---
title: "Interdental Brushes — $196K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/interdental-brushes"
last_updated: "2026-08-12T11:44:54.659Z"
locale: en
meta:
description: "Amazon product research for interdental brushes: $196K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for interdental brushes: $196K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Interdental Brushes — $196K/mo Amazon US Product Research"
---
# **Interdental Brushes**
**Launch it**
A $2.4M/yr market growing +11.8% this quarter with returns at 0.4% — clears our launch bar.
Market size 95Growth 40Conversion 89Competition 67Returns 98Price range 46Avg price 55Brand share 29Review moat 24Quality gap 27
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$2.4M**
$2.4M/yr · 1.8M searches
**Conversion**
**Great****10.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****$12.56**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$4.35–$23.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+11.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,139.66**
avg incumbent reviews — the moat a new listing must climb
## **Is interdental brushes profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, interdental brushes is a $2.4M/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 88% of demand. Verdict: Launch it — 61/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **interdental brushes market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **200K–250K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$2.5M–$3.1M**
- units × avg price
- **Conversion rate**
- **10.6%**
- **Avg BSR**
- **#15**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **147 days**
## **Competition: brands, sellers & click share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**107**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 87%
**Open market**
**9%**
- GUM60% - DenTek9% - lanjue8% - Bozenu6% - Patelai5% - ACSKD3% - Open — no brand owns it (5 brands, 9%)
## **interdental brushes demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.8% search growth over the last 90 days.
50K30KSpike '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/interdental-brushes/trend)
## **Top interdental brushes search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **interdental brushes**516K/yr+6.0%6.2% conv. - **gum proxabrush go betweens**219K/yr+53.5%14.5% conv. - **proxabrush**134K/yr+6.0%9.9% conv. - **braces brush**99K/yr-5.0%7.4% conv. - **interdental brushes between teeth**121K/yr-6.7%6.0% conv. - **gum proxabrush**105K/yr-12.5%10.0% conv. - **proxy brushes dental**83K/yr+12.4%8.7% conv. - **proxabrush go betweens**73K/yr+11.4%12.4% conv. - **interdental brush**56K/yr+18.9%4.5% conv. - **floss brush**42K/yr+21.1%5.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/interdental-brushes/search-terms)
## **Top interdental brushes products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$118K10%$236K15%$353K20%$471K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GUM Proxabrush Go-Betweens Tight Interdental Brushes Soft Bristle Dental Picks for Plaque Removal Health & Braces Care 10 Count (Pack of 4) 40 Total**GUM**$17.31**4.7★9,368 rev](https://www.amazon.com/dp/B0C86LZNWQ) [2**DenTek Slim Brush Advanced Clean Interdental Brushes for Cleaning Between Tight Teeth Safe for Braces & Dental Work 32 Count (Pack of 1)**DenTek**$4.43**4.5★18,505 rev](https://www.amazon.com/dp/B009MHV3VW) [3**100PCS Interdental Brushes Between Teeth for Braces Flossers Brush Cleaner Orthodontic Flossers for Braces Cleaning Kit Dental Teeth Cleaning Tools (Bright Colors Multiple Sizes**Bozenu**$7.10**4.7★579 rev](https://www.amazon.com/dp/B0DFH7MCRQ) [4**lanjue 100 Pcs Interdental Brushes 6 Sizes Braces Flossers for Cleaner Braces Brush Soft Dental Brushes Toothpicks Dental Floss Picks Dental for Braces Oral Cleaning(10 Colors)**lanjue**$8.41**4.6★466 rev](https://www.amazon.com/dp/B0F13846V2) [5**GUM Proxabrush Go-Betweens Moderate Interdental Brushes Soft Bristle Dental Picks for Plaque Removal Health & Braces Care 10 Count (Pack of 4)**GUM**$16.63**4.7★4,282 rev](https://www.amazon.com/dp/B0C86KLNYV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ACSKD 300 Pieces Interdental Brushes Braces Brush with Silicone Head Dental Tooth Flossing Toothpick Cleaners