---
title: "Search terms — instant ice packs - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/instant-ice-packs/search-terms"
last_updated: "2026-07-21T07:46:58.775Z"
locale: en
meta:
  description: "instant ice packs clears our launch bar: a $2.1M/yr market growing +59.0% this quarter with returns at 0.7%. Data updated Jul 2026."
  "og:description": "instant ice packs clears our launch bar: a $2.1M/yr market growing +59.0% this quarter with returns at 0.7%. Data updated Jul 2026."
  "og:title": "Search terms — instant ice packs - Flapen"
---

# **instant ice packs**

**Launch it**

A $2.1M/yr market growing +59.0% this quarter with returns at 0.7% — clears our launch bar.

Market size 95Growth 74Conversion 92Competition 40Returns 97Price range 86Avg price 90Brand share 43Review moat 43Quality gap 75

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Market size**

**Incredible****$2.1M**

$2.1M/yr · 905K searches

**Conversion**

**Great****11.3%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$20.99**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.30–$59.38**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+59.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****2,177.67**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse