returns 100Price range 79Avg price 77Brand share 29Review moat 24Quality gap 50
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.1%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$7.46–$44.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$15.84**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+13.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$184K**
$184K/yr · 143K searches
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****5,926.64**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
## **Is isabgol profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, isabgol is a $184K/yr Amazon United States market (143K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in May–Sep. Verdict: Skip it — 49/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **isabgol market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **10K–13K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$158K–$198K**
- units × avg price
- **Conversion rate**
- **8.1%**
- **Avg BSR**
- **#86**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **55%**
- **Out of stock**
- **8.5%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **162 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**595**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**6%**
- Baidyanath Asli Ayurved41% - Telephone17% - THE HOLLY TREE12% - ORGANIC INDIA10% - NOW Foods7% - Yupik6% - Open — no brand owns it (2 brands, 6%)
## **isabgol demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.3% search growth over the last 90 days.
6K4KSpike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Sep · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/us/health-household/isabgol/trend)
## **Top isabgol search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **isabgol**90K/yr+22.8%7.4% conv. - **isabgol psyllium husk powder**19K/yr+36.2%6.9% conv. - **isabgol powder**12K/yr-42.1%4.8% conv. - **ispaghol**8K/yr+23.2%4.8% conv. - **sat isabgol**4K/yr+0.4%7.1% conv. - **isabgol powder organic**4K/yr-30.9%3.7% conv. - **isabgol husk**3K/yr+12.8%4.0% conv. - **sat isabgol psyllium husk**2K/yr-32.8%7.9% conv. [**All search terms **](https://flapen.com/research/us/health-household/isabgol/search-terms)
## **Top isabgol products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$28K30%$55K45%$83K60%$110K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Telephone Brand Psyllium Husk (Sat-Isabgol) 200 Gram**Baidyanath Asli Ayurved**$9.79**4.6★1,026 rev](https://www.amazon.com/dp/B002MY9E86) [2**Pack of 1 - Telephone Brand Sat-Isabgol (Psyllium Husk) (100 Grams Each)**Telephone**$7.46**4.4★82 rev](https://www.amazon.com/dp/B07MDLGT7M) [3**ORGANIC INDIA Whole Psyllium Husk Powder Organic - Psyllium Husk Fiber Supplement Digestion Support Vegan Gluten-Free Non-GMO Soluble & Insoluble Fiber Source - 12 oz (Pack of 1)**ORGANIC INDIA**$18.02**4.5★6,090 rev](https://www.amazon.com/dp/B0016AXN7A) [4**THE HOLLY TREE Psyllium Husk Powder Organic 8 oz - Isabgol Powder Product of India - Whole Psyllium Husk Fiber for Digestive Health & Regularity - Gluten-Free USDA Organic Kosher**THE HOLLY TREE**$13.81**4.2★146 rev](https://www.amazon.com/dp/B0DKBQ2V83) [5**Yupik Organic Whole Husk Psyllium 8.8 Oz 95% Purity Soluble Fiber USDA Certified Non-GMO Kosher Gluten-Free Sugar-Free & Fat-Free Unflavored Plant-Based Ideal for Oatmeal & Cereal**Yupik**$10.00**4.7★1,131 rev](https://www.amazon.com/dp/B07TVNZQJN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**THE HOLLY TREE Organic Psyllium Husk Powder 16 oz - Isabgol Psyllium Husk Powder Organic for Gut Cleanse & Regularity - Premium Fiber - Vegan Gluten-Free Non-GMO USDA Certified**THE HOLLY TREE**$20.05**76 rev1y ago](https://www.amazon.com/dp/B0DKBPZKPW) [**THE HOLLY TREE Psyllium Husk Powder Organic 8 oz - Isabgol Powder Product of India - Whole Psyllium Husk Fiber for Digestive Health & Regularity - Gluten-Free USDA Organic Kosher**THE HOLLY TREE**$13.81**146 rev1y ago](https://www.amazon.com/dp/B0DKBQ2V83) [**Himalaya USDA Organic Psyllium Whole Husk Powder Natural Daily Fiber Supplement Regularity Appetite Management Non-GMO 56-Tablespoon Supply Unflavored 12 Oz**Himalaya**$18.32**3,152 rev7y ago](https://www.amazon.com/dp/B07VQ8VGZ6) [**Yupik Organic Whole Husk Psyllium 8.8 Oz 95% Purity Soluble Fiber USDA Certified Non-GMO Kosher Gluten-Free Sugar-Free & Fat-Free Unflavored Plant-Based Ideal for Oatmeal & Cereal**Yupik**$10.00**1,131 rev7y ago](https://www.amazon.com/dp/B07TVNZQJN) [**Its Just! - Psyllium Husk Powder GLP-1 Friendly Easy Mixing Dietary Fiber Cleanse Your Digestive System Finely Ground Powder Ideal for Keto Baking Non-GMO (Unflavored 10oz (Pack of 1))**It's Just!**$11.79**16,617 rev7y ago](https://www.amazon.com/dp/B07RYBVLH8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**THE HOLLY TREE Organic Psyllium Husk Powder 16 oz - Isabgol Psyllium Husk Powder Organic for Gut Cleanse & Regularity - Premium Fiber - Vegan Gluten-Free Non-GMO USDA Certified**THE HOLLY TREE**$20.05**4.1★**▲ 174%**](https://www.amazon.com/dp/B0DKBPZKPW) [**Yupik Organic Whole Husk Psyllium 8.8 Oz 95% Purity Soluble Fiber USDA Certified Non-GMO Kosher Gluten-Free Sugar-Free & Fat-Free Unflavored Plant-Based Ideal for Oatmeal & Cereal**Yupik**$10.00**4.7★**▲ 120%**](https://www.amazon.com/dp/B07TVNZQJN) [**NOW Foods Supplements Psyllium Husk Powder Non-GMO Project Verified Soluble Fiber 12-Ounce**NOW Foods**$10.04**4.5★**▲ 33%**](https://www.amazon.com/dp/B007729DSE) [**Pack of 1 - Telephone Brand Sat-Isabgol (Psyllium Husk) (100 Grams Each)**Telephone**$7.46**4.4★**▲ 29%**](https://www.amazon.com/dp/B07MDLGT7M) [**Himalaya USDA Organic Psyllium Whole Husk Powder Natural Daily Fiber Supplement Regularity Appetite Management Non-GMO 56-Tablespoon Supply Unflavored 12 Oz**Himalaya**$18.32**4.5★**— 4%**](https://www.amazon.com/dp/B07VQ8VGZ6)
**~~View all trending →~~**
## **What reviews say buyers love and hate about isabgol**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Now brand has consistent quality”*
**Regulates Digestion**8%
*“It effectively relieves constipation”*
**Nutritional Content**7%
*“A great addition for gluten-free bread products”*
**Efficiency**7%
*“The fine powder works way better”*
**Advertised Vs Actual Product**5%
*“as advertised”*
**Value For Money**5%
*“It is very affordable”*
**Taste-Overall**5%
*“Great taste”*
**Solubility**4%
*“easy to mix”*
**Ingredients-Overall**3%
*“Good price with same ingredients as the advertised brand”*
**Baking**3%
*“Good for baking”*
### **What buyers complain about **
**Taste-Overall**19%
*“Has a weird taste”*
**Solubility**12%
*“Does Not Dissolve”*
**Functionality-Overall**5%
*“Didnt work”*
**Texture/Consistency-Overall**5%
*“Texture ruined it”*
**Thickness**4%
*“Disgusting actually; It will never thickened like it should, lumps up so much”*
**Value For Money**4%
*“Its a little pricey”*
**Dilute/Watery**4%
*“Doesn't absorb water as well as it should”*
**Advertised Vs Actual Product**3%
*“Wish the product description said that before I bought it”*
**Color**2%
*“the color was off putting”*
**Quality-Overall**2%
*“quality control failure”*
### **Top return reasons **
**Taste-Overall**32%
**Solubility**14%
**Value For Money**9%
**Functionality-Overall**9%
**Advertised Vs Actual Product**7%
**Color**5%
**Thickness**5%
**Size-Overall**5%
**Ingredients-Overall**5%
**Contamination**5%
## **Common isabgol questions**
- **Is isabgol profitable to sell on Amazon United States?**
- The niche generates $184K/yr across 11 tracked products. 90-day search growth is +13.3%. Flapen's verdict: Skip it (49/100).
- **How competitive is the isabgol niche?**
- 8 brands and 595 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in isabgol?**
- Top complaints mined from reviews: Taste-Overall, Solubility, Functionality-Overall. The return rate is 0.0%.
- **When does demand for isabgol peak?**
- Demand peaks in May–Sep; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the isabgol niche?**
- Listings span $7.46–$44.83; the average listing price is $15.84 (sweet spot $15–$100). The average incumbent carries 5,927 reviews — the moat a new listing must climb.
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