Tooth Tool Green**ACSKD**$8.83**251 rev7mo ago](https://www.amazon.com/dp/B0G2L4P33M) [**GENKENT Interdental Brushes for Braces 64 Pieces Interdental Brushes Between Teeth for Braces Flossers (2 Sizes)**GENKENT**$6.32**169 rev12mo ago](https://www.amazon.com/dp/B0FHJR41ZY) [**lanjue 255 Pieces Braces Flossers for Braces Interdental Brush Soft Dental Floss Picks Braces Cleaning Kit Toothpick Dental Brush Braces Teeth Flossers Brushes for Tooth Cleaner(Multiple Sizes)**lanjue**$9.96**304 rev1y ago](https://www.amazon.com/dp/B0FFGYG669) [**ACSKD Dental Floss Picks 200 Count Soft Rubber Brush Head Interdental Brushes with Convenient Carry Case Dual-Ended Toothpick Travel Teeth Cleaning Tools (Green)**ACSKD**$6.82**620 rev1y ago](https://www.amazon.com/dp/B0F93G688H) [**GUM Proxabrush Go-Betweens Ultra Tight Interdental Brushes Soft Bristle Dental Picks for Plaque Removal Health & Braces Care 15 Count**GUM**$8.23**6,183 rev1y ago](https://www.amazon.com/dp/B0F8JLTF2D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ACSKD 300 Pieces Interdental Brushes Braces Brush with Silicone Head Dental Tooth Flossing Toothpick Cleaners Tooth Tool Green**ACSKD**$8.83**4.6★**▲ 158%**](https://www.amazon.com/dp/B0G2L4P33M) [**ACSKD Dental Floss Picks 200 Count Soft Rubber Brush Head Interdental Brushes with Convenient Carry Case Dual-Ended Toothpick Travel Teeth Cleaning Tools (Green)**ACSKD**$6.82**4.4★**▲ 144%**](https://www.amazon.com/dp/B0F93G688H) [**GUM Proxabrush Go-Betweens Tight Interdental Brushes Soft Bristle Dental Picks for Plaque Removal Health & Braces Care 15 Count**GUM**$8.02**4.7★**▲ 101%**](https://www.amazon.com/dp/B0F6QRXBCG) [**lanjue 100 Pcs Interdental Brushes 6 Sizes Braces Flossers for Cleaner Braces Brush Soft Dental Brushes Toothpicks Dental Floss Picks Dental for Braces Oral Cleaning(10 Colors)**lanjue**$8.41**4.6★**▲ 71%**](https://www.amazon.com/dp/B0F13846V2) [**GUM Proxabrush Go-Betweens Ultra Tight Interdental Brushes Soft Bristle Dental Picks for Plaque Removal Health & Braces Care 15 Count**GUM**$8.23**4.7★**▲ 63%**](https://www.amazon.com/dp/B0F8JLTF2D)
**~~View all trending →~~**
## **What reviews say buyers love and hate about interdental brushes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**15%
*“Money well spent”*
**Quality-Overall**15%
*“Superb quality endures use without fail”*
**Ease Of Use**15%
*“easy to control”*
**Efficiency**8%
*“Very efficient”*
**Ease Of Cleaning**7%
*“Great cleaning ability”*
**Advertised Vs Actual Product**7%
*“Works as it should”*
**Size-Overall**6%
*“Great fit”*
**Brush Quality**3%
*“The bristles are soft”*
**Durability**3%
*“Durable & easy to store”*
**Strength**2%
*“THEY ARE STRONG”*
### **What buyers complain about **
**Quality-Overall**14%
*“Expensive for the quality”*
**Strength**13%
*“Very flimsy”*
**Size-Overall**11%
*“are much smaller”*
**Ease Of Use**6%
*“hard to open”*
**Durability**6%
*“Breaks easily”*
**Value For Money**5%
*“Definitely a waste of money”*
**Functionality-Overall**4%
*“USELESS and non functioning”*
**Thickness**4%
*“NOT CONSISTENT IN THICKNESS”*
**Flexibility**3%
*“bend too easily”*
**Advertised Vs Actual Product**2%
*“not a good description”*
### **Top return reasons **
**Size-Overall**56%
**Advertised Vs Actual Product**12%
**Functionality-Overall**5%
**Value For Money**4%
**Defective Material/Parts**3%
**Strength**2%
**Quality-Overall**2%
**Thickness**2%
**Flexibility**2%
**Thin**1%
## **Common interdental brushes questions**
- **Is interdental brushes profitable to sell on Amazon United States?**
- The niche generates $2.4M/yr across 32 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +11.8%. Flapen's verdict: Launch it (61/100).
- **How competitive is the interdental brushes niche?**
- 11 brands and 107 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in interdental brushes?**
- Top complaints mined from reviews: Quality-Overall, Strength, Size-Overall. The return rate is 0.4%.
- **When does demand for interdental brushes peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the interdental brushes niche?**
- Listings span $4.35–$23.97; the average listing price is $12.56 (sweet spot $15–$100). The average incumbent carries 5,140 reviews — the moat a new listing must climb.
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