---
title: "Products — insect repellent - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/insect-repellent/products"
last_updated: "2026-07-21T06:35:15.979Z"
locale: en
meta:
  description: "insect repellent clears our launch bar: a $1.8M/yr market growing +189.7% this quarter with returns at 0.7%. Data updated Jul 2026."
  "og:description": "insect repellent clears our launch bar: a $1.8M/yr market growing +189.7% this quarter with returns at 0.7%. Data updated Jul 2026."
  "og:title": "Products — insect repellent - Flapen"
---

# **insect repellent**

**Launch it**

A $1.8M/yr market growing +189.7% this quarter with returns at 0.7% — clears our launch bar.

Market size 91Growth 97Conversion 78Competition 54Returns 96Price range 73Avg price 65Brand share 29Review moat 19Quality gap 42

**Growth**

**Incredible****+189.7%**

90-day search growth — must beat 0% to launch

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Market size**

**Great****$1.8M**

$1.8M/yr · 1.7M searches

**Conversion**

**Great****7.8%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$3.98–$45.24**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$13.81**

avg listing price — sweet spot $15–$100

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****15,441.97**

avg incumbent reviews — the moat a new listing must climb