---
title: "Insulated Smoothie Cup — $7K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/insulated-smoothie-cup"
last_updated: "2026-08-12T10:26:00.809Z"
locale: en
meta:
description: "Amazon product research for insulated smoothie cup: $7K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for insulated smoothie cup: $7K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Insulated Smoothie Cup — $7K/mo Amazon US Product Research"
---
# **Insulated Smoothie Cup**
**Skip it**
A deep review moat (38,571 avg reviews) — this niche doesn't clear our bar today.
Market size 21Growth 24Conversion 36Competition 66Returns 89Price range 77Avg price 86Brand share 10Review moat 6Quality gap 22
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$19.40**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.07–$31.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-2.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$83K**
$83K/yr · 150K searches
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****38,570.59**
avg incumbent reviews — the moat a new listing must climb
## **Is insulated smoothie cup profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, insulated smoothie cup is a $83K/yr Amazon United States market (150K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 41/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **insulated smoothie cup market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$58K–$78K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#131**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **69%**
- **Out of stock**
- **7.9%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **156 days**
## **Competition: brands, sellers & click share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 87%
**Open market**
**2%**
- Simple Modern46% - BlenderBottle42% - Owala4% - VELOMIX3% - Pandaloo2% - DWTS DANWEITESI2% - Open — no brand owns it (2 brands, 2%)
## **insulated smoothie cup demand & seasonality**
Weekly Amazon search volume, last 56 weeks — -2.7% search growth over the last 90 days.
4K3KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/insulated-smoothie-cup/trend)
## **Top insulated smoothie cup search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **insulated smoothie cup**16K/yr+9.5%0.9% conv. - **blender bottle 32 oz**11K/yr-2.8%5.2% conv. - **slim cup**15K/yr-8.0%0.8% conv. - **simple modern 24 oz tumbler**10K/yr+11.5%1.0% conv. - **sm cup**11K/yr+3.8%0.8% conv. - **vasos para licuados**7K/yr-2.3%0.4% conv. - **smoothie accessories**10K/yr-13.2%0.1% conv. - **40 oz shaker bottle**7K/yr+8.2%3.6% conv. - **32 oz blender bottle**7K/yr-10.9%4.6% conv. - **portable smoothie cup**10K/yr-4.0%0.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/insulated-smoothie-cup/search-terms)
## **Top insulated smoothie cup products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$8K15%$12K20%$17K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Simple Modern Classic Tumbler with Straw Lid | Insulated Iced Coffee Cup Reusable Stainless Steel Water Bottle Travel Mug | Gifts for Women Men Her Him | 24oz | Midnight Black**Simple Modern**$20.87**4.8★25,573 rev](https://www.amazon.com/dp/B07D4BNCCM) [2**BlenderBottle Classic V2 Shaker Bottle Perfect for Protein Shakes and Pre Workout 45-Ounce Ocean Blue**BlenderBottle**$14.94**4.7★151,237 rev](https://www.amazon.com/dp/B0829QP6GT) [3**Simple Modern 40 oz Trek Tumbler with Handle and Straw Lid | Cup Holder Friendly Insulated Stainless Steel Travel Mug | Almond Birch**Simple Modern**$23.17**4.8★43,168 rev](https://www.amazon.com/dp/B0BHBP1X1B) [4**Simple Modern 40 oz Trek Tumbler with Handle and Straw Lid | Cup Holder Friendly Insulated Stainless Steel Travel Mug | Sea Glass Sage**Simple Modern**$23.39**4.8★43,168 rev](https://www.amazon.com/dp/B0B9HY9YX1) [5**BlenderBottle Shaker Bottle Pro Series Perfect for Protein Shakes and Pre Workout 32-Ounce Black**BlenderBottle**$15.93**4.7★39,924 rev](https://www.amazon.com/dp/B06XCRYLQ5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**VELOMIX -2 Pack- 28 oz Protein Shaker Bottles for Protein Mixes - 2x Wire Whisk | Leak Proof Shaker Cups for Protein Shakes | Protein Shaker Bottle Pack (Black/Transparent)**VELOMIX**$10.07**12,828 rev2y ago](https://www.amazon.com/dp/B0CXPWMSX6) [**Owala Stainless Steel Triple Layer Insulated Travel Tumbler with Spill Resistant Lid and Straw BPA Free 24 oz The Great Blue**Owala**$25.91**11,479 rev2y ago](https://www.amazon.com/dp/B0CZ7KK4VF) [**Simple Modern Kids 24 oz Tumbler with Handle and Silicone Straw Lid | Spill Proof and Leak Resistant | Reusable Stainless Steel Bottle | Gift for Kids Boys Girls | Trek Collection | Sea Glass Sage**Simple Modern**$16.64**4,744 rev2y ago](https://www.amazon.com/dp/B0CPTHK7QY) [**Simple Modern Kids 24 oz Tumbler with Handle and Silicone Straw Lid | Spill Proof and Leak Resistant | Reusable Stainless Steel Bottle | Gift for Kids Boys Girls | Trek Collection | 80s Mix**Simple Modern**$17.58**4,744 rev2y ago](https://www.amazon.com/dp/B0CKWNCDP8) [**Simple Modern Kids 24 oz Tumbler with Handle and Silicone Straw Lid | Spill Proof and Leak Resistant | Reusable Stainless Steel Bottle | Gift for Kids Boys Girls | Trek Collection | Raspberry Vibes**Simple Modern**$19.12**4,744 rev2y ago](https://www.amazon.com/dp/B0CKWNF59K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BlenderBottle Sport Tritan Shaker Bottle with Wire Whisk Protein Shakes & Hydration for Athletes & Fitness Enthusiasts Easy Mixing Durable & Lightweight Lockable Lid 28-Ounce Blue**BlenderBottle**$16.81**4.7★**▲ 236%**](https://www.amazon.com/dp/B0CLB5L84R) [**Simple Modern Kids 24 oz Tumbler with Handle and Silicone Straw Lid | Spill Proof and Leak Resistant | Reusable Stainless Steel Bottle | Gift for Kids Boys Girls | Trek Collection | Sea Glass Sage**Simple Modern**$16.64**4.6★**▲ 223%**](https://www.amazon.com/dp/B0CPTHK7QY) [**Simple Modern Insulated Tumbler with Lid and Straw | Iced Coffee Cup Reusable Stainless Steel Water Bottle Travel Mug | Gifts for Women Men Her Him | Classic Collection | 24oz | Riptide**Simple Modern**$23.02**4.8★**▲ 206%**](https://www.amazon.com/dp/B09RGBD2RJ) [**BlenderBottle Shaker Bottle Pro Series Perfect for Protein Shakes and Pre Workout 28-Ounce Black**BlenderBottle**$14.52**4.7★**▲ 77%**](https://www.amazon.com/dp/B07C82QZQR) [**BlenderBottle Shaker Bottle Pro Series Perfect for Protein Shakes and Pre Workout 32-Ounce Black**BlenderBottle**$15.93**4.7★**▲ 76%**](https://www.amazon.com/dp/B06XCRYLQ5)
**~~View all trending →~~**
## **What reviews say buyers love and hate about insulated smoothie cup**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Awesome quality”*
**Value For Money**14%
*“Great purchase for the price”*
**Leak-Proof**12%
*“Never leaks”*
**Ease Of Cleaning**6%
*“It cleans easily”*
**Size-Overall**6%
*“Seems like a great size”*
**Advertised Vs Actual Product**6%
*“As expected”*
**Temperature Retention**5%
*“It keeps my coffee warm”*
**Ease Of Use**5%
*“easy to hold”*
**Color**4%
*“Color is very pretty”*
**Durability**4%
*“they dont break”*
### **What buyers complain about **
**Leak-Proof**25%
*“Leaks everywhere”*
**Quality-Overall**6%
*“Poor quality”*
**Durability**6%
*“Didn't last”*
**Size-Overall**5%
*“Smaller than expected”*
**Smell**4%
*“it smells after like spoiled milk”*
**Ease Of Use**3%
*“also hard to drink out of”*
**Ease Of Cleaning**3%
*“Not easy to clean”*
**Advertised Vs Actual Product**3%
*“Not as advertised”*
**Product Condition**2%
*“It was used”*
**Design-Overall**2%
*“Terrible design”*
### **Top return reasons **
**Size-Overall**31%
**Leak-Proof**14%
**Color**13%
**Value For Money**7%
**Advertised Vs Actual Product**6%
**Material Quality**3%
**Product Condition**3%
**Functionality-Overall**3%
**Weight Heavy**3%
**Ease Of Use**2%
## **Common insulated smoothie cup questions**
- **Is insulated smoothie cup profitable to sell on Amazon United States?**
- The niche generates $83K/yr across 32 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.7%. Flapen's verdict: Skip it (41/100).
- **How competitive is the insulated smoothie cup niche?**
- 8 brands and 30 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in insulated smoothie cup?**
- Top complaints mined from reviews: Leak-Proof, Quality-Overall, Durability. The return rate is 1.3%.
- **When does demand for insulated smoothie cup peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the insulated smoothie cup niche?**
- Listings span $10.07–$31.79; the average listing price is $19.40 (sweet spot $15–$100). The average incumbent carries 38,571 reviews — the moat a new listing must climb.
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